Planning scheme of the company's tenth anniversary celebration

Planning scheme of the company's tenth anniversary celebration

In order to ensure the smooth and successful progress of things or work, it is essential to make plans in advance, which belongs to one of the planning tools. So how should we make a plan properly? The following is the planning scheme of the company's tenth anniversary celebration, which I compiled, hoping to help you.

I. Activity background:

1. icon floor is the first brand in home building materials industry. Icon single solid wood floor landed in Deqing, and icon floor was in Deqing for ten years.

2. There is no doubt about the product of icon in consumers' minds, but the positioning of icon in consumers' minds is still limited to reinforced floors. We need an activity to tell consumers and competitors that icon is as healthy and environmentally friendly as new solid wood flooring and laminate flooring.

Second, the theme of the event:

On June 25th, the 10th anniversary of the icon floor Deqing Store was gratefully given back.

Three. Activities:

6.9% discount for laminate flooring.

The product provided by the group is BR89 yuan/piece.

Pk7 series: 128 yuan /O only one day.

New solid wood floor 7.9 fold.

There are more products waiting for you on the day of the event.

Fourth, the activity time:

June 25(th)

Verb (short for verb) Location:

Power dekor Deqing flagship shop

Sales generated by the activity:

Reinforcement: 1000 m3 Solid wood: 20xx m3

Sixth, external publicity:

Banner: The 10th Anniversary of Icon Floor Deqing Store June 25th Thanksgiving Feedback Budget:

Online advertising: 3,000 yuan

Community advertising and outdoor advertising: 1 ten thousand yuan

DM bills, doorknobs, etc. : 4000 yuan

Jiabao: 3,000 yuan

Seven. Pre-activity operation:

Classify the installed customer information: a: classify the installed solid wood in table form according to address, area, floor type and decoration time (year) contact information. B: Strengthen the classification by address, area, floor type, decoration time (year) and contact information of decoration area.

Eight, service development:

Solid wood floor door-to-door service, free essential oil for customers, small training on maintenance knowledge, and establishment of customer information feedback form.

2. Do maintenance inspection and maintenance knowledge training for customers who strengthen the floor.

3. For customers who are not installed, do a good job of on-site inspection before installation.

4. At the same time, in the case of knowing that it can bring new customers, issue coupons for icon floors to customers who have served with the company, and explain the role of buying floors with coupons to enjoy preferential treatment in 200 yuan on the day of the event.

Nine. Ways and purposes of development:

Prepare the items needed for service, put up icon signs, make an appointment for floor maintenance by telephone in advance, and pave the way for sweeping the building. (convenient for entering and leaving the community in the future)

Community information collection:

1. Block the urban area, group the salesmen and assign them to each group by region. The team leader is responsible for entering various points by relying on the icon gold medal service. Collect 8 8- 10-0 valid information every day and hand it over to the person in charge of telephone tracing in the store for telephone tracing. At the same time, a personal information collection form is also established for each salesman.

2. In the process of information collection, dealers can check the activities from time to time.

3. The telephone service personnel will classify the tracking situation and feed back the information to the salesman for later arrangement.

4. Morning meetings and evening parties. Morning meetings should encourage a day's time, and there should be various ways. The evening party should make a summary of the day, especially the employees' mental state at this time should be discovered and adjusted in time.

Advertising for peripheral activities:

1, a newspaper hard and wide b soft text: content 1, icon floor gold medal service, content 2, activity content. Sheng Xiang Solid Wood Flooring Listed News

2, DM single page: The front is the activity content: the tenth anniversary celebration of the icon floor Deqing store, the release of featured products, and the gold medal service of the icon floor.

3, community advertising: way 1: put an inkjet advertisement in a conspicuous position in the community, the content is: the new level of icon solid wood witnessed all this on June 25! Change the content one week before the event, including the price of special goods. Method 2: Icon the floor to enter the community: put a sun umbrella or a pavilion at the door of the conditional community to directly promote brands and activities in the community and make an appointment in advance.

Pre-order statement:

Telephone communication reference:

Hello, Mr. XX, Ms. XX!

I'm sorry to bother you, I'm the first brand in the wood flooring industry, icon floor XX… Have you started decorating the house? (Answer according to the actual situation) It's like this', the 10th anniversary celebration of the icon floor Deqing store, June 25th, I

The children will hold a grand celebration. Thanks to the support of the group, the profit margin is the largest in recent years, and the gifts are also the richest, and the opportunities are rare. I hope you can take the time to come to our store to learn about it (if you have time, you'd better take the time to come and learn about it tomorrow).

Because the sooner you come to see the sample, you can enjoy the high cash presented by the icon and help you stop the drought.

Finally, if you come to the store to sign the bill, you will have the opportunity to participate in our golden egg smashing activities. In short, this activity is the most favorable price and the most expensive gift for our XX (local) icon floor since 15. Come on.

Waiting for your visit!

Issue active short messages to customer information.

1) business card short message (mainly sent after communicating with customer information telephone)

SMS reference:

Icon solid wood floor, new realm, new height. On June 25th, Yiwu Icon 12 anniversary celebration invited you to attend. Call xx.

2) Pre-heating and notification SMS (sent on 10- 15 days before the event) SMS reference:

Warmly celebrate the shocking landing of icon solid wood floor in Deqing and witness the encounter of solid wood on XX day. Booking in advance is more favorable, and the booking ranking is in full swing. ...

You are cordially invited to participate in the 10th anniversary of buying a house and choosing an idol. From 59 yuan, strengthen new products, solid wood 198 yuan. Orders can also hit golden eggs, 100% won the prize, and the lowest price in history was snapped up for two days. Please refer to the icon store for details.

On XX, the most powerful price in the history of icon flooring, starting from XX yuan/square meter for laminate flooring and XXX yuan/square meter for solid wood flooring, is courteous to place an order, and there is a grand prize waiting for you.

3) Event reservation SMS (3- 10 days before the event)

SMS reference:

Of course, I choose the icon floor to buy the floor. China is the sales champion of 15 years. XX, the tenth anniversary of Deqing, is in full swing …

4) Notify SMS when the event counts down (65438+ 0-3 days before the event)

SMS reference:

Floors are constantly being robbed and gifts are being smashed crazily. On XX, Deqing icon will meet the solid wood floor, and there are crazy specials. Now there are only the last x days before the scheduled discount, and it is urgent to save money.

5) Promotion SMS on the day of the event (the day of the event)

SMS reference:

According to reliable sources, today's XX building materials market, the tenth anniversary celebration of the elephant floor Deqing store, the activity of smashing golden eggs to grab the floor is extremely hot, and there are only X hours left before the end of the activity. Don't miss this good opportunity as long as you have a house.

The best choice of brand, quality and taste. 25th, the 10th anniversary of Deqing Icon, is a special day. Icon floor invites you to witness the power of the brand together.