How to find your accurate customers without relying on brute force?

Sending leaflets and sending short messages in groups is a relatively simple way to find customers by brute force. However, in such a brute-force search, after a layer of screening, accurate customers also appeared. For example, we often see telecom fraud. What matters is not the process, but the purpose of finding customers.

In fact, telecom fraud is also a very technical job. Otherwise, how can people find accurate customers, how can they understand the psychology of customers, deceive people with endless routines, and finally wake up from a rude awakening when they transfer the money ...

Therefore, there are some skills that can be learned in finding accurate customers. As long as we use them in the right direction, the means originally used for fraud can also become opportunities and opportunities for selling products.

to find accurate customers, you need to have a huge user base first.

The way of "casting the net widely" adopted by telecom fraud is worth learning from.

They have done a lot of preparatory work and collected customer information before conducting accurate customer marketing. The more customers there are, the higher the chances of success will naturally be. Therefore, if you want to find accurate customers, you must have information about the target customer group.

In fact, screen the target customer groups, cut out the impossible customers, and concentrate on accurate customers.

how to screen?

For example, winning the lottery is the most common telecom fraud. Those who can believe that they have won the lottery and are willing to pay their real money for the nihilistic prize are accurate customers.

Therefore, this kind of short message about winning the prize is generally not very clever, and it will only make up an award and winning information, so that you can operate according to the requirements.

Of course, those who don't believe can't do this. Only those who believe will participate, follow the requirements and pay the money.

after screening, it is the accurate users.

This method is aimed at the characteristics of the target group, which is greedy for cheap, not losing money, and lacking in IQ. After text messages and phone calls, the threshold is designed to screen out inaccurate users ...

Some of them are more targeted, such as "Your son was caught whoring in Beijing ...", guess which one of those who are unmarried or married and have no sons may be cheated? Only its accurate crowd is cheated ...

Besides setting a threshold and screening accurate customers, we can also make use of users' psychology to make them take the initiative to come to us.

in the scene where the target users haunt, publish your own product information and contact information, and make the product information as real and attractive as possible. Once accurate users appear, they will come to your door at the first time.

this way is like fishing, and all the fish you catch are the ones you want.

advertising, in addition to gaining popularity, is also for this reason. It's better to wait for accurate customers to come to you than to search hard for it yourself.

Now is the era of brand marketing, so we naturally pay more attention to brand and experience. As long as we can provide good service, we can naturally attract accurate customers.