How to write promotional messages

First of all, figure out which customer groups to send and write according to the concerns of the groups; Associated with user attributes and brand tonality. Brand tonality often determines the style of short message content, whether it is playful or cute, formal or business; In addition, contact the actual situation of the push user group: who are they? What age group? For them, what kind of content can catch their eye better?

Some industries may also pay attention to the time period of communication. See when customers are generally active.