What is the difference between the official account of SMS WeChat and the official account of WeChat WeChat?

First of all, they are all official WeChat accounts, but there are still differences.

1, the official account of SMS WeChat is based on SMS channel, and the menu function under SMS is the responsibility of SMS channel and operator.

As shown in the figure:

The official account of WeChat WeChat is Tencent's product, which is based on WeChat and also has functions such as menus.

2. The official account of SMS WeChat does not require users to download the APP to pay attention to the account, which is very convenient and has a wide coverage. WeChat official account needs to download the APP, apply for an account, and pay attention to the official account of enterprise WeChat. The process is cumbersome and the coverage is limited.

3. The cost of the official account of SMS WeChat is low. Sending SMS to the user's mobile phone can be promoted through the official account of SMS WeChat. The cost of obtaining users from WeChat official account is relatively high.

4. The official account of SMS WeChat is more powerful. You can place an order directly, check the discount on the SMS page, call the enterprise APP, SMS instructions, visit the H5 page, and get through the customer service telephone system. Wechat is slightly less authoritative in this respect.

5. The development cycle is also different. Short message WeChat official account, enterprises only need to provide SMS access number and SMS template, and the development cycle is very short. According to different functions, the official WeChat account may be developed for more than half a year, and articles need to be pushed regularly, so the development cost is high.

6. The official account of SMS WeChat is currently limited by domestic mobile phones, because operators have not reached an agreement with overseas companies like Apple, which involves the basic configuration of mobile phones. Of course, there is absolutely no non-intelligent machine.

The above is the difference between SMS WeChat official account and WeChat official account!