What are the promotion methods of APP application?

Method 1: Apply for recommending websites and app store.

The application is uploaded mainly through the developer platform, but the platform mainly includes hardware developers (APPStore, Ovi), software developers (AndroidMarket, Windows Mobile Market), network operators (mobile phone MM, Tianyi Space, wostore) and independent stores (Android Market, OpenFeint). And some B2C application platforms (AmazonAndroidAPPStore). In the domestic market, it is mainly supported by hardware developer stores, network operators and independent stores. Among them, hardware developer stores: Lenovo App Store, Yu Zhihui (Huawei); Network operators: Mobile MM, Telecom Tianyi Space, Unicom wostore independent stores: Android Market, Anzhi Market, Jifeng Market, Amy Software Store, Youyi Market, Pocket App Store, Android Market, Anzhi Market, Cage Store, N Multi-market, Android Star, Anfeng Download, Liqu Android Market, etc.

Method 2: Pre-installation offline

If you have the strength, let your products become the original supporting applications of mobile phones? Otherwise, mobile phone manufacturers or operators will have to pay the bill. The cost is still high, and this marketing method is quite effective. This channel is mainly conducted in mobile advertising alliance, and the conversion rate is still very high, which can reach 25%.

Method 3: Online advertising

Online advertising has a driving force for traffic, and at the same time, it has greatly enhanced its popularity. Online advertising mainly includes: First, PC online advertising, including hard, wide and rich media advertising, search advertising and so on. Second, mobile advertising, which first appeared in the mobile version of googleAdwords, has been limited by the development of mobile networks. Then Google bought Admob and started mobile online advertising. Of course, we must also see the rapid development of Apple's iAD. The mobile advertising platform made in China is also very wrong. It can be promoted through the network formed by application, which has the advantage of accurately matching the user groups. Payment can be made according to CPM, CPC and CPA_.

Method 4: Content Marketing

Mainly through the network media to increase their exposure, this way is more important in the choice of network platform, to choose those authoritative, and on-site evaluation of the application of mobile Internet media. When your product is promoted to attract public attention, the developer should have a public relations person to promote the corporate image. Publish soft articles through Sina Technology, Tencent Technology, Donews and other platforms to improve users' reputation and increase publicity.