Othello's high-end lighting brand

Oselos Osairous is one of the earliest high-end lighting brands represented by European lamps, crystal lamps and bronze lamps in China, and its products are exported to Europe, America, the Middle East, Southeast Asia and other regions. With its novel and unique design and elegant and noble appearance, it is deeply loved by foreign consumers.

20 1 1 In March, 2008, Othello brand lighting officially entered Taobao Tmall, and within a short period of one year, it set a myth that it won the top spot in the sales list of high-end lighting brands in China for 12 months in a row, and the comprehensive dynamic score of the store remained above 4.8. 20 12- 12, after on-the-spot investigation by the amoy brand investigation team, was rated as an excellent amoy brand, and achieved excellent results in the sales ranking of European lamps for 12 months in a row, and the comprehensive score remained above 4.8. Othello products are designed on the basis of European lamps, with pastoral and simple European style as the main style, and the color matching is based on the overall coordination of domestic popular decoration elements and furniture collocation, and has always taken the route of high-end lighting brands. "Luxury is at your fingertips"

Othello's brand concept originated from the legendary young Trojan prince Othello, who symbolized China's high-end lighting lamps with beautiful lines and patterns. In terms of product layout, European lamps, bronze lamps and crystal lamps are the main products, with simple style and gorgeous posture, and the color matching is committed to overall coordination. Since its launch, the brand store has been taking the route of high-end lighting brand in China. Oselos is determined to bring high-end lighting in China to hundreds of millions of ordinary families, and is committed to bringing the luxury of high-end lighting in China to hundreds of millions of families.

1. Quality first

As the basis of commodities, quality is the only standard to measure the value of commodities, which is the first principle that Othello absolutely abides by and cannot be shaken.

2. Everything serves the users

The customer is God. When evaluating a brand, the customer is the only one who has the right to speak. Only by meeting the needs of customers can enterprises go further and brands have value. Therefore, it is Othello's unremitting goal to continuously produce products that can meet the needs of customers according to their needs.

3. Pay attention to the role of employees in the team.

The success of an enterprise is inseparable from the execution of employees at all levels. Every task must have a performer, a timetable and a measure of the quality of completion. Attach importance to the role of employees, encourage employees to have more open discussions, and build the team into a harmonious, stable and efficient "home". Everyone has a clear division of labor, sticks to their duties, understands each other and cooperates seamlessly. The first five years are the five years of Othello's development.

1998—2002

Oselos was founded in 1998, responding to the call of the country, and became one of the earliest enterprises in the lighting field to try to export to domestic sales. Its products are mainly exported to Europe, America, the Middle East and Southeast Asia.

The scale of the enterprise has developed rapidly, with the construction of 10000 square meters workshop and the introduction of a large number of cutting-edge talents in the industry. The design and production covers dozens of categories such as traditional European lamps, improved solder lamps, high-end crystal lamps and supporting decorative handicrafts.

The second five years are five years of brilliant harvest of Othello.

2003—2007

Insisting on paying equal attention to innovation and quality, the design works won the Best Lighting Design Award of the 2002 Idea-Tops Aite Award.

With the company's strong strength and high quality, it has sold well internationally for 8 consecutive years and become the leading brand in the high-end lighting industry.

The third five years is Othello's five years of strutting.

2008—20 12

In March 2008, Othello responded to the national call in the field of lighting and tried to export to the domestic market. Specially designed and launched brand-new European-style lamps suitable for China consumers, and passed the national 3C certification.

In March, 2009, we invested heavily in the research and development of high-end zinc alloy crystal lamps, and started the brand monopoly sales model. Through the expansion of sales channels, sales have increased significantly.

20 10. 12 was awarded the "most influential brand" in the home improvement industry of 20 10.

20 1 1.03 launched the e-commerce sales model and entered Taobao Mall strongly.

20 1 1.06 ranks among the top lamps sales in Europe in just three months, creating the myth of Tmall sales.

20 1 1.07 was selected as the original amoy brand of the industry 10 through the field investigation of Taobao brand group.

20 12.07 The first batch of people settled in the Tmall Love Bee Tide and opened the Beijing Experience Hall, where online shopping users can experience it for themselves.

On 20 12. 10, the online shopping service upgrade plan was launched in an all-round way, and PICC, China Property Insurance Company, underwrites Othello's entire lighting products, with the insurance coverage as high as10 million.

20 12. 1 1 "tmall carnival" double eleven achieved excellent results.

20 12. 12 passed the original brand certification of tmall, and the store created a fabulous original miracle in a short time.

The past fifteen years have been the accumulation and precipitation of Ossetian efforts.

20 13.03 The high-end zinc alloy crystal lamp series independently developed went on the market, which injected new vitality into the mixed crystal lamp market.

In the future, Othello will return to China from the Champs Elysé es in Europe, insisting on building the most cost-effective high-end lighting lamps belonging to China people, bringing the classic and luxurious aristocratic home atmosphere into the homes of hundreds of millions of ordinary people, and enjoying the ultimate luxury experience at home. Dedication: loyalty to the enterprise+dedication to work = dedication.

Innovation: business innovation+management innovation

Positive: We always keep a positive attitude in the face of challenges, difficulties and setbacks.

Study: study hard, improve constantly, and keep the knowledge structure updated and keep pace with the times.

Openness: In the face of doubts, changes and shortcomings, we must keep an open mind.

Family culture: Ousai is a big family, we are a young team, and mutual assistance, friendship and simplicity are our main themes;

Culture: the market environment of not advancing or retreating requires us to go up, up, up!

Good culture: In our work, we respect each other, understand each other and support each other, without suspicion, jealousy, gossiping and factional struggle.

Customer first: We follow the competition rules of customer orientation and business orientation. European lamp series products.

Gold powder family series: Othello's main series, bright gold and luxury, exquisite and elegant, high-end life new experience.

Windsor Castle Series: mysterious and low-key, unobtrusive, showing the style of European castle.

Amber family series: amber's tenderness and flamboyant wrought iron, stylish personality.

Elizabeth Series: Showing the elegance, nobility and charm of Elizabeth Taylor and other women.

Replica time series: luxury under historical accumulation, eternal classics

Roman holiday series: exudes orthodox aristocratic temperament, noble and luxurious without losing dignity.

Solder lamp series products are elegant and elegant, showing the charm of the twilight era.

Crystal lamp series products

Heavy gold texture, zinc alloy perfectly deduces the inherent brilliant luxury advantage: focusing on lighting for more than ten years.

Othello, as a professional manufacturer of lighting accessories, has been focusing on lighting for more than ten years since 200 1, and has its own unique understanding of the lighting market, domestic consumer preferences and standardized production.

Advantage 2: Excellent team.

Every member of Othello is carefully selected and needs good quality, good technology, team consciousness and stable mentality.

After joining the team, we should undergo professional training to promote the running-in of new and old employees, accelerate the integration into the new environment, familiarize ourselves with the company culture, encourage everyone to share their strengths with you, and hope to keep an open mind and maintain the passion of the team.

Advantage 3: Quality assurance

When Othello entered Taobao, he first proposed that the products sold on Taobao were of the same quality as those of the lamp shop, and the lowest price was guaranteed under the same quality.

Advantage 4: Professional design team.

Othello has its own design team, always paying attention to market demand, bringing forth new ideas and constantly improving each series to meet customers' needs for the whole set of products. The operation team will count the monthly sales situation, eliminate the unpopular series according to the data, increase the series needed by customers, keep the frequency of new products, and meet the needs of most customers as much as possible.