What is the model of rookie network?

What kind of operation mode is rookie logistics?

20 13 on may 28th, Alibaba group, intime group, fosun group, Fuchun group, SF group, santong Yida (shentong, Tong Yuan, zhongtong, Dayun) and related financial institutions jointly announced that the project of "China intelligent logistics backbone network" (CSN for short) was officially launched, and the partners * * * jointly formed a "rookie network". "Rookie" has a small name and great ambition. The goal is to build an open social logistics platform through five to eight years' efforts, which can be delivered 24 hours a day anywhere in the country.

China Intelligent Logistics Backbone Network, which Cainiao. com focuses on, will form an open socialized storage facility network in China through self-construction, * * * construction, cooperation and transformation. At the same time, using advanced Internet technology, we will establish an open, transparent and * * * shared data application platform to provide quality services for e-commerce enterprises, logistics companies, warehousing enterprises, third-party logistics service providers, supply chain service providers and other enterprises, and support the development and upgrading of the logistics industry to high value-added fields. Finally, it will promote the establishment of an efficient social resource cooperation mechanism and improve the service quality of social logistics in China.

Traditional logistics does not pay attention to the resource integration of information platform. Sellers often have to make a big detour to deliver goods to buyers. The seller can choose which express logistics company to cooperate with, and the express logistics company is slightly passive at this time. This mode of operation not only wastes resources, but also fails to give full play to the enthusiasm of express logistics companies, resulting in a busy logistics industry and meager profits. By building an intelligent logistics backbone network and integrating production and circulation data, rookie can realize the high-speed flow of information, minimize the flow of production materials and goods, and improve efficiency. Some people think that this mode of operation will subvert the traditional logistics mode.

Through the construction of rookie logistics platform, we can achieve:

1, online easy delivery: complete price comparison, selection and delivery without leaving home;

2, flat * * * discount: online orders can enjoy the discount price of some brand logistics providers;

3. National coverage of routes: millions of routes, direct access to towns and villages;

4. Delivery guarantee: Ali Logistics helps to solve the freight dispute between you and the brand logistics provider.

What kind of operation mode is rookie logistics and rookie network? How does rookie logistics operate? Is it a virtual or actual courier company?

Cainiao Network is a virtual company. Taobao and Tmall manage logistics information, but they don't have their own logistics system. It's just a management company.

The difference between rookie network and self-built logistics in JD.COM

Where there are people, there are rivers and lakes, and where there are express delivery, there are rivers and lakes. In the past 20 years, this courier has been fighting nonstop, and there have been many wars. Just because of the lack of allies, the biggest battle is also a local war. In the last two months, the situation has quietly changed.

On May 28th, the rookie network held the first express Jianghu conference. More than 500 partners, including express delivery companies such as "Four Links and One Reach" and postal services, gathered in Hangzhou, but they were surprised to hear Tong, ceo of Cainiao Network, say that Cainiao intends to provide a tiered service partnership plan and various evaluation mechanisms.

Before the disclosure of this plan, Alibaba Group's funds have just invested in YTO Express, holding 20% of the shares. A senior official of Cainiao.com, who did not want to be named, admitted that Cainiao intends to use capital to urge the express delivery company to change and guide the express delivery industry to change.

"The original intention of the rookie network is to establish a communication mechanism, but now the intention to become a rulemaker is getting stronger and stronger." A number of heads of courier companies attending the meeting expressed their concerns about being controlled by Ali to the reporters of 2 1 Century Business Herald. Subsequently, SF joined hands with Shentong, Zhongtong and Dayun to take the lead in rebellion, investing 500 million yuan to set up "Honeycomb Box Technology" to face the competition of rookie.

"But this alliance is only a temporary alliance, and the purpose is to incite the subtle relationship between them." An executive of a courier company in Honeycomb Box admitted to the reporter of 265438+20th Century Business Herald that the situation of the courier industry is delicate now, and each company has its own abacus when forming an alliance with Lianheng. Although it has temporarily become a confrontation between the two camps, the situation is unclear and there is still the possibility of great changes.

There is a new leader in the Jianghu.

What triggered all these stories surfaced was the rookie's express Jianghu conference.

On May 28th, on the occasion of its second anniversary, Cainiao Network held the first partner conference in Hangzhou, also known as the Express Jianghu Conference. Nearly 500 major logistics service providers such as private express delivery, warehouse distribution service providers and landing distribution enterprises on the rookie platform came to celebrate.

As a platform with the original intention of establishing a social logistics collaborative network, rookie has been seeking a clear strategy for the past two years. After two years of exploration, Tong, the president of rookie network, made it clear for the first time at the Jianghu conference what rookie network is, what it does and what it can bring to its partners.

Just as the rookie began to clean up more than 20 express delivery companies on the platform two months ago and cracked down on "speculation", Tong revealed that this year, the rookie will break the previous attitude of completely inclusive and open platforms, start to formulate "rules", and promote product stratification and service stratification, and use the evaluation system to promote the service quality of the express delivery industry.

It is understood that at present, major express delivery companies have heavy market share, homogeneous service, weak platform operation and low resource investment. In order to "sort out the rules of the platform, form a closed loop, operate partners at different levels, and strengthen the service orientation of the platform", Cainiao Network launched the "Hierarchical Operation Plan for Partners".

Xi Chunyang, the chairman of Tian Tian Express Company, later revealed the inside story of the rookie plan in the company's internal mobilization order, that is, the major express delivery companies were divided into four grades: gold, silver, bronze and standard, and the corresponding project support and brand cooperation were matched according to the grades.

The four grades are divided by the scores of operational indicators, and their evaluation contents include market share, 1, 3, 7, appropriate delivery rate, delivery success rate on the same day, courier evaluation, logistics detail integrity rate, timely accuracy rate and complaint rate.

Xi Chunyang believes that although the express delivery industry is promising, the current situation is very dangerous. If problems such as service, price and outlets are not solved, all courier companies will lose customers together. From a deeper perspective, even if the courier company is "not enterprising", Ali will be forced to change. In a sense, the level of rookie cooperation stratification scheme directly affects the market and customer share of express delivery companies, so all express delivery companies need to improve their service level.

There is more than one express company executive with a strong sense of crisis like Xi Chunyang. At the meeting, many senior courier companies expressed their high appreciation for the rookie network, but also expressed their surprise and concern about the rookie's ambition.

The platform broke the balance.

Why is everyone so surprised that the rookie shows his "fangs"? This must review the original intention of the rookie network.

20 13 On May 28th, Alibaba Group, Yintai Group, Fosun Group, Fuchun Holdings, SF Group, Santong Yida (Shentong, Tong Yuan, Zhongtong and Dayun) and other partners jointly established "Cainiao Network Technology Co., Ltd.". In the company's shareholding structure, Tmall contributes 2 ... >; & gt

How does rookie logistics work?

China Intelligent Logistics Backbone Network, which Cainiao. com focuses on, will form an open socialized storage facility network in China through self-construction, * * * construction, cooperation and transformation. At the same time, using advanced Internet technology, we will establish an open, transparent and * * * shared data application platform to provide quality services for e-commerce enterprises, logistics companies, warehousing enterprises, third-party logistics service providers, supply chain service providers and other enterprises, and support the development and upgrading of the logistics industry to high value-added fields. Finally, it will promote the establishment of an efficient social resource cooperation mechanism and improve the service quality of social logistics in China.

By building an intelligent logistics backbone network and integrating production and circulation data, rookie can realize the high-speed flow of information, minimize the flow of production materials and goods, and improve efficiency.

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What is rookie logistics?

Before the establishment of the rookie network, all sellers delivered goods from their own warehouses, which was inefficient and wasted resources. After the establishment of the rookie network, sellers will use warehouses distributed all over the country to deliver goods in a unified way.

At present, it is aimed at the home appliance industry. Did you understand it in an instant? Yes, this unified warehouse allocation is to compete with JD.COM, and with the development and popularization of unified warehouse allocation in other categories, 24-hour delivery of all categories is no longer a problem. This is the future logistics!

This is why in the early days of the rookie network, I only heard the reason why Ma Yun took the land everywhere.

1. The rookie network needs long-term maintenance. Unlike JD.COM and Amazon's self-operated logistics, Ma Yun has a group of "teammates" who are not obedient. But the rookie network is unmatched by JD.COM and Amazon, and these "teammates" must participate, so this is a very huge and complicated project.

2. The essence of rookie network is to improve the quality of logistics, and don't expect cheaper logistics costs.

3. The rookie network currently focuses on solving the speed problem.

4. The rookie network has not solved the most important pain point of consumers (perhaps it was not realized in the plan): that is, the parcel should be sent upstairs and delivered to the door, and the courier has a good attitude. As far as the current group of "teammates" and relatively low express delivery costs are concerned, this is really a serious injury.

cfnet/ask/view-35477

Whose logistics model is rookie network vs JD.COM?

This question is very professional. To tell the truth, Ma Yun and Liu have their own words. One looks light on assets, and the other looks heavy on assets. It is too early to draw a conclusion.

What form does rookie logistics belong to?

Rookie logistics belongs to a platform that directly provides information for e-commerce and customers under cloud storage mode.

Before the establishment of the rookie network, all sellers delivered goods from their own warehouses, which was inefficient and wasted resources. After the establishment of the rookie network, sellers will use warehouses distributed all over the country to deliver goods in a unified way.

At present, it is aimed at the home appliance industry. Did you understand it in an instant? Yes, this unified warehouse allocation is to compete with JD.COM, and with the development and popularization of unified warehouse allocation in other categories, 24-hour delivery of all categories is no longer a problem. This is the future logistics!

This is why in the early days of the rookie network, I only heard the reason why Ma Yun took the land everywhere.

1. The rookie network needs long-term maintenance. Unlike JD.COM and Amazon's self-operated logistics, Ma Yun has a group of "teammates" who are not obedient. But the rookie network is unmatched by JD.COM and Amazon, and these "teammates" must participate, so this is a very huge and complicated project.

2. The essence of rookie network is to improve the quality of logistics, and don't expect cheaper logistics costs.

3. The rookie network currently focuses on solving the speed problem.

4. The rookie network has not solved the most important pain point of consumers (perhaps it was not realized in the plan): that is, the parcel should be sent upstairs and delivered to the door, and the courier has a good attitude. As far as the current group of "teammates" and relatively low express delivery costs are concerned, this is really a serious injury.

20 13 on may 28th, Alibaba group, intime group, fosun group, Fuchun group, SF group, santong Yida (shentong, Tong Yuan, zhongtong, Dayun) and related financial institutions jointly announced that the project of "China intelligent logistics backbone network" (CSN for short) was officially launched, and the partners * * * jointly formed a "rookie network". "Rookie" has a small name and great ambition. The goal is to build an open social logistics platform through five to eight years' efforts, which can be delivered 24 hours a day anywhere in the country.

Equity distribution of Cainiao Network Technology Co., Ltd.

Business model Tmall contributed RMB 210.50 billion, accounting for 43% of the shares. Yintai invested 654.38+600 million yuan through Beijing Guo Jun Investment Co., Ltd., accounting for 32% of the shares. Fuchun Group invested 500 million yuan through Fuchun Logistics, accounting for 65,438+00% of the shares, and Shanghai Fosun Group invested 500 million yuan through Shanghai Hong Xing Investment Co., Ltd., accounting for 65,438+00% of the shares. Tong Yuan, SF, Shentong, Dayun and Zhongtong each contributed 50 million yuan, accounting for 65,438+0% of the shares. In fact, before the rookie network, Alibaba Group had made various attempts in e-commerce logistics, such as taking a stake in Star Express and other courier companies at the beginning of 20 10. At the beginning of 20 1 1, the "logistics treasure" was officially launched, which provides information deployment services for sellers in warehousing, distribution and door-to-door collection by accessing the information of third-party express delivery and warehousing. Within Alibaba Group, the code name of Logistics Bao, which focuses on data analysis and tracking, is "Skynet", while the rookie network involved in physical warehousing investment is "Ground Network". 20 13 On May 28th, Ma Yun once again stressed in Shenzhen that Alibaba Group will never do express delivery, and after the "intelligent backbone network" of rookie network is completed, it will not rob the business of express delivery companies. Because we don't have this ability, there are many express delivery companies in China that are better than us, but this network may affect the business model of all express delivery companies today. "We don't know anything about logistics, express delivery and traditional warehousing." Junling Li, vice president of Alibaba Group, told reporters that Alibaba's real specialty is the Internet, "that is, connecting a large number of independent information before the Internet. In this process, those who dare to deny their previous success will find business opportunities earlier than Alibaba. "

What does rookie network upgrade operation mainly do?

20 13 on may 28th, Alibaba group, intime group, fosun group, Fuchun group, SF group, santong Yida (shentong, Tong Yuan, zhongtong, Dayun) and related financial institutions jointly announced that the project of "China intelligent logistics backbone network" (CSN for short) was officially launched, and the partners * * * jointly formed a "rookie network". "Rookie" has a small name and great ambition. The goal is to build an open social logistics platform through five to eight years' efforts, which can be delivered 24 hours a day anywhere in the country.

China Intelligent Logistics Backbone Network, which Cainiao. com focuses on, will form an open socialized storage facility network in China through self-construction, * * * construction, cooperation and transformation. At the same time, using advanced Internet technology, we will establish an open, transparent and * * * shared data application platform to provide quality services for e-commerce enterprises, logistics companies, warehousing enterprises, third-party logistics service providers, supply chain service providers and other enterprises, and support the development and upgrading of the logistics industry to high value-added fields. Finally, it will promote the establishment of an efficient social resource cooperation mechanism and improve the service quality of social logistics in China.

Traditional logistics does not pay attention to the resource integration of information platform. Sellers often have to make a big detour to deliver goods to buyers. The seller can choose which express logistics company to cooperate with, and the express logistics company is slightly passive at this time. This mode of operation not only wastes resources, but also fails to give full play to the enthusiasm of express logistics companies, resulting in a busy logistics industry and meager profits. By building an intelligent logistics backbone network and integrating production and circulation data, rookie can realize the high-speed flow of information, minimize the flow of production materials and goods, and improve efficiency. Some people think that this mode of operation will subvert the traditional logistics mode.

Through the construction of rookie logistics platform, we can achieve:

1, online easy delivery: complete price comparison, selection and delivery without leaving home;

2, flat * * * discount: online orders can enjoy the discount price of some brand logistics providers;

3. National coverage of routes: millions of routes, direct access to towns and villages;

4. Delivery guarantee: Ali Logistics helps to solve the freight dispute between you and the brand logistics provider.

What is a rookie station? How much is the charge? How does it work? How to join? What does it make money from?

Rookie station cooperation is limited to online settlement through the "Rookie Station Cooperation Platform". The address of the cooperation platform can be found in the official Weibo of Cainiao Station.

There is no need to pay extra fees to settle in, but in order to ensure the quality of service and the rights and interests of users, the sites that cooperate with rookie stations need to freeze certain service deposits according to the requirements of various channels.

1, the specific process is as follows:

(1) Fill in/submit basic cooperation information and materials.

(2) Second instance:

The preliminary results will be given within 7 working days, and the results will be notified by SMS or viewed on the cooperation platform.

(3) Sign an agreement to freeze deposits.

After the first trial passed, an online agreement was signed to freeze Alipay deposits. The signing method of the chain home and property agreement shall be subject to the second notice. There is no need for a deposit on campus.

(4) submit the decoration audit

After the renovation, take photos and upload the renovation renderings for review (except for chain stores and property applications).

(5) Xiao Er reviews the decoration and opens an account.

The audit results will be given within 7 working days, and the results and permission opening notice will be notified by SMS or viewed on the cooperation platform.

2. Basic criteria for cooperation:

(1) Personal:

Definition: there is no chain brand, no unified supply chain management, and the store is owned by individuals.

Business equipment: there are networked computers or smart phones in the store (only stores with smart phones need to have available wifi).

Business space: there is no less than 2 square meters of storage space in the store, and there is a space for posting information of rookie station inside and outside the store.

(2) Chain:

Definition: a large chain brand with more than 50 regional or national chain stores. Have a formal and legal business license. .

Business equipment: the store is equipped with network and computer equipment, or professional developers provide technical docking.

Business space: there is no less than 1 m2 storage space in the store, and there is a rookie post room inside and outside the store.

(3) Property:

Definition: having the license of a property management company approved by the Ministry of Housing and Urban-Rural Development.

Business equipment: the store is equipped with network and computer equipment, or professional developers provide technical docking.

Business space: parcel storage space exceeding 10 square meter is used to undertake the business of rookie station.

(4) Campus:

Channel definition: a website that provides express parcel collection and delivery services for college teachers and students. Commercial companies need to have three certificates of business.

Business equipment: there are more than two professionals to carry out rookie post office business such as collection and payment. Cooperative courier companies need to access two or more companies. The average daily parcel delivery volume is more than 200 pieces.

Business space: the space larger than 15 square meters, such as independent non-open space such as campus business circle or living area and transportation hub.