What are the drainage schemes for membership cards?

Personally, there are five ways to implement the membership card drainage scheme:

For businesses that make membership cards (take the catering industry as an example), there is such a situation that some members are in a zombie state. There can be five super-drainage techniques here, all of which are aimed at membership cards. Through these methods, old members can be activated and new members can be attracted to increase the traffic to the store.

You can send a short message to the customer like this:

So-and-so distinguished member, but you haven't come back for 82 days (the number of days here is based on the actual number of days of the guest, and the name of the merchant needs to be added, and the address can be added if necessary). It really hurts me to see this. Maybe our service didn't satisfy you in the past. On this day, I just want to send you a message. Let you come back and finish the rest of the * * yuan service for you. Even if you don't become our person after this, at this last time, we will do it with our heart and save this wonderful thing for the last time. I look forward to your reply.

1 coup of membership privilege

Every month, there are members' benefits and special dishes (or exclusive services and commodities). In this way, old members can be recalled by mass SMS, and new customers brought by old customers can apply for membership cards.

2. The coup of the privilege of members at the end of the year

The end of each year is the peak consumption period of the catering industry (other industries analyze their own situation). You can choose to spend money to send calendars, so that the brand can appear in customers' homes and occupy the eyes of relatives, friends and their children. Play an advertising role, and the cost is not big.

3 points can be a coup for membership cards

every time a member comes to the store to spend money, he can save points, and every dollar spent corresponds to one point. Members can also get points when they pull people, and each person gets 2 points. Through this guide, the customer's membership points will increase unconsciously, and then at an appropriate time, you can tell that the customer's points can be used as money. The implicit condition of this is of course the need to replenish the money, that is, the points are discounted or exchanged for small dishes (or services and products).

4 coup to guide old customers to renew their fees and recharge

When the balance of a customer's membership card is lower than that of 1 yuan, it is necessary to guide members to recharge at this time. The simplest and most effective method of violence is to immediately inform the member that as long as the money is recharged immediately, the remaining money can be doubled for use in the card, which means that the balance of the membership card is 8 yuan, and if the customer recharges it immediately, it will be given away to 8 yuan.

5 coup to guide old customers to become partners

For those old customers in the store who charge a lot, you can tell them to charge thousands more, and then they can get n% dividend every year and write on the shareholder wall.

through these super-drainage techniques, the number of customers coming to the store can be increased, and the stickiness with members can be increased, so that the profits can be sustained.