What are the propaganda methods?

Advantages: Because it is aimed at consumers in a specific city, this method has the advantages of fast communication, clear publicity objectives, accurate consumption patterns and fast acceptance.

Disadvantages: it takes a certain amount of manpower and material resources. (Production and printing costs of DM sheets and color pages, as well as labor costs required for publicity and distribution)

2, local friends shopping QQ group, post bar, forum, well-known SNS community local circle.

Mode: guide consumption. Chat Guide To enter the website and send a soft text or version of the chat guide, you need to choose QQ groups and communities with high popularity and activity, such as Renren, Maopu, Post Bar, Xinkai and Douban.

Advantages: the target group is wide, and the resident people in the network generally have online shopping experience, but they should pay attention to guidance and soft tone to avoid looking like hard advertisements.

3. Cooperative merchants assist in publicity.

Distribute DM sheets, color pages or oral notices through the storefront or sales platform of cooperative merchants.

4. Oral communication between relatives and friends.

Through the spread of relatives and friends, it is easy to generate trust and save a certain time cost. In theory, it has the effect of spreading from one word to ten words.

5, search engine paid promotion

Pay directly to participate in the paid promotion of search engines. Using this propaganda method, the effect is timely and obvious, and the publicity is wide, facing a wide range of people.

6. Traditional media publicity

Choose some local traditional media to promote the brand of the website and improve the coverage and popularity of the brand. ?

7. offline activities?

Organize offline promotion activities, make small gifts or T-shirts, print website LOGO, and distribute them free of charge in places where the target population is concentrated.

This kind of publicity method can directly face potential customers, has real objects, can be preserved for a long time and has good publicity effect.

Extended data:

Propaganda means is the general name of the forms of exchanging and expressing opinions and ideas. Including material means and consciousness means.

Material means refers to what kind of carrier is used for publicity, whether through newspaper pages or radio and television programs, all of which are expressed by means of material carriers.

Ideological means refers to the ideological forms of expressing thoughts, such as news, photos, music, theoretical articles and sketches, including news means, theoretical means, literary means and ideological work means.

Propaganda means are different from propaganda tools, which refer to the sum of material carriers and propaganda institutions.

Publicity means and forms are not exactly the same. Publicity forms refer to specific ways of publicity activities, such as heart-to-heart, reports, speeches, slogans, blackboard newspapers, newspaper news and radio news. These are all forms of propaganda, and this is a collection of propaganda means.

The form of propaganda focuses on the samples and schools of ideology, while the means of propaganda focuses on some measures taken to achieve some goals. The former is the form of propaganda content, while the latter refers to the form of propaganda activities.

References:

Baidu encyclopedia-propaganda means