How does Mid-Autumn Festival Hotel send a circle of friends?

1. When the wind blows, I miss you! When the moon is full, I am thinking of you! Happy Mid-Autumn Festival, remember to keep in touch.

A ray of love is like a red bean. At the full moon, I will ask Yutu to send me a special moon cake! Happy Mid-Autumn Festival!

15, the moon is round and round. I watch the moon with my dog. Puppy, puppy, don't be distracted. Look at the phone in fake mode.

4. The bald guy with the bright moon in front of the window is suspected to be an underground dental implant guy. When he looks up, he finds it is a moonlight cookie guy, bowing his head and thinking about the old man in the country. Then who are you?

Every holiday, many catering brands will "brush their sense of existence" through copywriting, some of which are distracted and some hurt their kidneys. But in summary, there are only two routines: telling stories or making psychological hints.

The Mid-Autumn Festival is coming. How should restaurants design copywriting? Let's see how online celebrities do it.

It is a commonplace topic to promote brands and improve performance through holiday marketing. All catering enterprises will always try their best to "brush the sense of existence", including promotion, video advertising and copywriting.

When it comes to copywriting for holidays or hot events, Durex is a well-deserved boss. It always enriches people's imagination through novel creative copywriting, brings fun or thinking to the public, and can cause viral spread almost every time.

In the catering industry, more and more online celebrity enterprises choose to show off their copywriting skills. I heard that they are better than Durex?

1 Tell stories and focus on products.

Take the network celebrity tea brand "Naixue Tea" as an example. In this year's Mid-Autumn Festival marketing copy, the whole copy of "Milk Snow Tea" tells a story about family reunion, and the core of this story revolves around the moon cake products launched during the Mid-Autumn Festival, and the details of the products are also shown one by one through the story description.

△ Naixue の Tea Mid-Autumn Festival Copy Poster

Hongcan convenience store

Compared with simple and direct product advertisements, this kind of product presentation with themes and stories is easier to penetrate into consumers' hearts and reduce consumers' aversion to advertisements.

At the same time, the highlight of the copy is that Naixue Tea gives its moon cake products a warm definition of expressing love in the Mid-Autumn Festival through the sentence "I want to buy you a flowing moon cake every year = I love you", which captures the young people's love for romance and gives young consumers a new scene to tell their love.

Who said that romantic Valentine's Day must hold roses to express love to the people you love the most?

2 storytelling, focusing on brand image building.

Different from the purpose of selling products, the story copy game, which focuses on brand image building, is more about exporting the tonality and concept of the brand itself, so as to achieve the purpose of letting consumers know the brand more deeply.

This year's Starbucks Mid-Autumn Festival copywriting is mainly about a couple who have been married 10 years, staying away from family chores, sitting down to eat a moon cake, have a cup of coffee and enjoy life. Of course, the place must be Starbucks.