What abilities should an e-commerce operations director possess?

An e-commerce operations director must have the following abilities:

First of all, from a macro perspective:

1. Planning ability : First of all, you need to be sensitive to business, otherwise you will not be able to clearly define your market positioning, which is the soul. Product line construction, marketing, website UI and user membership rules are all based on this.

2. Product planning capabilities: Familiar with mainstream B2C online store systems and processes, have product planning experience, and have personal insights and practical operations in website section settings, interfaces, orders, memberships, products and other subsystems experience.

3. Cost awareness and monitoring capabilities: B2C websites are mainly operated by products, customers and websites. The operations director must have a keen market awareness and know what products to focus on, promotional products, high-volume products and profit products. , must be able to monitor operating costs and achieve overall profit margin control

4. Marketing: After the website is built, the product line is planned, and the website needs to be running, the focus is promotion. Knowing who the customers are, which channels they are distributed in, how they can be reached, and which method is cheaper, the operations director will always have some market resources. This is "dry information."

5. Data analysis ability: Result-oriented, data tells us the truest side, and data can guide us to improve.

Secondly, from the perspective of professional quality:

1. A "pragmatic mentality" and strong ability to withstand pressure. The prospects are bright, but the road is difficult and dangerous. Without the mentality of fighting a protracted war, it is easy to become a passer-by. There are already too many gorgeous things passing by.

2. Tolerant heart: Putting aside the so-called regular army that is coaxed by nb, the B2C or Taobao Crown that really make money quietly have the strongest goal orientation and market awareness, as well as the cooperation of small teams The best. But don’t forget, most of these main forces are born in the 80s or even the 90s. They have their own opinions and care about their own voices. An operations director has a big responsibility to create a passionate and creative environment for them. Atmosphere, how tolerant you are towards them, they will give you unexpected rewards

3. Management ability: There is no rule without rules. The atmosphere is tolerant, but discipline also needs to be strict. Focusing on the goals and organizational structure, setting up reasonable middle-level authority, setting up reasonable low-level employee mobility, and setting up a reasonable incentive mechanism is also a major responsibility of the operations director.

4. A heart that “takes everything into consideration”. This doesn’t mean you don’t have authority, and it doesn’t mean you care. Details determine success or failure, and paying attention without interfering is also critical.

Summary: The operations director, as the axis of a B2C operation, is indispensable for goal setting and guidance, team management and motivation, and personal personality and charm. Personally, I think market-oriented people are more suitable for this position.

Finally, it is very important for the director to have the following strategic abilities.

1. Vision matching: As the director of an e-commerce company, your vision must be broader than that of other people in the team. In the era of mobile Internet, cross-border robbery has become a high probability event. Many companies were not beaten to death by their peers. Typical WeChat and text messages, Yu'e Bao and banks, etc.

2. Pattern matching: Companies, like individuals, have their own patterns, and it is important to focus on where you look. The pattern determines the speed and scale of an enterprise's development, which will be discussed in detail later.

3. Capability matching: communication skills, analytical skills, planning skills, management skills, etc. These abilities are not necessarily all excellent, as long as they match.