What are the campus information media?

Introduction

Campus Media is a media concept proposed by 360young, a well-known campus media organization. It mainly refers to media forms and media for college students. Marketing activities targeted at the segmented group of university students. In a nutshell, campus media refers to media institutions that serve as a bridge between universities and society or build a platform for interactive communication between enterprises and college students. This can be a cultural media (communication) company, a campus advertising (publicity) company, or an individual, a student group, an enterprise, and other institutions and groups or individuals. The campus here refers specifically to higher education institutions and does not include secondary vocational schools. Education, secondary education and primary education below.

Characteristics of the campus media market

1. Closed nature. College students have little contact with television media. Information mostly comes from radio and the Internet. The popularization and dissemination of information mainly relies on word-of-mouth among classmates, forming a relatively closed but active consumer market circle. The acceptance of products And popularity mainly depends on its reputation in the university market, that is, within the student consumer circle, which is an important market for using relationship marketing techniques.

2. Large capacity. Data show that with the continuous expansion of enrollment in my country's higher education in recent years, the scale has continued to grow. As of 2005, the number of students in my country's higher education will exceed 16 million. If the average annual consumption of college students is 5,000 yuan per person, the annual consumption will be as high as more than 800 yuan. billion, for merchants and enterprises, it means the formation of a huge, high-quality new consumer market, which will also occupy a large share that cannot be ignored in the entire consumer market in the future

3. Development costs Low. At present, the operation of enterprises on campus is not very intense. It is much easier and cheaper for an enterprise to enter the campus market than to seize share in the general market.

4. Centralization. Consumption in the campus market is concentrated, and companies can carry out effective publicity and promotion through various activities, so the cost is relatively low. Moreover, effective information transmission is faster and more direct than in the market outside the campus

5. Continuity. The campus market is future-oriented and has continuity. Enterprises occupying this market will not only bring short-term commodity benefits, but also the generation of contemporary college students possess intellectual capital, focus on mental work, advocate quality life, and have distinct brand awareness. They are the key to forming China's new middle class and leading the consumption trend of young people. is an important pillar and will surely become the dominant force in consumption in the future society.

6. The uniqueness of culture. The culture of colleges and universities is not only campus culture, but also a part of social culture. It has the characteristics of popularization and uniqueness. The new generation of college students are keen on various fashionable and trendy "cultural entertainment" methods as a way to express their own personality. These all indicate the huge potential of cultural consumption in the college market. In the process of popularizing college culture, it will also trigger a new round of cultural consumption boom, and the rapid development of the Internet has accelerated the spread and expansion of campus culture. This trend will break the past that campus culture was only a subculture of social culture. This phenomenon exists and connects the campus culture of various universities across the country into a unified, interactive, and active whole, making cultural consumption a consumption hotspot that cannot be ignored.

The important difference between campus media and other media is that campus media cannot be too commercialized. Each school has different acceptance of campus new media. This determines the particularity of campus media, so it is necessary to create a coverage The challenges faced by college media are huge.

Campus media must pay attention to the interaction with college students, otherwise pure advertising will not have any effect. At present, there is no better model for rapid expansion. Moreover, the campus of a university is a relatively protected area compared to the social environment. Campus administrators can only allow a few suitable advertising products to enter, which will also limit the continued development of campus media. I hope that those who work in this field can continue to innovate and lead the trend, so that campus media will continue to develop.

Campus media serves as the connection channel between campus and society, especially cultural communication companies to promote the development of campus media! Campus media has a certain public welfare nature and is not very commercial. Therefore, it is a good means for enterprises to quickly promote their brands with a small investment in publicity and a long return period! As a campus media company, it must communicate and cooperate with universities, university students, and university associations in order to develop harmoniously!

Although the development speed of campus media in China is very fast! However, there is no unified operating model and related standardization. Growth through exploration has also created a vast market for campus media. Many people think that campus media is campus advertising, especially cultural communication companies that have developed under long-term irregularities. It has left a bad impression on the public, such as pure advertising, posters that have nothing to do with students, promoting the brand under the guise of campus recruitment, and ignoring the feelings of college students! This is also the reason why these companies are excluded. !

In fact, college students are calling for the vigorous development of campus media. On the one hand, it can provide part-time and work-study positions for college students. On the other hand, they can obtain employment information, recruitment information, social personnel information, corporate news, etc. Broaden your horizons, accumulate practical experience, understand yourself and integrate into society!

Campus media communication form

College DM

DM is the abbreviation of English Direct Mail , meaning express product advertising.

Campus DM is a direct DM magazine published on campus, aiming to lead student consumption. Since college students will form the mainstream middle-class population in the future, advertisers are increasingly focusing on marketing the future and influencing campuses.

College DM has developed on a large scale across the country. Most of them are entrepreneurial teams of college students. They lack formal business model guidance and industrial and commercial supervision, resulting in market chaos and a short survival cycle. However, it cannot be denied that with the further expansion of focus media forms in the future, campus DM will also have greater development prospects.

Campus advertising

Campus advertising refers to the placement of advertisements in places where the market needs it, such as outdoors, indoors, and art galleries. This is an inevitable trend of social marketization entering campuses. Campus advertising agencies will follow suit. Due to the lack of social advertising resources, many advertisements have appeared in various places.

Campus promotion

Campus promotion is divided into campus direct sales and campus roadshows. Campus direct sales refers to the use of student entrepreneurial teams to conduct campus marketing to college students, such as the more popular mobile phone cards, credit cards, etc. Campus roadshows refer to activities carried out on campus to increase the visibility and reputation of companies and products. They do not target sales and are mostly used for fast-moving consumer goods.

Campus Business District

Attract and guide student consumption through merchant alliance discounts. This form is theoretically suitable for the student market, but in reality, due to the unevenness of merchants, operating merchants The execution is poor and most of them don’t have much influence.

Campus bbs

Disseminate and promote through campus forums by posting soft articles, pinning them to the top, and buying advertising space.

Campus Magazine

Campus DM Magazine (Campus Direct Mail Magazine) Campus DM Magazine means campus direct mail magazine, which makes students understand it more vividly.

E-sports

E-sports is an intellectual competition between people using high-tech software and hardware equipment as sports equipment. Through sports, participants can exercise and improve their thinking ability, reaction ability, mind-eye-limb coordination and willpower, and cultivate team spirit. The mainstream group of e-sports players are college students, so it has become a market trend for campus media to handle e-sports events.

Campus Integrated Marketing

Campus integrated marketing means that campus media companies can provide customers with a complete set of organically integrated campus promotion programs to help merchants occupy the campus market to the greatest extent. This is a new form of campus communication and an inevitable trend.

Edit this paragraph campus precision marketing

Campus precision marketing refers to a marketing model that directly reaches the audience after segmenting the student market. Precision marketing is the highest method of focus marketing. Precision marketing also brings development possibilities to campus pre-marketing. (The commonly used method now is the "fifth media" - that is, mobile phone text messages for precise delivery.

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The current situation of campus media companies

Campus media companies are basically entrepreneurial organizations of college students. Most of them are poorly managed and have no formal channels and procedures to carry out activities. This is due to my country's advertising licensing system and fixed printed matter system. caused by imperfections.

At present, there are no remarkable campus media companies in China. Most companies have false and exaggerated propaganda, and they are not clear about the responsibilities and development needs of a real company. The independence of my country's campus market and the low degree of commercialization of the education business district restrict the mobility of the capital market into the campus market.

Our country’s campus media enterprises urgently need the regulation of the system, the intervention of management theory, and the flow of capital markets!

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