The standard of charging merchant fees by Meituan

Meituan's charging standards for merchants include the following aspects:

1. service charge: 1 1% of the total amount actually paid by the merchant for take-out orders, and the service charge per order is as low as 3 yuan and as high as 100 yuan.

2. Delivery fee: 90% of the delivery fee actually charged by the merchant. Each delivery fee is as low as 5 yuan, not higher than 50 yuan.

3. Shop promotion fees, payment service fees and marketing service fees. : Meituan Takeaway will charge these fees to the merchants in a fixed proportion.

4. Direct catering mode: Meituan take-out directly buys merchants' meals and pays merchants' catering service fees, ranging from 10% to 20% of the total price of merchants' meals.

5. Distribution mode: Meituan Takeaway signs a distribution agreement with the merchant, recommends the meal of the merchant to the user, and charges a certain distribution fee, generally 2-5% for each order.

6. Technical service fee: Meituan Takeaway provides technical services to merchants and provides them with a complete set of delivery solutions for take-away orders, including order management, delivery management and marketing management. , and charge technical service fees according to the actual situation of each merchant.

7. Promotion fee: Meituan Takeaway provides a series of promotion services, and merchants can choose to participate and pay corresponding fees, including home page recommendation, category topping, search keyword bidding, etc. How much depends on the popularity and competition of the promotion site.

8. Commission fee: Meituan Takeaway takes a certain percentage of each transaction amount from the merchants as the service fee, which is one of the most important charging methods for Meituan Takeaway. The proportion of commission may be different in different regions and different types of merchants.

9. Membership service fee: Meituan Takeaway has introduced a membership system, where users can purchase membership services and enjoy some exclusive benefits, such as discounts and free shipping. Merchants may have to pay a certain fee to participate in membership services in order to get more exposure and priority display opportunities.

10, online service fee: Meituan Takeaway also provides some additional online services, such as store decoration and data analysis. Merchants can choose to use these services and pay the corresponding fees according to the specific service content.

Matters needing attention in opening a store of Meituan:

1. Prepare sufficient funds. Opening a store requires a certain amount of capital investment, and merchants need to prepare funds in advance so as not to affect normal operations.

2. Reasonable pricing. Merchants need to set reasonable prices according to market conditions and their own actual conditions in order to attract more consumers.

3. Optimize commodity information. The quality of commodity information directly affects consumers' purchasing decisions, and merchants need to optimize commodity information, including commodity names, prices, pictures, etc.

4. Actively participate in marketing activities.

To sum up, the process and cost standard of opening a store by Meituan are not complicated. Merchants need to operate according to the process, control costs reasonably and actively participate in marketing activities.

Legal basis:

People's Republic of China (PRC) Civil Code

Article 112

Both parties shall perform their contractual obligations according to the agreed five-day method, time and place. Failure to pay the fees as agreed constitutes a breach of contract.