How to use Taobao customers to create popular products without disrupting crowd tags!

I believe that many people love and hate Taobao: What I love is that Taobao’s traffic is relatively large, and it charges according to the transaction, and it can control losses well. , many popular items were created with the help of Taobao customers.

What we are going to share with you today is how to use Taoke to create popular items without disrupting the crowd’s labels, so that you can control Taoke’s skills and leverage your strengths and avoid weaknesses. Take advantage of its advantages and avoid its shortcomings.

First of all, let’s answer the question that everyone is most concerned about, which is whether the traffic of Taobao customers will affect the traffic of our store.

My definite answer to you is: If the operation method is unreasonable and you simply use high commissions and high coupons to operate, you will definitely be affected, because you bring There is definitely a mismatch between the crowd and store personnel. If you introduce a crowd that does not match the store and products for a long time, it will naturally disrupt your crowd. Just like the article I wrote before, the seller finally had good natural search traffic. It didn't really happen. In fact, a big reason may be that his unreasonable operation affected the crowd. But if you operate it properly, it will not affect your crowd tags, but can help paid promotion methods such as through trains and diamond exhibitions. Play a positive role in the overall store population.

So, what is a reasonable operating method and how to make it play a positive role?

The first step is to quickly hit the market with low prices and high commissions.

When looking for Taoke to help you promote, you still need to do some basic sales and evaluation first. The purpose is also to achieve a higher conversion rate when promoting Taoke. Don’t ask me how to do these three things. If you can't do these five basic sales and reviews, you will be even more unable to do the following operations, so you can close the article and go to sleep.

After completing the basic sales, start looking for Taoke to arrange promotion. Many people may ask where to find Taoke. In this case, you may have never played Taoke before and have not accumulated any experience. , let alone communicate with relevant people. In fact, as long as you accumulate, you can basically accumulate a lot of Taoke. Taoke is also a group. As long as you pay attention, it is really easy to find them, even if you go You can find a lot of them in QQ group search, WeChat group, Alibaba v tasks, etc. You even often encounter people sending you advertising text messages saying that you can get coupons if you join a certain group.

As you accumulate more, you will definitely have it. For example, some time ago, in our book club group, someone shared some Taoke resources. In this case, other people in the group It can also be used. For example, if you go to the backend, you will find that sometimes someone will promote your popular items for you. You can also find a way to get this Taoke and add him as a friend. In short, not having Taoke resources is your own problem. As long as you are careful, it is very simple to obtain this resource.

Of course, what many people may be confused about is whether the big-name Taoke will recommend it to you. They basically promote popular items. In fact, for Taoke, their purpose is to make money. , the purpose of increasing sales volume is to earn more commissions, because their conversion rate is high. Therefore, when promoting the first batch, in order to let people help you promote, you must achieve high commissions and low prices. , The high commission is to impress Taoke, and the low price is also to tell Taoke that the conversion rate will be high and he will be profitable. However, there are skills in operating in the first stage. It cannot simply be a simple high commission and low price, because we must consider the overall situation when doing things, otherwise you will easily commit suicide.

The first thing to do is to control the loss. To put it simply, try not to lose money or lose less. At least the loss must be within your control. Of course, if you lose tens of thousands of yuan, you can It’s no problem if it brings you thousands of sales. After all, if you divide it evenly, you will only lose a few yuan per order. Compared with the through train, this is not a loss.

The second is to be fast, ruthless and accurate. Fast means to enter quickly and collect quickly. Especially if you already have these Taoke resources, you can quickly start Taoke promotion after you have just released a new product and completed the basic sales and evaluation.

At the same time, because we have high commissions and low prices, we have to charge quickly. You have to negotiate with Taoke. The low-price activity lasts only three days. Then you can continue to have high commissions, but not low. The price is high, which also creates a sense of urgency, which is also helpful for the conversion rate. At the same time, the purpose of doing this is to correct the crowd label later. It will be very difficult if you use Taoke's low-price promotion for a long time.

To be ruthless and precise means to be strong and achieve sales of more than 1,000 in an instant. Therefore, it also requires the resources of your Taoke. If you only have a dozen or so small Taoke, they are the largest They can only sell dozens of pieces for you. In this case, you can’t operate at a loss, and you can’t sell at low prices, because it’s difficult to use them to operate it for you. So what you have to do is to have sales of more than 1,000 in three days. (Different categories have different requirements, don’t misinterpret it as this reference standard for each category). As long as you have a few Taobao customers with good strength, for many Taobao customers, as long as your unit price is not very high. , and the price is low and it can basically be done quickly. Three days is enough.

End the Taoke activity within three days. After the end, the price must return to the original price, and the coupons cannot be continued.

In about three days, I will start calling the buyers back to ask them to confirm the receipt evaluation. This is very important. There are many low-price Taobao consumers whose quality and quality are a bit low, and they will either not give Either you give you a good review, or they give you a bad review. I have seen a loss-making campaign that can kill a store and make you want to die. Therefore, it is recommended to divide the discount into two steps, for example, If you have a discount of 40 yuan, then you can only give a 30 yuan discount when taking the photo, and the other 10 yuan will be given after evaluation and confirmation of receipt.

Don’t talk to me about Taobao rules that don’t provide cashback for good reviews. You have thousands of ways to solve these methods. The advantage of leaving ten yuan is for good reviews, because for this group of Taobao customers, Said, generally they will be willing to give you an evaluation to get this ten yuan discount, let alone ten yuan, there are many people who come to claim the two yuan or three yuan discount.

Generally, the express delivery will arrive in about three days. Asking customer service to call is also to start the evaluation and sales operation earlier, which is very important for our second step.

The second step is to start cooperating with the through train to promote the corrective crowd label.

After passing the first step, your crowd is definitely not the crowd that matches your real product and the store. It must be a low-price crowd. From a certain perspective, your crowd tags must be disrupted at this time, but don’t worry, because crowd tags actually have two concepts, one is the store’s crowd tag, and the other is the product buyer behavior tag.

The store crowd label is Taobao’s label for your store. In fact, Taobao labels this label based on the 90-day transaction record. In other words, it will not be judged immediately just because of your event. Label changed. As long as you don't introduce this kind of people for a long time, it doesn't matter much. This is one of the reasons why I ask that your event end within three days.

The buyer behavior label is a label that changes quickly. It changes based on changes in the buyer’s behavioral habits. For example, if you have been buying at low prices recently, he may mark you. You become a low-price crowd, but after a while you are a high-price crowd again, and he will mark you as a high-price crowd. This change is very fast. Because of this rapid change, there is room for us to operate. Then Just make good use of the through train tool.

The great thing about this tool is that it can control the crowd very well, and it can quickly bring traffic and promote transactions, because the buyer behavior labels change quickly, and the activities will alert you in the first few days. The label is messed up, but then using the through train can quickly bring traffic and sales, which will quickly correct the crowd label.

In the first step, the reason why I ask you to call back in about three days is actually for the express purpose, because having more than a thousand sales will eliminate some of the buyer's doubts and promote the desire to buy, but if Without good reviews, many consumers will still hesitate. At this time, we cannot let buyers hesitate for too long. We have to correct the crowd and make them impatient. The longer they hesitate, the more troublesome it will be for us.

But if you leave ten yuan for buyers to give reviews, they will generally write good reviews for you, and you also know who has given you good reviews, so you can release the reviews of these people. Now, the sales volume is relatively high and the reviews are relatively good. Can't we still do through-train? If it still can’t be sold, there is probably something wrong with your product, and you won’t be able to make it work until these problems are solved.

High sales and good reviews are beneficial to the through train’s click-through rate and conversion rate. With these two foundations, the through train operation is not difficult. You have to be willing to spend more money in the early stage. Money, because our time to straighten the crowd really requires speed. The faster you operate, the easier it is to straighten. There are also skills when driving. You must drive accurately, because our biggest goal at this time is to straighten the crowd, so the driving keywords must be selected accurately. , don’t ask for too much, about ten keywords are enough. Both click-through rate and conversion rate need to be accurate, and you can make full use of the crowd premium function.

As long as this continues for a period of time and steadily brings through traffic and sales, basically you don’t need to worry about the problem of confusing crowd tags in about a week.

The third step is to rectify the crowd and start seeking cooperation from Taobao homepage experts.

Taoke can not only help us quickly increase sales, it can also make us money, and because after you do Taoke activities, the background data can also attract other Taoke, which is normal Taoke will not mess up our crowd tags. The reason why crowd tags are easily messed up is because those Taoke introduced Taoke with off-site traffic. What if yours is with on-site traffic? For example, the traffic of Tao Taobao homepage apps such as Expert’s Good Products, Questions and Answers, etc. The traffic in these places is actually very accurate and will not mess up the crowd tags for you.

There are many positions on the homepage of Taobao Mobile for experts, what are the good products, like shopping, asking everyone, picture and text numbers, etc., so we can find them to cooperate. Of course, if you don’t have any It may be difficult to accumulate Taoke in this area. In the past, Alibaba V Task could find many good homepage experts, but now I always feel that the quality of Alibaba V Task experts is getting worse and worse, and the pitfalls are getting worse. There are many, so I can only rely on your accumulation slowly. I don’t make any recommendations here.

This step must be done after righting the crowd, because the experts on Taobao’s homepage are actually recommended by Taobao based on the behavior tags of buyers of your baby. If you have not promoted before righting, even though it is Home page traffic within the site, but Taobao may allocate inaccurate groups of people to you.

Therefore, when you adjust the crowd tags and then operate Taobao, you will be matched with accurate crowds. This is also something that needs attention.

Of course, the last sentence is the same. The premise before operation is based on your product and taking pictures. If your product is not good and your taking pictures are not good, even if the skills you use are awesome. You are useless, so you will find that those who do Taobao will eventually come back to products and taking pictures. Any of our technologies are the icing on the cake.