Five major activity plans for Valentine's Day theme planning on Qixi (practical)

It is the traditional custom of Qixi to worship the seven sisters, pray, seek skillful art, sit and watch morning glory and weave stars, pray for marriage and store water on Qixi. The following is the theme planning activity plan of Qixi Valentine's Day that I brought to you, hoping to help you!

Valentine's Day Theme Planning Activity Plan for Tanabata 1

On the night of Qixi, the romantic guests * * * went to the appointment; In its heyday, fate began here. ...

Activity background: More and more young people yearn for true love, but live alone in the city. Traditional matchmaking makes them embarrassed and too materialistic. The level of online dating is hard to tell from the truth. They prefer to be single forever.

I. Purpose of the activity:

1. Culture: Let outstanding single men and women in the society show their true selves, open their hearts, gain friendship and meet true love through this activity.

2. Commercial aspects:

① Through this activity, improve the brand appeal of enterprises in the surrounding markets of the same industry;

2. Improve the brand of the enterprise and its attraction among customers;

Second, the theme of the event: Tanabata, the sky of fate, seeking your true love.

Three. Activity time: 20__—Tanabata (20__.8.9 China Valentine's Day. )

Four. Participants:

1. Enterprise employees and partners.

2. Special host.

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2, through the forum website print ads, advertising billboards, etc. Publish activity information and methods to merchants. ;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. Set up a reception desk in front of the venue, and the guests attending the event will receive the Qixi activity card at the reception desk; (Take-away Tanabata card: men's activity card: 5 yuan/Zhang, women's Tanabata card: free; The lady who comes that day can get a rose at the sign-in desk. )

5. Two chocolates will be presented by card at the lobby front desk.

Activity of intransitive verbs:

1, Looking for the Goddess in Your Heart.

Qixi Valentine's Day theme planning activity plan 2

Activity concept:

Tanabata Valentine's Day, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro. Activity Orientation: Tanabata, China's own Valentine's Day. Theme: Tanabata-China traditional Valentine's Day, romantic hand in hand.

Active object:

High quality and high income unmarried men and women.

Activity time:

Tanabata night. 18:30——20:30

Location:

Number of applicants for Yong 'an Road, Fashion Hexi District, Bund: 50 men and 50 women, *** 100.

Implementation scheme:

1: Male and female couples whose personnel require college education or above and whose salary is more than 20.003 million yuan.

2. Publicize through newspapers, posters and other media to arouse people's awareness.

3. Advertising design needs novelty and refreshing visual sense. It is suggested that through professional creativity and publicity, the serious and responsible attitude of this activity can be reflected, the trust of the company can be improved, and the difference from other similar activities can be demonstrated.

4. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The host suggested that professionals should create a relaxed and pleasant atmosphere, and at the same time actively mobilize the enthusiasm of the guests, so that they can have sufficient opportunities to show themselves and increase their attractiveness, so as to achieve the original purpose of participating in this activity.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.

7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.

8. The qualifications of all personnel in this activity are reserved for later activities.

9. After the event, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants, laying the foundation for the weekend dinner plan.

Activity content:

1: The game interactive talent show can be a story performance, singing or other talent story performance. The requirement is to interpret the modern version of ancient love stories and seek a partner. Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

2. A hundred people try to find a partner in the needle-threading competition. The requirement is that whoever wears the most needles in the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

Venue layout: Considering the venue environment of the Bund fashion itself, we don't make too many tidbits, just make a simple decoration with ribbons, paper cranes, flowers and candles on the spot, and use lighting to create the effect.

Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane: Make two garlands under the flower ball and hang paper cranes.

Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.

Flowers: place lilies and orchids in a prominent position on the website. Candle: put a candle on each table. Set off a romantic atmosphere.

The number plates of the equipment needed for the activity are designed as hearts, televisions, DVDVCD, microphones, stereos, special love songs, recent pop music, wires, lights, origami, candles, hosts, staff and needles. For safety reasons, it's best to customize the one without needle tail, which is bigger and thicker. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough. Commemorative activities should be publicized and published in newspapers. The specific media can be daily news or holidays 100.

The publicity time is about one week.

The slogan Tanabata is China's own Valentine's Day. Commemorate forgotten memories with actions.

Tanabata Valentine's Day theme planning activity plan 3

Taking "Beautiful Valentine's Day" as the theme, to celebrate the arrival of Valentine's Day, our store launched "Beautiful Valentine's Day" activities.

First, discount promotion

On Valentine's Day, all the goods and products in our store will be 15% off, only for one day. Bring your friends to enjoy the wonderful time together!

Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, it is easiest and quickest for consumers to accept discounts as the main activity of beauty salons on Valentine's Day.

Second, card promotion.

"You are the most beautiful in my heart!" Valentine's Day theme in beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day, the man will loudly say "You are the most beautiful in my heart" to the woman and get a 1 Valentine's Day card worth 999 yuan in beauty salons.

Card-type promotion method has been tried and tested in beauty salons. Launching this kind of promotion activity on Valentine's Day not only fits the theme, drives men to pay attention to women's beauty, but also reflects the beauty salons' care for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.

Third, consumption delivery.

Spend Valentine's Day with you at _ _ Beauty Salon! As for the theme, it is stipulated that anyone who goes to the store to spend all the money in 50 yuan on Valentine's Day will be given a sweet chocolate!

This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. In addition to sending Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, anyone who registers as a member in the store for free on Valentine's Day can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).

Fourth, the Valentine's Day theme contest

With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated that as long as couples sign up for the kissing contest held by _ _ beauty salon for free on Valentine's Day, the couple who have kissed for the longest time will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)

This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers on Valentine's Day.

Verb (abbreviation of verb) integral promotion

Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also buy high-end beauty products of 1. Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.

Beauty salons launched points promotion activities during Valentine's Day, which effectively increased the total consumption of customers. You may wish to set a point limit first, and customers will be given a gift when they reach a point, which will stimulate customers' desire to spend again.

Qixi Valentine's Day Theme Planning Activity Plan 4

I. Market analysis

1 is different from "Qixi":

This is a traditional festival, but now people don't celebrate it, but businesses use it to speculate. Therefore, only "Tanabata" is the appeal, and not many people will participate.

2, clever timing _ _ before:

"Chinese Valentine's Day" is just the day before the _ _ meeting. You can use the lights of the _ _ meeting to sell and promote related goods, such as clothes, pants, clothing and other related goods.

In midsummer, seasonal goods sell well:

It's very hot in summer, and summer cool goods, summer replenishment and summer clothes sell well.

4. The business circle features of our shopping mall:

Except for _ _, they are all industrial areas, with a large foreign population, mainly young people. "Couple" is a topic that can be hyped. Clothes, trousers, clothes and so on are all easy to sell.

Second, the promotion objectives:

1, increase traffic.

2. Spread corporate image.

Third, the promotion time:

August _ _ to August _ _, * * 12 days.

Fourth, the promotion location:

7 stores in _ _, _ _, _ _, _ _, _ _, _ _, _ _, _ _ *.

Verb (abbreviation of verb) promotes the theme:

Love decides Tanabata and welcomes _ _.

You can introduce several kinds of clothes, specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers and covered with transparent glass cover, which will highlight the classic models from many clothes that make consumers picky, form a romantic and aesthetic effect under the collocation of flowers, and form an irresistible temptation to consumers.

Qixi Valentine's Day Theme Planning Activity Plan 5

1. Activity background

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the festivals that couples must pass. On the occasion of traditional festivals, this event will cooperate with the organizers to create a rich festive atmosphere and create a warm and pleasant experience of making friends for the guests participating in the event.

2. Purpose of the activity

Mainly to render the atmosphere of Tanabata, enhance the affinity of organizers, and promote the interaction and hand-in-hand of guests through activities, so as to achieve good development.

Step 3 organize

Organizer: _ _ Company

Co-organizer: _ _ Alliance

Participating unit: to be determined

Participate in the media

The coverage of Zhejiang-Guangzhou Group and Hangzhou-Guangzhou Group by TV media such as Metropolitan Express, Youth Times, newspapers and Zheshang Magazine.

5. Activity information

Activity Name: Looking for "Love" Tanabata (reference, to be determined)

Activity date: August 20, 2020

Location: _ _ Software Park

Number of participants: about 100.

6. Programme of activities

A. Preliminary preparation

Preparatory Committee: responsible for the preparation and smooth progress of the party.

Composition of the Preparatory Committee:

_ _ Alliance is mainly responsible for inviting the principal responsible person of the organizer to assist in supervision.

The organizer counts the guest information and fills in the relevant party participation form (used to make the first love experience game)

Ask the guests to prepare a favorite small gift (used to exchange gifts or give them to their favorite objects)

B. Activity overview process (time reference)

17:00 guests will be present to sign in.

17:00- 18:00 guest dining time

18:00- 18:05 The host announced the opening ceremony and introduced the guests present, participating guests and activities.

18: 05-18:10 Speech by the host guests.

18: 10-20:00 guest interaction time (guest interaction)

20:00-20: 15 The party ends.

Active highlight setting

In order to reach the climax of the success of the party, three collective links were set up:

The first experience of love (preliminary pairing on the projection according to the guest information fed back in the preparatory period, choosing party partners, playing games and various game links for the guests)

Small exchange of love (exchange and send out the favorite gifts brought by guests, the second step of choosing the favorite party object independently, and set off a small climax of the party)

Cupid of love (please blindfold all the girls who have the right object, and the boys will hold a light kiss ceremony to further determine the object of holding hands, and win the couple's candlelight dinner award (to be determined), which will set off the climax of the party)

Set up a small game area at the scene.

(China lantern riddle area, psychological game area, DIY favorite small gift area, wishing lamp area, etc. )

Set up a small game area to provide guests with a preliminary understanding and create a relaxed atmosphere. Through the combination of home party and away garden activities, arouse the enthusiasm of participants and enhance the sense of participation of guests.

Guo Xue Lantern Festival: A Lantern Festival Lantern Festival was set up in the venue, where guests can interact with solve riddles on the lanterns. The riddle is related to the theme of Qixi, and the guessed guests will get corresponding small gifts.

Psychological game area: a psychological test area is set up in the activity venue, and psychologists are arranged to do simple psychological quizzes and test analysis for the guests. At the same time, experts can communicate with guests to relieve the pressure at work.

DIY small gift area: The venue has DIY manual area, where you can make lotus lanterns and write down wishes, and you can also learn to make Chinese knots, origami, tie flowers and balloons. After completion, you can give it to your favorite object or as a souvenir.

Wishing and lighting area: There is a wishing and lighting area in the pool of the activity venue. Guests can make their own lotus lanterns and write down their wishes in the DIY manual area, and put lights in the lighting area. After nightfall, candlelight flickered by the pool, and the scene was warm and romantic.

Five (practical) related articles on Valentine's Day theme planning activities;

★ Planning scheme of Valentine's Day activities on Qixi (5 articles)

★ Five model essays on the planning scheme of Qixi activities in 2022.

★ Five formats of planning scheme for Valentine's Day activities on Qixi.

★ Select 5 pieces of 2022 Qixi theme activity plans.

★ Five Latest Valentine's Day Activities in 2022

★ Valentine's Day creative activity planning scheme daquan

★ Planning scheme of Valentine's Day marketing theme activities on Qixi (10 selected articles)

★2022 Qixi Valentine's Day Latest Creative Activity Planning Scheme

★ 2022 Qixi Valentine's Day Jewelry Store Activity Plan 5 Articles

★ The latest five marketing schemes for Valentine's Day activities on Tanabata in 2022