I want to be a micro-city platform to attract businesses to settle in. Is it better to be an official WeChat account or a small program?

Both platforms have their own advantages, and it is convenient and quick to promote. It is better to use small programs, especially to attract businesses to settle in. This mode of operation is still very important. To promote the platform, we must first use WeChat official account to publish soft articles to attract fans' attention, and then drain fans to the mall. The promotion mode of small programs is very simple. With the help of nearby small programs, search and other functions, users can be directly reached and customers can be obtained quickly and directly. App also needs to be downloaded, registered and logged in. Wechat applet has an experience close to the original ecological app, and it combines the characteristics of no need to install and download, and it can be used up and left, so that users have a better experience. Although the stability and fluency of the micro-city are not as good as the original ecological APP, customers can know the latest developments and information of the business in the first time.