Big data application cases and future development trends

Editor's note: In the era of big data, whether data can be successfully used will profoundly affect our quality of life. With more and more big data being used commercially, it is better to return to the essence of application.

?

Victor Meyer-Schonberg, the author of "Big Data Era", said at the 2016 China Cloud Computing Conference that until the last 150 years, human beings have The quality of life and income have undergone explosive changes, but in the long years before that, the quality of human life has improved very slowly. Mainly because the ability to measure the world and the way to observe the world has changed, humans have enhanced insights based on observations and data.

The Internet is a magical network, and big data development is also a model. If you really want to understand big data, you can come here. The starting number of this mobile phone is 187 The one in the middle is San'er0 and the last one is 14250. You can find it by combining them in order. What I want to say is, unless you want to do it or understand this aspect, if you are just joining in the fun, don't come.

As the scope of observation and computing power expand, what will happen in the era of big data?

Big data can speak

Victor It is said that the ability of big data to affect human beings will enable humans to get along with the world around them in a completely new way, that is, by increasing the amount of data to gain deeper insights into the world.

For example, when taking a photo, you can select a focus point to determine a clear subject, so that other places will be blurred. So the question is, what should you do if you want to see the blurred areas clearly in the future? Victor showed everyone the photos taken with the big data camera. It will collect all the data taken in, so that parts of the photos can be blurred Switch freely between clarity and clarity.

In this way, even if you don’t know which part should be highlighted when you take the photo, you won’t be unable to remedy it afterwards. The same principle applies to other daily tasks.

As another example, big data can also be used to help disadvantaged groups.

In Canada, a research team uses big data to help premature babies. Premature babies often die from infections because they are caught too late. A doctor placed sensors on these premature babies and could measure their physical signs in real time by measuring a series of their body indicators. By acquiring a large amount of data, doctors can detect symptoms 24 hours before the baby develops, making it much easier to save the lives of these premature babies.

Big data will make breakthroughs in three major areas

Big data has had a significant impact on marketing, e-commerce, and predictable aircraft maintenance , Victor believes that big data may have a greater impact on the following three areas.

1. Driverless cars. Cars are very expensive. However, in Europe, people only use their cars 4% of the time and park them in parking lots 96% of the time. This is a very inefficient system. If driverless cars become common in the future, we can live a different kind of life.

We will only need to click a button on our mobile phone, and the car will drive itself and take us to our destination. This kind of car is like a taxi without a driver. It can be used repeatedly, improving efficiency and sustainability and avoiding waste of resources.

Some studies have found that if autonomous vehicles become popular, they can reduce traffic congestion by 25% and reduce urban parking area by 30%. If Beijing reduces the need for parking lots by 30%, urban life will be very different.

2. Medical treatment. We all live longer now, but we still wish we could live longer. Now, our medical level is not very good. Because we ignore the individual differences of each person, doctors will treat everyone with the usual methods. However, based on big data, we can do precision medicine, analyze the differences between each person through big data, and provide precise treatment, dosage, and dosage to help patients recover faster.

3. Study. We need to empower the next generation to understand the world. However, because there is no data, it is difficult for us to teach students according to their aptitude, so that all children receive the same teaching and study the same books.

Inefficient teaching is a waste of brainpower, knowledge and our ability to solve problems.

If we use big data to analyze the problems children encounter when developing their learning abilities, we can conduct personalized learning, release the power of knowledge and understanding, and allow every child to fully develop their potential. .

Attachment:

On that day, the reporter had the honor to participate in the interview with Mr. Victor. The following is a collection of some questions and answers between reporters and colleagues and Mr. Victor for the readers.

?

Reporter: If data is compared to oil, oil has national boundaries, then does data also have national boundaries?

Victor: In fact, this is true for every society. , Every country has data, and even small groups, we all have data. The problem now is not that we don’t have data, but whether this country or this organization is really willing to use this data to do things and really use big data to make decisions.

Big data involves storage, sharing, etc., but the key is to actually use this big data to truly promote economic and social development. For example, all cars now have ABS systems and GPS. If we put these two data together for analysis, on those road sections, most people are braking suddenly? Why is this happening? Whether it is a car problem, a road problem, or a control problem. In short, cross-checking of data will bring us new enlightenment.

Reporter: When we browse the web and query information, this all belongs to big data. How do we view personal privacy in the era of big data? What should government management departments do?

Victor : This is a good question, but the current approach to data privacy protection is completely wrong. The current approach is to ask every customer or individual whether they agree to disclose their data. In fact, each individual does not know how their data will be used. Some people do not care about this and tend to agree. This is a wrong approach to privacy protection.

For data privacy protection, we can consider the opposite approach. We can consider setting a rule by the government: determining which companies can collect and use data in a certain way and for which purposes, such as medical care The purpose of data is to treat patients. The collection and use of such big data is reasonable and does not require more consideration for privacy. But if this data is used for evil, such as helping insurance companies create policies, that is illegal. The government should formulate measures to protect privacy and not leave this issue to individuals.

Reporter: I personally feel that your book "The Era of Big Data" has brought a spring breeze to the IT industry. You have already written several books. When you wrote "The Era of Big Data", you What was the original intention? Has the design in your mind been realized so far?

Victor: Now is the time to reveal the big data era. Ten years ago, I held a very small gathering every year. It was a fairly high-level gathering, with senior executives from Microsoft, some politicians, economists, and academic experts gathering together to discuss the social value of data. At that time, there was a reporter who published a report every year on the discussion. I feel that during the discussion year after year, there is something that can really be felt, but there is no accurate name. After two years, I determined that this is the value of data, so I decided to write a book.

We must see the deep-seated value of this data. The so-called value is the correlation of the data we mentioned. This is the foundation of big data. The process of big data application can be described as a "journey". We use data and fact analysis to make better decisions. These are all based on facts, not subjective judgments. The so-called "journey" means going back and forth, with progress and retreat.

I hope more people will use data, use facts, use big data methods to assist thinking, and use discussions, which are all meaningful. I have always emphasized that this is a journey. In this journey, we keep moving forward, but sometimes we have to take a step or two back.

Reporter: The function of big data is prediction. Can it be accurately predicted now?

Victor: At least it is much better than using other things. Big data is not 100% accurate now, but what we want now is better than what we have.

Reporter: What is the future trend of big data?

Victor: The future trend of big data is how to let everyone use big data, not just professional big data companies. Reveal it, maybe this is the content of a future book.