Business plan of teahouse

Tea culture is the spiritual comfort left by our ancestors, and our new generation should carry it forward. How to write the business plan of the teahouse? The following is the business plan about teahouse that I compiled for you for your reference. Welcome to read it!

Business plan about teahouse 1

A teahouse summary:

China is a big tea country. Arrange the teahouse in the downtown area, so that there is a comfortable and elegant atmosphere between the bustling cities, and the atmosphere almost naturally tends to be leisure, elegant, open-minded and second, business guide.

The essence of drinking tea is comfort and elegance, and the atmosphere of the teahouse almost naturally tends to be casual, elegant and open-minded, so the teahouse must be a delicate and elegant place. Such a place is very suitable for leisure and entertainment. Moreover, these places have higher requirements for tea grades. Attention should be paid to brands and types of famous teas, and tea sets related to tea should be matched with books, such as purple sand, porcelain and glass tea sets.

Three. Tea house business description:

For everyone to be equal, the atmosphere in my teahouse must be comfortable. The crowd ranged from the big boss of the company to the students. From youth to old age. My teahouse can be a place to study reading, or a place for business conversation in shopping malls. In order to avoid being disturbed by others, I will increase the number of boxes, and the atmosphere of each box must be elegant and comfortable. Fourth, the quality of shop assistants.

1, attractive appearance: neat clothes, timely style, elegant appearance, simple and frank expression.

2. Those who have in-depth research on tea tasting will give priority to serving some people with high tea tasting level. Fifth, target positioning.

1. In the face of competition, I must carry forward the advantages of our company and regularly send employees to good teahouses in various countries to learn experience. The employees of our company must live in harmony and take serving customers as the purpose. Scientific management and chain management.

In order to establish a good reputation of our company, I decided to spend some money on advertising, such as street signs, and I also decided to set up my little bee team. It is to hold high-level activities on holidays, contact some high-level companies and give them some coupons to improve the reputation of our teahouse. To further provide customers for our teahouse.

2、? Plan of the original teahouse commercial project

Project name? Once upon a time, the teahouse business plan

Team name? Qian Cong Tea House Creative Group

Affiliated university xxx

Team introduction

The team members are all international trade and decoration majors, and they have the same interests and hit it off. In the process of cooperation, give full play to everyone's professional expertise and show their abilities in marketing, financial planning and indoor 3D renderings.

The second business plan of Teahouse

Wuxi tea industry background

With the rapid development of economy and the improvement of people's living standards, more and more people begin to pay attention to the quality of life and pursue high-quality life and health preservation. As a special beverage in China, tea has a long history and rich nutritional value, and tea beverage has been accepted by more and more people.

Since 2008, Wuxi local oolong tea has been produced in batches, and the scale of tea gardens has been expanding. Wuxi Municipal Government strongly supports the development of tea industry, and Xishan District of Wuxi insists on developing modern and efficient agriculture integrating production, ecology, leisure, tourism and culture to build a complete tea culture industry chain. So we think it is feasible to develop tea industry.

market analysis

We plan to compete in the teahouse industry. Although the scale of this market is not large, we believe that with the further development of business, Wuxi's tea culture will be gradually excavated and valued, and the whole industry will flourish.

Market research shows that our market will mature in the next few years. During this period, it is expected that the market segments we strive for will continue to grow. The main force to change this situation is that Wuxi government attaches importance to traditional culture and protective measures are being introduced step by step. Our teahouse aims at promoting and developing tea culture and will be gradually recognized by the market.

feasibility analysis

1. The government's strong support for the tea industry and college students' entrepreneurship

People's pursuit of healthy and high-quality life has increased the demand for tea.

3. Provide leisure and decompression places for high-pressure white-collar office workers and the elderly.

4. Relying on Wuxi Tea Industry Park to reduce costs and ensure the supply of goods.

Difficult analysis

1. competitors

Teahouses are westernized, and tea gradually retreats to a secondary position. Coffee, drinks and various dishes have become the main business items of the teahouse. As a result, there are fewer and fewer pure teahouses and it is difficult to meet the needs of many tea customers.

Teahouses are not places to show taste. We should pay attention to people's psychological feelings. We don't think teahouses can be chained. If the culture or management of teahouses is programmed according to the fast food method, such teahouses will definitely die out.

Wuxi teahouse has no special features in eating and drinking, but the operators are not so careful in architecture and spatial layout. Almost every teahouse has carved copper railings, tea sets are basically the same, and some even have similar stools. The wind of plagiarism is serious. On the other hand, it also shows that the operator has not carefully considered how to make the teahouse the ultimate quality.

Although teahouses have gradually formed and flourished with the development of commerce, it is also a good thing to bring the characteristics of other regions, but it has not been integrated with local culture. Although many operators have realized this problem, they can only let the status quo continue because they are on the right track and are afraid that changes will affect their business.

2. Market recognition

How to get the recognition of consumers, recover the investment cost as soon as possible and get profits is the main problem our team faces. Because the main business of local oolong tea has low cost and low profit, how to sell more at low profit is an urgent problem to be solved. The measures we have taken are to increase publicity and cooperate with the media, newspapers and mobile TV to improve the visibility of teahouses. In addition, we also invited local celebrities to cut the ribbon for the opening ceremony, which caused a certain momentum.

Then there is the attraction brought by the special service of the teahouse. The products and services of our teahouse attract consumers with their uniqueness. In addition, we adopt the membership introduction mode. If our members can attract more consumers, then we will provide preferential activities for members accordingly and introduce customers in a development-driven way. Appropriate participation in community feedback activities, vigorously support the development of public welfare undertakings, enhance corporate brand image, and enhance citizen recognition.

Company operation

1, investment cost

The estimated expenditure on site selection, lease, store decoration, equipment purchase, personnel employment training and advertising expenses in the early stage is 500,000 yuan. The upfront funds are shared by several people. In view of the support and assistance policies of the state and schools for college students' self-employment, we apply for a business loan.

2. Shop location

The reason why we choose no. Xxx Lihu Avenue in Binhu District is the transfer of Wuxi administrative center in the future, which will definitely promote the commercial development of the new center, namely Binhu District. The prosperity of business will bring huge consumers, and the Qingming Rain Tea House with elegant, relaxed and quiet environment will certainly attract a large number of customers.

Teahouse special

Refreshments: local oolong tea is the main product, supplemented by other tea products and various special cakes, to create special refreshments in line with Jiangnan flavor.

Environment: Our store adopts antique Tang-style decoration and service, and strives to create a quiet and peaceful tea tasting atmosphere, which truly conforms to the business philosophy of our teahouse and becomes a good place for leisure and health preservation recognized by consumers.

Consumer articles: here, consumers can not only enjoy a quiet atmosphere and taste fragrant teas, but also choose tea sets and teas in the exhibition hall according to their own preferences. This teahouse directly cooperates with Wuxi Zisha famous factory to ensure the technological quality of tea sets. In addition, we will also cooperate with tea gardens to ensure the supply of tea and form a complete process of buying, using and selling.

market strategy

pricing strategy

1. Reasonable pricing: In combination with the market, adopt a multi-variety and multi-price pricing strategy to position the price at the middle and low levels.

2. Quantity discount: cumulative consumption of 588 yuan, giving a 10% discount membership card, cumulative consumption of 1588 yuan, giving a 20% discount VIP card.

3. Gift vouchers: one-time consumption in 88 yuan will be given 10 yuan vouchers. Attract more consumers to come again.

4. mantissa pricing: We use mantissa to price all products. For example, a pot of low-grade oolong tea costs 58.8 yuan.

promotion policy

Wuxi Daily, Yangzi Evening News, Qi Hui. Com and Wuxi Forum were invited to attend the opening ceremony, trying to expand publicity and improve the visibility of the teahouse. On holidays, the top 50 customers get a 30% discount, and other customers send small packages of tea.

When spending money in 88 yuan, give a souvenir collection card to listen to the rain. Among them, 10 can be changed to the corresponding products in the store. Cooperate with government departments and Wuxi Tea Culture Center to popularize the tea culture knowledge of Wuxi citizens. Cooperate with the association of the elderly as a place for its related activities. Sign a long-term contract with the tour group to lead its tour group to spend, and give the group a one-time discount of 8.8%.

Company operation

1, investment cost

The estimated expenditure on site selection, lease, store decoration, equipment purchase, personnel employment training and advertising expenses in the early stage is 500,000 yuan. The upfront funds are shared by several people. In view of the support and assistance policies of the state and schools for college students' self-employment, we apply for a business loan.

2. Shop location

The reason why we choose no. Xxx Lihu Avenue in Binhu District is the transfer of Wuxi administrative center in the future, which will definitely promote the commercial development of the new center, namely Binhu District. The prosperity of business will bring huge consumers, and the Qingming Rain Tea House with elegant, relaxed and quiet environment will certainly attract a large number of customers.

Chapter 3 on the business plan of teahouse

Project introduction

1. 1 the purpose of this plan

Provide sufficient information for those who are interested in investing in capital projects.

Provide basic data and guidelines for the future business activities of this plan.

1.2 company introduction

The company integrates high-grade professional tea culture, and? Inheriting Millennium culture and promoting ethnic tea? To pursue and carry forward the spirit of tea ceremony for the idea? Health, beauty, harmony and respect? For the purpose, we are committed to building a first-class tea culture enterprise, so that you can experience the traditional tea culture atmosphere in a beautiful and exquisite environment and find a quiet harbor in the fast-paced urban life. We will wholeheartedly provide you with VIP service.

1.3 industry background

With the rapid development of today's world, people's living standards have gradually improved, and the quality of life has also been greatly improved. At the same time, these have also caused the accelerated pace of life, increasing pressure and becoming more and more lonely and indifferent. It is difficult for us to find a pure land to put our tired hearts. However, when more and more problems are gradually increasing, the demand is also increasing, which provides more and more opportunities.

We are all customer-centered, we insist on adhering to our Chinese civilization, integrating and carrying forward traditional culture, and at the same time providing customers with a place where they can speak freely, where you can meet like-minded friends; Here, you can communicate with more people and get rid of loneliness; Here, you can listen to music alone, immerse yourself in the slow rhythm of music and relax your nerves and body and mind; Here, you can enjoy the warmth of your family with your family in a musical atmosphere, let the so-called generation gap disappear around us, and create a warm and harmonious family atmosphere; Here, you can also have tea and chat with friends and make friends. Here, you can also find a comfortable and happy negotiation and trading place for you and your customers, and succeed in such a peaceful and quiet environment without disputes and noise. Here, we offer you a series of conveniences? Music equipment, chess, go? In your spare time, you can find music friends or chess friends to make life full of interest and make city life no longer monotonous and lonely. Our teahouse came into being under such a historical situation.

1.4 Marketing

The market consists of all potential customers who have specific needs or desires and are willing and possible to participate in the exchange to meet their needs and desires. Our market segmentation is aimed at those consumers who yearn for quietness and suitability, taking the tea market as the guide, and providing customers with a leisure place in the bustling city.

1.5 enterprise management

In the early stage of the company's development, in the early stage of simple structure, small scale and relatively stable technology, this not only maintained the advantage of centralized and unified operation of linear systems. The internal production process of the company includes the positioning of the company's basic framework and operation mode, and the product supply process is to establish direct sales channels, open up export channels and establish marketing networks to implement the plan.

1.6 conclusion

The teahouse of our company promotes culture by leisure, which will have great development prospects. If enough investment can be obtained, this project will bring rich returns to investors.

management plan

First, positioning

As the carrier of Taoist culture, Mingyatang Tea Room provides a painting and calligraphy room for guzheng.

Tea products and tea performances serve high-end consumer groups who are keen on tea culture and have cultural taste.

Second, the business model

1, product mix

Teahouse product portfolio includes: brand elements such as tea set products and service equipment, tea culture, service catering, performing arts and music;

Tea: mainly choose high-quality historical brands such as Dahongpao, Tieguanyin, Xinyang Maojian Tea, Qimen Black Tea, West Lake Longjing and Yunnan Pu 'er;

Products can be sourced by establishing a long-term supply mechanism with manufacturers, can be obtained in maliandao, and can also be obtained by establishing strategic cooperation with local manufacturers.

Types of utensils: Ru Ci and other ancient natural celadon are selected as tea sets.

Service equipment: such as tablecloths, clips, cup holders, etc. All of them are branded with the brand words of Mingyatang Teahouse.

Tea culture: The waiters in Fang Xin Teahouse not only serve tea customers, but also have their own tea specialties, as well as the connotation of tea performance and tea culture. Ordinary tea artists provide tea and tea culture services, and later they can receive external tea performances to increase their income structure.

2. Price mix

Compared with other teahouses, the price of teahouse products should be positioned at a high price, especially the price of gift tea. Teahouses can cooperate with regular suppliers to operate tea ceremonies.

The price of the commodity area can be determined according to the actual passenger flow.

3. Promotion mix

Teahouse management needs the help of industry associations and media forces to improve the popularity and atmosphere of teahouses by holding tea culture salons on a regular basis.

4. Channel mix

Sources of supply: the top ten famous tea producing areas in China and the storefront channels in Changchun, the relevant resources of the factory in Changchun office and the cost advantage resources of high-quality manufacturers.

Marketing channels: teahouse member management mechanism and public relations activities, entrepreneur theme activities, and network resources.

Third, competitive strategy.

Compared with the famous big cities such as Laoshe Teahouse, Five Blessingg Tea Art, Yiqingquan, Wentian Pavilion, Gengxiang Teahouse and Wuyutai Teahouse, Jingyi Teahouse is a rising star. Its teahouse features with the cultural connotation of A Dream of Red Mansions stand tall in the clubhouse. Only by fully tapping its cultural taste advantages and making full use of its cultural heritage, can it be inexpensive in product supply, and it can have absolute advantages.

Fourth, the management mode.

1, website management

The purpose of on-site management is to create a good environment suitable for the management of Jingyi Teahouse: space layout, lighting and background music.

The biggest waste of the teahouse is the waste of the vacancy rate of the venue, so we can effectively use every corner and realize the feeling of marketing tea culture everywhere through product layout and product structure.

2. Staff management

Staff's time management, staff's career growth and performance management are the core issues in teahouse management. Through the member management mechanism and the form that each waiter has his own customer management file, employees are stimulated to make good use of their time. Design the concept of tea experts for every tea worker, so that every tea worker can learn professional knowledge and improve and grow his career. The incentive mechanism linked with performance and benefit can create benefits for them.

3. Service management

Service management is to reflect the beauty of people (including beauty of appearance, charm, language and soul) in welcoming guests, guests, tea service, tea service, supporting services, settlement service, complaint handling and seeing off guests required by tea ceremony.

4. Customer management

Establish customer files, do a good job of customer contact and off-store service.

The most important customer company documents; Secondly, it is managed by department managers and tea employees step by step.

Teahouse management also includes: purchase management, storage management and financial management.

Verb (abbreviation of verb) development strategy

1, shaping personality

Interpretation of Mingyatang Tea Culture Personality Business Card

2. Multiple grafting

Kunqu opera, catering, music, calligraphy and painting, ancient books and other multicultural grafting.

Step 3 grab the long tail

Internet popularity plus offline tea culture experience center.

Step 4 activate tradition

Combine fashion with traditional tea culture to attract new vitality.