A Summary of Four Articles of "Advertising Planning Scheme 2022 Universal Template"

? In order to successfully complete the activity goal or work goal, it is especially necessary to formulate a suitable planning scheme at this time. The following is my carefully collected Four Summaries of General Templates for Advertising Planning Scheme 2022 for your reference. I hope everyone can share it!

Summary of four general templates for advertising planning scheme 2022 (the first one)? I. Market analysis:

? Content:

? 1 local characteristics and development trend of integrated kitchen industry;

? 2. The first local brand, sales situation and popular styles of the whole kitchen industry, especially the sales channel model and sales strategy;

? Purpose:

? Grasp the whole kitchen market macroscopically, find out the market differentiation points and carry out the campaign.

? Exercise:

? Network, magazines, building materials market to ask, see, analyze and judge.

? Second, the cell selection:

? What you need to know:

? Including but not limited to 1 sales mode: rough house, 2 sales price above 4000 yuan/square meter; 3. Analysis of major consumer groups; 4. Geographical location of the community; 5 government regional planning; 6. Long-term community development planning; The background and credit rating of the developer; 8 property management mode, etc.

? Purpose:

? Carry out targeted community activities;

? Exercise:

? Communication with key figures of real estate, communication with developers, communication with sales ladies, understanding and analysis of newspapers, etc.

? Third, the property communication:

? Purpose:

? 1 understand the rules and regulations of the community;

? 2. Measures for the administration of residential property activities;

? 3 Other residential properties' views on residential activities and ways of cooperation.

? Exercise:

? 1 Pay a certain property management fee;

? 2. Handle the relationship between key personnel in the property;

? 3 The developer brand and xx brand * * * engage in activities together to increase their respective sales.

? Fourth, activity planning:

? 1 Subject:

? Department store congratulates xx on the first overall kitchen family ownership rate in xx.

? 2 Prepare materials:

? Leaflet page: 400 different samples;

? Business card: 4 boxes;

? Xx trinkets: 400;

? Xx kitchen tape measure: 400;

? Publicity banner airbag:1;

? Propaganda flag: 20 faces;

? Xx kitchen promotion disc:100;

? Tables: at least 3;

? Book pendants: at least 5;

? Sun umbrellas: at least 2;

? Drinking fountains: 2;

? 3 Placement and use of articles:

? At the gate of the community:

? Inflatable airbags 1 piece, and the book reads "Hundreds of stores congratulate xx on the first overall kitchen family ownership rate";

? Set up 2 pieces, which read: "cabinet appliances integration, one-stop service satisfaction";

? 1 desk, with all kinds of brochures, leaflets and posters;

? Business card box 1 box;

? 1 water dispenser;

? Kitchen tape measure:100;

? Property management office:

? Put up xx posters

? Set up a book pendant and 50 flyers.

? Business card box 1 box;

? 2 banners: the book says "cabinet appliances integration, one-stop service satisfaction";

? Xx trinkets: 50, one for all keys;

? Xx kitchen tape measure: 50;

? Sales hall:

? Book pendants: 2 100 copies per page;

? Business card box: 1 box;

? Put up posters, tentatively 2 copies, and hang 20 flags;

? Kitchen tape measure:100;

? Recommended CD:100;

? Borrow the developer's plasma TV, insert xx's overall kitchen promotion CD;

? Co-developer magazine, publishing xx kitchen special articles.

? Model house:

? Book pendant: 1/ set, 50 books per page/set;

? Business card box:1;

? Borrow the developer's plasma TV, insert xx's overall kitchen promotion CD;

? Incite the sales lady to recommend.

? 4 additional notes on the activity sheet:

? Salary kitchen;

? Buying and giving activities:

? Lucky draw:

? If you make an appointment on the same day, the dealer will give you 2 points and give you a 98% discount 1 CD;

? If the subscriber brings the second customer on the same day, he will be given 1 point on the basis of 2 points;

? Whoever holds xx designer's business card or xx poster will give priority to VIP customers.

? V. Cost budget:

? The expenses are mainly property management fees;

? Requirements of intransitive verb activists:

? Explain and issue a unified caliber;

? Dressing the;

? Always maintain and maintain the image of xx, losing 100 yuan/time;

? Strictly abide by the rules and regulations of the community and lose 100 yuan/time;

? Incentive policy: 0.5 design supplement fee will be added for successful reservation of users;

? Anyone who successfully subscribes more than 10 will be rewarded with 1000 yuan.

? Seven, problem feedback:

? Xx image maintenance;

? Handle relations with property management companies;

? The problem of a small number of appointments today;

? What items will be added, what items will be reduced, what forms will be added and what forms will be reduced in the next activity;

? What details should be paid attention to in cell selection;

? Xx owner's propaganda means and service suggestions for our whole kitchen.

Summary of four general templates for advertising planning scheme 2022 (Article 2)? Name:

? Business unit: advertising company

? Planner:

? Author:

? Completion date: 20_ _ _

? I. Introduction

? With the great improvement of economic growth and social transformation, the consumption demand of enjoyment products has also been greatly improved. After years of research, beer has become a hot commodity in the market and tastes good. In recent years, it has invaded the beer market, and its sales have been strongly reflected in the market. Suitable for the public taste and worth remembering. The unique thing is that Qingdao is too strong, some people can't get used to it, and the pure taste is a little weak.

? Second, the market background:

? 1, according to statistics, about 80%-90% of young friends like to drink beer;

? 2. The survey found that beer is really nutritious;

? Because the beer market has evolved into a developable market, and the start date of the market (popularization of 25%) is expected to come.

? 3. Business opportunities:

? (1) entered the consumer market in 20 years, and the consumption scale was greatly frustrated.

? (2) In the past 20 years, there seems to be some illusion of recovery, but I believe that the value business will resume this phenomenon in August, and the illusion of recovery is only temporary, not long-term.

? Beer has improved in the past few months, but those companies listed in unstable markets can only succeed if they adopt better market management policies.

? 4. Market growth:

? (1) Draft beer went on the market and was only accepted by a few friends.

? (2) Tsingtao beer is loved by many friends, which shows that it is the shortage of pure draft beer and the market scale before listing.

? (3) The listing of beer is believed to be every friend's favorite.

? Third, commodity analysis.

? (1) use

? A. Men aged 50-60: One bottle of beer and fake drinks every day.

? B, 18~45-year-old boyfriend and girlfriend party or festive program.

? (2) Naming: A, original name: improving product popularity, B, Chinese name:

? (3) Packaging: Asian original design is adopted.

? (4) color: connected with sky blue

? (5) Taste: According to the current commodity analysis, beer should be suitable for the public taste. 6. Capacity: similar to Qingdao -500 cm.

? (6) Price: retail price positioning: 300 yuan retail purchase price: 2.80 yuan, median price: 2.50 yuan, ex-factory price: 2.30 yuan.

? (7) Between prior benefits

? A. Hungry in the development period: the book of goods: 10% advertising, 30% interest, 5% expenses, 18% net profit, 5%.

? B. Growth period: or 15% interest 5% expenses 18% net profit 7%.

? Fourth, market analysis.

? 1, set object:

? (1) 18~45: nowadays, young friends drink a lot, but drinking too much beer will have a bad side.

? (2)50~60 years old: a glass of fake wine every day.

? 2. Market forecast:

? A. Market volume during the introduction period:18-45 years old teenagers are the target population, among which 30% middle-class consumers account for10.05 million, and 30% = 310.5 million.

? B. Market volume in the growth period: targeting the elderly friends aged 50-60, 165438+ 10,000 people become 30%, and 250,000 people = 580,000 people.

? V. Competitive environment

? 1, brand

? A, Tsingtao beer had a strong foundation, strong taste and great competition before it went on the market.

? B, the pure taste is too weak, and the taste is not very good.

? 2. Competition analysis:

? First, Guangxi has its own stable position.

? B, local production in the development period

? C, it is easy to gain the leading position in the development period with a brand-new look. The off-season is not obvious All seasons are peak seasons, but summer is better than winter.

? 3. Sales area

? (1) Medium-sized cities are the main force, while ordinary cities are secondary.

? (2) Where there are many supermarkets and shopping malls, Hechi and Wuzhou in Guilin, Guangxi.

? 4. Marketing Road: Guangxi, Guilin, Wuzhou, Hechi and Nanning, the mid-market agents in the fifth region.

? 5, consumer research:

? (1) motivation

? (2) Friends get together

? (3) as a beverage

? (4) Personality: I care very much, I have no time or am busy with work, and I drown my sorrows by drinking.

? (5) Impact: advertisements, magazines and friends' introductions.

? (6) purchase factor: friends get together for dinner.

? 6. Advantages and disadvantages:

? Advantages:

? (1) Consumers accept the risk assessment of our products.

? (2) The beer market is about to recover, with great development potential.

? Disadvantages:

? (1) At present, many competitors in the beer market have many years of history.

? (2) Advertising is not complicated and monotonous.

? Sixth, advertising strategy.

? 1, advertising suggestion:

? (1) Concept of advertisement: Consumers don't like it because it is too strong.

? (2) formulate strategies to stimulate consumers' emotional needs; Enhance the memory of advertisements.

? Advertising theme: Emphasize that beer tastes good, smells charming, suits the tastes of the public and makes people feel happy.

? 2. Advertising creativity:

? There was a truck on a country road, full of beer, and finally the beer was very high. Although he didn't notice that there would be children coming out during exercise, when he reflected it, his front turned hard and accidentally hit a big tree. All the beer on it was smashed, revealing many bubbles and thick wheat fragrance, which drifted around. As soon as the farmers in the field asked about the smell, they followed. When they saw a lot of beer, their fragrance fascinated them. Without saying anything, they picked up the beer, which tasted really good, made people feel very comfortable and energetic. Although they knew they were rushing to buy all the beer, they always said that beer was our ultimate friend and delicious.

? Seven, advertising implementation period:

? 20_ year x month.

? Eight, advertising media strategy:

? Television, media, newspapers and the Internet.

? Nine, advertising budget:

? Spend 800,000 yuan for distribution.

? X advertising time:

? This advertisement will be broadcast in prime time.

Summary of four general templates for advertising planning scheme 2022 (Article 3)? I. Background of the event

? In the 2 1 century, with abundant talents and increasingly severe employment situation, good creativity, as the key to self-improvement and promotion, has been paid more and more attention. As a contemporary college student, besides having solid professional knowledge, good advertising planning ability is also indispensable. Undoubtedly, the learning activity of advertising creativity (theory) is a good way to cultivate students' advertising planning ability and enhance advertising creative thinking and innovative thinking. Holding this activity will play an important role in promoting students' creative thinking in advertising and improving their comprehensive quality.

? Second, the theme of the event

? "Cultivate advertising appreciation ability, improve advertising creative thinking ability, learn to find business opportunities from ordinary life, and learn to capture the details of life."

? Three. Time and place of activity

? Time: 7: 00-9: 00 pm on February 12.

? Venue: _ _ lecture hall

? Four. organizer

? Associations, entrepreneurial associations, university youth league committees, student unions.

? V. Target audience

? Key members of the Association, members of the Student Union of _ _ College, members of the Law Society, all members of the Entrepreneurship Association, and college students interested in creative advertising and entrepreneurship.

? Activity mode of intransitive verbs

? This activity is mainly to enjoy advertising videos. During the activity, Sina's concept of meager profit interaction will be used for the first time to open the interactive link at the event site and boost the atmosphere at the scene. Advertising video will analyze the essence and soul of advertising from eight aspects: creativity, spoof, emotion, public welfare, classic love, star effect, brand advertising and visual effect of game advertising.

? Seven. The specific process of the activity

? 1, the host of the event _ _ introduces the guests attending the event tonight, the background, theme and mode of the event.

? 2. The President of Entrepreneurship Association _ _ made an opening speech.

? 3. The President of the Student Union of the Law School made a speech.

? 4._ _, Vice Chairman of the Student Union and Executive Director of HKCSS, delivered a speech.

? 5. The event host _ _ briefly introduces the first link advertisement, and then plays the creative link advertisement and advertisement video to analyze the essence and soul of advertisement from eight aspects: creativity, spoof, emotion, public welfare, classic love, star effect, brand advertisement and visual effect of game advertisement. Sina's concept of meager profit interaction will encourage viewers to express their feelings through mobile phone short messages after every link of advertisement appreciation for the first time, and after the second link of advertisement appreciation, select several real and representative audience short messages to read and realize on-site interactive communication.

? 6. In the middle of the advertising video appreciation activities, the learning link of advertising creative pictures is carried out to stimulate the audience's visual experience. (Beautiful posters, banners and pictures of sponsors' activities can be interspersed in the middle)

? 7. Continue to enjoy the advertising video until the end. Representatives of law schools and entrepreneurial associations comment on creative advertising videos, and put forward their own feelings, opinions and opinions, so that everyone can communicate with each other.

? 8. Select the short messages that actively participate in the interactive activities tonight, and reward the audience who actively participate in the activities by sampling. And invited the guests that night to present awards to the winning audience.

? 9. Finally, representatives of audience, China Social Science Federation, Law Society and Entrepreneurship Association made concluding remarks.

? Eight. Activity promotion plan

? 1. activity banner: two banners, the content of which is "advertising creativity (theory) learning activity" (hanging in front of the material chemistry building of the headquarters and the dormitory buildings of three colleges).

? 2. Five hand-painted posters were posted in the canteen, the publicity column opposite the school ATM, and the publicity columns of three and eight dormitory buildings. Color printing posters were posted on the exhibition board and displayed at the intersection of the management building. (Classic advertising creative pictures can be selected for hand-painted and color-printed posters)

? 3. The publicity time of the event is _ _ _ _ _.

? Nine. Activity reward setting

? Reward the night of the event through the points of the sponsor's goods or coupons.

? X. Budget for activities

? Banner: 4_6_2=48 yuan

? Data copying fee: about 12 yuan.

? Mineral water: 10 yuan

? Event prizes: around 40 yuan.

? Sponsorship transportation fee: about 10 yuan.

? The estimated cost is about 120 yuan.

Summary of four general templates for advertising planning scheme 2022 (Article 4)? I. Introduction

? With the accelerated pace of life, people's diet is more convenient, fast, high-quality and safe. Instant noodles meet this special demand, which makes the instant noodle market extremely hot. Fierce market competition requires enterprises to produce more high-quality and healthy food. At the same time, we should do a good job in marketing strategy, increase the propaganda of advertisements and establish our own unique advertising platform, so that enterprises can occupy the market and obtain greater benefits.

? Second, the marketing environment analysis

? Based on the research results of the research department, I will not introduce them in detail here, but only analyze some details.

? According to the questionnaire analysis results of the research department, we know that the consumers of instant noodles are mainly students, office workers and house girls. Because this survey is conducted on the campus of the university, I will analyze the college students as the most important consumer group, so as to design a creative advertising scheme that conforms to the product characteristics for this group of college students.

? 1. Why students eat instant noodles

? A. Lazy-Many students are too busy studying to eat, or there are too many people eating in the cafeteria after class, so they will choose to eat instant noodles.

? B. poverty-students themselves belong to consumer groups, so eating instant noodles saves money.

? C people who use computers all day-a large number of students like to play games or learn computer software. These people are reluctant to leave the computer, and often choose instant noodles as a fast food diet. D. being alone-people who don't like going to the cafeteria alone will choose instant noodles.

? E. people who really like instant noodles.

? 2. Consumer buying behavior

? A. Purchasing motivation: Most consumers buy instant noodles for breakfast, snacks and midnight snack, but the proportion as staple food is low.

? B. Time of purchase: Most consumers make emergency purchases irregularly, and some consumers make centralized purchases on a certain day of the week (mostly Saturday and Sunday).

? C. Purchase quantity: every time it ranges from 1 bag/bowl to 5 bags/bowl, the average monthly purchase quantity of heavy consumers is about 1-2 boxes.

? D. Brand loyalty: Most consumers have a brand concept when buying, but brand loyalty is weak. Master Kong can take this opportunity to raise consumers' awareness of the brand and cultivate loyal consumers.

? Third, advertising strategy.

? Master Kong instant noodles is a well-known brand with an old name, so after many discussions, we finally decided to strengthen and highlight the brand reputation, friendly brand image and "delicious and visible". Our advertising strategy should not focus on greater brand promotion, but should focus on deepening the intimacy brought by Master Kong, a lovely animated character, adding humanistic care to the brand, making students feel warm when they see and hear the brand, which can strengthen its brand effect. By emphasizing its delicacy, we can make FLASH advertisements on the Internet, highlighting the delicious characteristics of Master Kong's instant noodles. The target market for our promotion is the old campus and the new campus of Chongqing Three Gorges University, so we should choose the most suitable advertising strategy according to the characteristics of this environment and use up as little advertising expenses as possible. Explain it in detail below.

? 1. Advertising method

? A. We can use campus radio to publicize and expand our influence, and broadcast it after class (especially during meals), so that no matter where we are on campus, we can hear the information about Master Kong's instant noodles on the radio.

? According to our investigation, a large part of college students' spare time is spent online, and many otaku and otaku spend all their time online, unwilling to leave the dormitory door. So we can use this feature to make a pop-up FLASH video on the campus network, mainly highlighting the delicious taste of Master Kong (attach the script of this advertisement). In addition, we can publish a Master Kong webpage sponsored by Master Kong Company and a FLASH video design contest about Master Kong's instant noodles on our campus network, which can be effectively promoted, because students interested in the contest will naturally taste more instant noodles, so as to learn more about Master Kong. At the same time, you can share the produced videos in QQ space, because there are quite a lot of people playing in the space every day, which further expands the publicity and enhances the influence of Master Kong's instant noodles.

? According to our survey, 70% of people who buy instant noodles are impulsive, and they don't plan to buy any brands before going to the supermarket. We can put a small POP sign of Master Kong's own image as a picture where the instant noodles of Master Kong are placed in the school supermarket. Outstanding, easy to see, easy to take and easy to buy.

? D. There are not a few college students who are obsessed with online games. We can use online games to advertise. For example, in the customs clearance game, the player who enters the next level rewards Master Kong for instant noodles. The characters in the game will become worse after eating instant noodles. In the game, instant noodles can also appear as necessary collection materials for customs clearance, which not only improves the interest of the game, but also arouses the player's desire to eat. However, this method is more troublesome and needs to be negotiated with game developers, and the cost will be higher, so we only use it as an alternative.

? E. put up posters on the school advertisement column.

? 2. Advertising positioning

? A. Complaint point: big brand and good taste.

? B. Slogan: Care for you anytime and anywhere-Master Kong instant noodles

? 3. Advertising performance: (FLASH script) (POP card)

? 4. Advertising goal: to expand sales by improving brand image.

? 5. Advertising time: 6. 1-6.3 1 Pay attention to the voice of campus column.

? 6. Advertising budget: broadcast 100 yuan, network video production 100 yuan.

? Fourth, advertising scene design

? Advertisement 1:

? (Scene: On the street)

? A girl is angry with a boy and ignores him. The clothes of both men and women seem to indicate that they have left the society and have made no achievements in their work. ) In order to coax women back, men dig out beautiful flowers, cute dolls and beautiful clothes one by one, and women ignore them. Finally, the man thought about it. (Screen font: That's enough. )。 This man turned himself into an animated character of Master Kong. The woman looked at it for a while and couldn't help laughing. They held hands and made up. (Screen words: Master Kong, we share the same memories of youth, and at the same time use the campus songs of Shui Mu Nianhua as the soundtrack: I will have you all my life. )

? Advertisement 2:

? (scene, stage)

? When the curtain of the stage rose, the animated character Master Kong appeared on the screen, with a lovely smile and an empty bowl in his hand (the words "Master Kong is going to be a magician" appeared on the screen), and the audience under the stage looked at him with blinking eyes. When Master Kong was stirring chopsticks in an empty bowl, a bowl of hot and delicious Master Kong braised beef noodles appeared on the screen (bottom audience: wow, at the same time, voice dubbing made the audience swallow their mouths). After another stir, a lot of pictures of delicious instant noodles with other tastes appeared (at this time, the camera was aimed at the bowl in Master Kong's hand, showing a very attractive picture, highlighting the unparalleled attraction of various faces), and then the camera showed that no one in the audience was holding a bowl of delicious instant noodles, and Master Kong looked at it cheerfully with a satisfied smile on his face (caption: many surprises, many satisfactions)