How to make good use of WeChat skillfully

Wechat, as one of the most important tools for people to communicate, is getting more and more used! Therefore, communicating with normal customers or potential customers on WeChat, whether it is ordinary chatting, introducing products or negotiating transactions, is a good marketing method! How to market WeChat to maintain and maintain new and old customers?

First of all, clarify the purpose of WeChat to follow up with customers.

1. Provide services to customers and answer questions through WeChat.

2. Let customers remember us through WeChat.

3. Let customers trust because of our follow-up.

Second, how to follow up customers with WeChat

1. Make full use of every opportunity to communicate with customers.

At present, we often use telephone, WeChat, SMS and face-to-face communication channels to communicate with customers. Each channel has its own advantages, such as face-to-face communication is the best, telephone communication is the most convenient, and the communication effect between WeChat and SMS is slightly worse. However, when customers leave the store and the phone is inconvenient to answer, the effect of WeChat needs to be fully tapped.

2. WeChat will win by quantity.

In the process of purchasing products, many brands of shopping guides will give customers SMS and WeChat. How to make customers remember you?

3. Wechat wins with emotion in the follow-up

Many times, when we establish a certain trust with our customers, we can be less official and integrate into our emotions, give full play to our personal influence and trust in our customers' hearts, and let customers choose our products and brands "for us".