Training school enrollment plan

Management methods of training schools

Registration mode

1. Network has gradually become the main way to recruit students.

School website: The website should be substantial and exquisite. The contents include: course introduction, course plan, teacher status, and school qualifications. Integrating related learning materials, learning software and learning videos. Become a website to introduce schools and study materials. There should also be an online consultation system on the school website to facilitate visitors' online consultation.

2. Cooperative websites There are many educational websites in China, all of which are websites of enrollment agents. Many of them are free, and you can post some courses in our school and related courses, tuition fees and so on. For example, China Learning Network Training Pass and so on. These websites can be found in search engines such as Baidu and Google. You can find your own school curriculum through these websites. Conducive to enrollment.

Three. Promotion of search engines

Now commonly used search engines are Baidu, Google, Yahoo and Dog.

Generally, language schools use Baidu and Google as search engines.

Baidu's earlier people of different ages basically used this.

Google is more fashionable. Young people use Google more.

What depends on the orientation of the school?

Pay attention to using search engines.

1. Be sure to set the zone. For example, enrollment is only in Shandong, so Shandong should be set up in regional settings. If you omit the regional setting, the search system will default to the whole country. Will waste clicks. For example, Hainan and Qinghai seldom go to the mainland to study. Settings are useless.

2 Pay attention when setting keywords. Such as the price and ranking of keywords. Pricing should be based on ranking. For example, if you set Qingdao Japanese as the keyword, the lowest starting price is 0.6 yuan ranking 16. Pay attention to the ranking after setting 2.00 yuan. If it is the third place, it will be lower. For example, if the price is adjusted to 1.60 or the third place and to 1.59 or the fourth place, then your final price is 1.60.

There are many keywords set, and the price should also be considered when setting. Because people's search habits are different.

Reminder: If a customer clicks on your keyword, he will enter your website.

Four. Post publicity

In some learning forums or some well-known question-and-answer websites, post some favorable posts for the school. For example, Tianya problem

Yahoo word of mouth and so on. When posting, you should also attach the school website.

5. Construction of enrollment agent system

Set up enrollment agents in major universities to recruit some college students who want to start their own businesses.

Give a certain commission.

Six-page publicity (only this enrollment method is used in some schools in China)

At the entrance of university high school, send a single page to make a single page publicity, and send it to parents in primary and junior high schools.

You can set up some free audition courses on a single page, and it is also suggested that free courses must be targeted at specific people.

Seven teachers' publicity in school

Through various channels, let junior high school teachers contact more, and also increase many students.

Establish cooperative relations with relevant institutions that can cooperate.

For example, foreign language schools can suggest establishing a certain cooperative relationship with study abroad agents.

Art schools can establish a certain cooperative relationship with curriculum guidance schools and introduce students to each other.

Newspaper advertisements have now become the role of image propaganda, and the enrollment effect is average.

Making student information software system

Enter all the information of consulting students, offer free audition classes, send short messages to students and pay a return visit.

Teaching aspect

Every course should have a systematic teaching system.

For example, use textbooks for grammar classes.

The number of hours of textbooks used in the practice class.

You must master the class hours, such as 100 hour, which means 100 hour. Overtime may exceed the cost and the school may lose money.

Teachers must be serious and responsible and have teaching experience. Be a teacher.

Teachers are the core strength of the school. Enrollment depends entirely on teachers' teaching and research, and education is a kind of precipitation.

Teachers, whether part-time or full-time, should always use honest teachers.

Some teachers know how to earn money for class hours, and such teachers are useless even if they teach well. Cause endless harm. )

Teaching settings should be short, flat and fast, which is safer. Fees will not be refunded and student status will be retained.

In foreign language training schools, there are many basic classes (the most students are zero-based, which is also the focus of enrollment) and few advanced classes (the advanced classes are for publicity).

education administration

There should be several teachers with affinity and wisdom to do educational affairs.

The control of student status should have a student status software system to access students' information.

Manage the attendance of students, track students who can't come, and contact parents in time.

Familiar with students' learning situation, arrange underachievers to make up lessons to prevent refund of fees.

Learn about students' birthdays and family situations, and send text messages to bless them on birthdays.

return

If the educational administration and teaching research are done well according to the above situation, the phenomenon of fee refund will be reduced.

How to deal with the refund once it happens?

First, there must be a previous commitment to students, such as a refund for students who are dissatisfied within one week after the class starts, and no refund after one week.

Second, when registering, directly tell students not to refund the fee, or not to refund the fee for reasons other than the school.

Third, if students must refund their fees, don't refund them soon. They must write down the reasons for the refund and sign it step by step, and then apply for a refund.

Fourth, the most important thing is that teaching and research and educational administration are in place. The top three students will not get a refund.

Fifth, if students are temporarily unable to attend classes because they are going on a business trip abroad, they can keep their school status.

Sixth, we must pay attention to students who retain their school status. Keeping one's school status is a precursor to refunding fees.

As far as classes are concerned,

Pay attention to superposition when starting classes.

In training schools, students don't come all at once, so they have to wait for the students slowly, and classes can only start after the number of students reaches the class size. Otherwise you will be in danger of losing money.

The so-called overlapping course means that there are courses that can be repeated, such as foreign language pronunciation, which can be spoken twice. This kind of course has no continuity, one word and one sound, which can be used as the enrollment period for the first time, that is, the superimposed content. The first time is slow, which is conducive to enrollment.

Shadow class

If a Japanese class needs 20 people to run normally and make a profit. Then 13 people just didn't reach the class size, so they need to make up lessons in small classes. This small class is the shadow class.

The speed of shadow class should be fast, and the speed of old class should be slow, so as to merge classes smoothly.

Matters needing attention in running a school

First, the integration of teaching, enrollment, teaching and research, and publicity.

Second, for running a school, it is not that costs and income are quickly converted into profits. To go through a teaching process, there will be student status retention and fee refund in this process.

Third, teachers should choose qualified teachers, with at least bachelor degree or above, representing the image of a school.

The fourth kind of education is a kind of precipitation, and students should learn something. Realize word-of-mouth publicity.

Fifth, personnel management should be stable and school teachers should not flow.

Sixth, we must constantly understand the current students' learning psychology and parents' psychology in order to grasp the whole training market.

What I have said above is only a small part of the management of training schools.

Interested peers can join 100985305 Qingdao Education and Training Group. The owner is a humble gentleman. The group discussed it further.