Energy operator &; ; 5G SMS challenges wechat?

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SMS may already be a relatively unfamiliar word. For ordinary users, it is more like a tool to check various verification codes. But now, it's time for its SMS application to bid farewell to this stereotype.

On April 8th, three major network operators, China Mobile, China Unicom and China Telecom, held an online press conference to publish a white paper on 5G messages. According to the white paper, the 5G message service is a newly upgraded terminal native basic short message service, which will break the length limit of traditional short messages on each message. At the same time, the new 5G message will also break through the limitation of words in content, and realize the effective integration of words, pictures, audio, video, location and other information. Enterprises can also interact with users through 5G messages.

According to the official data of GSMA, it is estimated that by 20021,the global market size of industry short messages based on 5G messages will reach 74 billion US dollars. At the same time, the upgrade of consumer and commercial 5G messages may be an opportunity for operators to overtake WeChat after Fetion.

Global applet 5G

At the press conference, the operator said that 5G SMS is a comprehensive upgrade of native SMS. At present, the number of short messages is limited to 150 characters or 70 Chinese characters. However, the rich media nature of 5G messages allows users to add pictures, videos, audio and location information in short messages. In essence, 5G messages are more like current chat applications.

At the same time, the greater potential of 5G messages actually comes from the B-side. Dong Xin, deputy general manager of China Mobile, said that 5G SMS is the unanimous choice of global operators. Based on the unified GSMA RCS standard, it will bring customers new experiences such as multimedia messages, business messages, intelligent messages, interactive services, security and anti-counterfeiting. Enterprises can output personalized service and consultation to users through rich media such as text, voice and labels.

For example, in the conversation with 12306, users can quickly book, pay and change tickets by sending voice or text and clicking keywords. From this point of view, 5G message is more like a popular applet for B-end industry, which allows users to complete multiple actions in a communication interface.

Not only the three major domestic operators, but also the operators all over the world are interested in 5G messages, that is, rich media short messages. According to the official data of GSMA, it is estimated that by 202 1, the global market size of short messages based on RCS will reach 74 billion US dollars. By this year, 200 operators will release commercial RCS.

The operator overtook late.

Students who have used the function machine may still remember the days when they kept texting and chatting every day since 2000. After the arrival of the mobile Internet, instant messaging applications such as WeChat quickly replaced the previous short messages and became the main application of graphic communication. The revenue of SMS business of operators plummeted.

China once broke the news that it would charge for WeChat. The fundamental reason is that the Internet application has accumulated a large number of users and income when the operator's American network is running, and the underlying operator has assembled the pipeline and can only get a small mobile Internet dividend. Although China Mobile launched Fetion service as early as 2007, it failed to become a universal application like WeChat, but was defeated by Internet applications.

In the era of mobile Internet, SMS applications that people are not interested in have basically become captcha collectors. But in fact, it is this function that makes the short message service glow with vitality at the B end. The data shows that in February, 2019-1-,the national mobile short message service increased by 17.3% year-on-year, and the revenue of mobile short message service reached 6.04 billion yuan, up by 5.3% year-on-year. The rising trend of short message service is mainly driven by applications such as service login and identity authentication. There is a great demand for enterprise-level short message service, which provides operators with sufficient income motivation for short message service.

Therefore, 5G messages may not win customers from instant messaging applications, but at least, 5G messages can also upgrade short messages.

Of course, the success of 5G news still depends on the popularity of 5G technology. At present, the three major operators have built and opened 6.5438+0.64 million 5G base stations nationwide. On the terminal side, in the third quarter of 20 19, the shipment of 5G mobile phones in China was only 485,000. However, operators are still very confident about the popularity of 5G mobile phones. China Mobile predicts that the number of 5G mobile phones will reach 65.438+0.5 billion this year, exceeding the shipment of 4G mobile phones.

As terminal manufacturers, Xiaomi, Huawei, ZTE, OPPO, vivo and other companies also expressed their support for 5G SMS at the press conference, saying that they would jointly expand the 5G SMS market. Mobile phone manufacturers such as Huawei and ZTE subsequently announced that they will start supporting the commercialization of 5G information in June.

Learn more about "operator's 5G SMS", can you challenge WeChat? ",please pay attention to the deep space game information column, and the deep space editor will continue to update more scientific and technological news for you.

Source: Deep Space Game Editor: Anonymous

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