How to write an excellent activity planning and execution plan

The activity plan has a fixed format, and I have written some things that I often use, hoping to help you.

First, clarify the purpose of the activity and make an activity plan.

General format of activity scheme

Theme of the event: think by yourself+communicate with the target of the event.

Activity time: it is necessary to consider whether the user's time is convenient.

Location: be specific.

Target audience: existing users or potential users, including potential users of Party A (this is one of the foundations of cooperation).

Activity description: activity description, activity highlights (for sponsorship/fund approval)

Promotion channel: launch time, launch channel, launch resource location, etc.

Expected effect: To estimate the approximate effect, there are two commonly used effects: 1. Direct benefits brought by activities to clients II. Influence of activities on platform data and platform users.

Cost estimation: prepare a quotation, including the cost of each promotion channel, offline implementation and gifts or prizes in each link.

Two. Formulate a timetable for the promotion of activities and promote the preparatory work.

In the implementation stage, it is generally necessary to hold a preparatory meeting for the participants of this activity. Advance according to the determined activity time, sort out the activity nodes, assign various preparatory work and determine the person in charge of each work, and the general person in charge of the activity will track the completion at any time.

Precautions:

1. Activity Page Making

You need to prepare a requirements document, list the process and requirements clearly, explain how to design and when to go online, and then keep in touch with the technology at any time to ensure that the page is completed on time, and the test will be officially launched without problems.

2. Material design and production

Also explain the design requirements, including styles, patterns, sizes, etc. And follow up the production situation of the production company, including materials, color difference, etc. , to ensure the completion of quality and quantity.

3. Matters needing attention in activity collection

Activity description: activity background+organizer+reward

Activity theme: decide after communication.

Activity Time: Clear

Location: clear and detailed

Active object: existing users and potential users.

Participation method: collect user information (most basic: name+mobile phone number)

Activity rules: specify the requirements and precautions in advance, such as the selection criteria of participants (gender, age, height, occupation, etc.). ), dress code, deadline for registration, notification time for successful registration, and consultation methods for activities. If it is a charging activity, you should clearly write down the payment method and account number, what conditions can be refunded and how to refund it. Be sure to leave the activity question consultation method. No matter how simple and clear your rules are, there will always be some users who have all kinds of unexpected questions, especially the charging activities. Remember!

Exhibition of venues and prizes: put pictures or videos.

4. Registration statistics and notifications

Registration must be counted in time. Once it is found that the number of applicants is too small and the gap with the expected number is too large, it will be fed back to the general manager in time to discuss whether to increase the channels and efforts to ensure the number of activities. Notify the successful users before the event, and confirm the specific number of people who can attend the event on time according to the contact information left by the registration, such as telephone or SMS.

5. Designate a special person to keep in touch with Party A, keep abreast of the changes in Party A's demand, and notify the general manager to make corresponding adjustments.

6. Determine the event host in advance, so that the other party can arrange time and be familiar with the event.

7. The most important point: Participants keep in touch at all times, so that information can be shared. It is best to set up an activity group, so that everyone can inform each other of their work progress and changes in activity arrangement in time to avoid mistakes in a certain link and ultimately affect the overall preparation work.

Three. Make an activity implementation plan and break down the implementation tasks.

It is necessary to formulate the live broadcast execution plan of the activity, and assign all the work in the live broadcast execution such as sign-in, hosting, photography, props, field affairs and live broadcast to specific individuals in combination with the set activity flow. The execution plan is usually accurate to the minute.

The implementation plan of the activity site includes:

Purpose of the activity: briefly describe the activity content and explain the purpose of the activity. (Executives and project promoters are not necessarily a group of people, and they need to be re-declared. )

Time and place of activity: The staff arrive at the site 1-2 hours in advance, get familiar with the venue environment, and prepare materials and prizes for themselves, especially the students who are responsible for signing in. They should arrive early, gather the users of the event, and don't let users feel that they have not been received in advance. It is also convenient to gather users, and then go to the user to find the person in charge to prepare for the sign-in activities.

Activity flow: The activity flow table depends on the arrangement of activity links.

List of materials and gifts: name, type, quantity, use link and use place.

Activity emergency plan: imagine several most likely problems in advance and think of corresponding solutions.

Four. Field implementation

Common problems and solutions in field execution are as follows:

1. Internal personnel issues

After the executives arrive at the scene, they should quickly enter their posts, sign in to guide the maintenance users and the host to familiarize themselves with the string words again, and prepare to send them to the scheduled place in advance, and communicate with the photographer in advance to explain what scenes and close-ups are needed. If there are more than one photographer, it is necessary to do a good job of division of responsibilities ... In short, all site preparations should be completed as soon as possible. Establish an activity execution group in advance and notify in time if there is any emergency. For example, if an executive is late, the general manager should immediately arrange for others to make up for it; If someone forgets the work content or is absent-minded, the colleagues next to him should remind him to help in time. In short, the executives should let Qi Xin and Qi Xin work together to ensure the smooth progress of the activities.

2. User issues

In the user sign-in session, the person in charge of sign-in should quickly contact the users who are not present on time, ask about the situation and make a good mark, so as to make an accurate estimate of the final number of people present. Once the number of users is insufficient, inform the general manager in time to evaluate whether it will affect the follow-up activities. If so, the general manager will find the moderator to inform the adjustment plan as soon as possible after making a decision, and inform the senior management of the affected links; If the participating users have problems or conflicts, and the corresponding person in charge can't solve them alone, inform the general person in charge of the activity site to coordinate and solve them at the first time.

3. The activity flow has changed.

If the process changes again during the activity, the general manager will inform the host quickly during the intermission, so that the host can respond on the spot and inform other senior executives.

After all the scheduled processes are completed, users leave, so all managers can relax. Let's take a photo, take stock of the remaining materials and gifts, complete the task of clearing the field, have a celebration dinner and treat ourselves with peace of mind.

Verb (abbreviation of verb) actively restores.

Activity process, which links are not well connected and which links have problems, and think about how to optimize the process in the future;

Summarize all the problems and your own countermeasures, which are good and which are insufficient, and how to improve them in the future. You'd better record them.