What is information flow advertising and how should it be delivered?

Native advertising refers to the advertising form with the same content form and function as the website or application. They are integrated into the information flow that users are browsing, which has better user experience and advertising effect.

Information flow advertising is generally divided into the following steps:

1. Choose the right media platform: Choose the right media platform, such as news website, social media, video platform, etc. according to the purpose of the advertisement, audience characteristics and budget.

2. Formulate advertising strategy: According to the product, target audience and launch platform, formulate appropriate advertising strategy, including advertising form, material, launch time and region.

3. Make high-quality advertising materials: According to the advertising strategy, make high-quality advertising materials, including titles, words, pictures and videos.

4. Setting delivery parameters: According to the requirements of advertising strategy and media platform, set the parameters of advertising delivery, including delivery time, region, delivery volume and budget.

5. Monitoring and optimization: Monitor and optimize the advertising effect, adjust the advertising strategy and advertising parameters in time, and improve the advertising effect and ROI.

Generally speaking, information flow advertising needs to pay attention to the combination of advertising and content, the quality and creativity of materials, the choice of target audience and the optimization of advertising parameters in order to achieve good advertising results.