Creative activities of mother's day in physical stores

In order to ensure the success of the activity, it is essential to make an activity plan in advance. The activity plan is actually a written plan for the relevant factors of the activity. How to write an activity plan to play a better role? The following is my creative activity plan for Mother's Day for your reference, hoping to help friends in need.

Mother's Day Creative Activity Plan of Physical Store 1 1. Activity Background:

The second Sunday in May every year is the traditional "Mother's Day". This festival is designed for mothers all over the world, and it is a warm festival. In supermarkets and shopping malls frequented by housewives, we can operate "family ties" on this day and do some public relations promotion activities planning that will help the image of supermarkets. Mother's Day this year is May 1 1.

Second, the activity time:

From May 65438, 00 to May 65438, 03

Third, the theme of the event:

The carnation festival in the supermarket is still a warm Mother's Day.

Four. Contents of promotion activities:

1, sincerely bless mom.

Content: What do you want to say to your mother most when Mother's Day is coming? May 9-May 13, you can fill in the "guest book" of the supermarket with what you want to say to your mother most. The supermarket posted these words in a conspicuous place in the supermarket.

2. Mother's Day specials

Food: cake, chocolate, milk, fresh food, etc.

Daily necessities: paper products, sanitary napkins, etc.

Cosmetics: facial cleanser, nourishing cream, etc.

3. Where a single cashier receipt is over 100 yuan when shopping in the supermarket, a bunch of carnations will be presented with the shopping receipt.

Cost calculation: The cost of a bunch of carnations (10) on Mother's Day is about RMB 5 yuan, which is equivalent to 5% of the profit. If the quantity is reduced to 5 carnations, the estimated cost will be around 2.5 yuan.

Verb (abbreviation of verb) Note:

1. Activity 3, you need to prepare a high-grade message book and put it in front of the supermarket to facilitate customers to leave messages after shopping; After computer processing, the wonderful contents in the guest book are posted in a conspicuous position for customers to enjoy, including the names of the message takers and the blessed ones.

In the third activity mentioned above, in order to prevent cheating, the gifts must be marked on the back of the shopping receipt after delivery.

Creative activities for Mother's Day in physical stores Part 2 In order to celebrate Mother's Day and promote supermarket consumption, the supermarket will hold a theme activity of "Thanks for Mom".

I. Theme of the event

Mom, thank you!

Second, the activity time

May X to May X

Third, the main categories

Women's wear, jewelry, cosmetics, knitted home

Four. Activity content

Activity 1: "Send a family photo of the Millennium marriage"-the happiness of the whole family is a gift to my mother!

During this activity, customers who have accumulated more than 588 yuan can get a photo card worth 388 yuan for free with the valid shopping voucher of the day. Each person is limited to one.

Pick-up place: South Gate * * * Enjoy Space Special Gift Office.

Activity 2: "Thank you, Mom!" Qin Qing sales

Exhibitors: women's wear, household goods (gifts), knitted underwear.

Sales location: south gate X.

Sales time: May X to May X.

Activity 3: "Mom Model Show"-the most beautiful thing in the world is always mom!

Venue: West Square Time: 3: 00-4: 30 pm every day on May X and X.

Note: There will be live interactive questions and answers during the catwalk, and there will be prizes for correct answers.

Activity 4: "Carnations for Mom"-Flowers are full of children's hearts.

Activity time: May 14.

Customers who shop that day can get a carnation with a receipt (full 10 yuan). Each person is limited to one.

Pick-up place: South Gate X Special Gift Office.

Activity 4: Evaluation of "Most Like Mother and Daughter, Mother and Child"

Registration time: May X and X .. Registration place: Ximen General Service Desk.

Registration procedures: to register a mother or daughter, you need to hold a household registration book and a photo of your mother or daughter's life 1 piece (more than 5 inches).

Competition time: May X starts at 3: 00 pm. Venue: West Square.

Competition form: announced on the spot.

Award setting: 2 first prizes, each with a prize value of 388 yuan.

Three second prize winners, each with a bonus of 200 yuan.

Five third prizes, each with a prize value of 150 yuan.

The verb (abbreviation of verb) solemnly declares.

During this activity, it is absolutely forbidden for shopping guides to raise prices privately or collect cashiers privately. Once a counter that violates this regulation is found, the mall will impose a fine of X yuan on the merchant!

For the above two kinds of violations, the whistleblower 200 yuan will be rewarded, and the violator caught on the spot will be rewarded with 400 yuan.

Creative activities for Mother's Day in physical stores Part III: Theme of activities

Make friends with mom on weekends.

Second, the background of the incident

Motherly love is the most selfless feeling in the world. The second Sunday in May is a great Mother's Day every year. On this special weekend, children who are usually busy can take time to go shopping with them, which not only expresses their love for their mother, but also makes them feel the young lifestyle.

Third, the activity time

xx—xx .

Four. moving target

Through mother's day activities, enhance the image of shopping malls and expand sales.

Verb (abbreviation for verb) target audience

Mainly white-collar women with high income, high education and advanced concepts.

Popularization of intransitive verbs

Mainly through print media and outdoor publicity.

1, print media: xx two-week publicity.

2. Outdoor: Hanging large publicity banners and posters outside the mall.

3. In order to accurately locate consumers, 20,000 exquisite mother's day brochures can be printed and distributed in the main busy streets.

4. Hold mother-daughter show on the same stage to attract the attention of local media and create news effect.

Seven. activity

During the activity, you can enjoy the following discounts when shopping in xx department store.

1 Anyone who brings his mother and daughter can not only get exquisite small gifts, but also enjoy a 40% discount on all goods.

Mothers and daughters who have lottery tickets (over xx yuan) will have two lucky draw opportunities.

The department store also held a PK show where mother and daughter performed on the same stage. Any talented mother and daughter can sign up, and the winner has a generous gift.

If mom can't come, we can deliver the goods free of postage as long as we buy them.

Eight. Activity budget

Newspaper: xx.

Outdoor: xx.

Brochure: xx.

In order to enhance the popularity and reputation of the hotel and enhance the impression and memory of the target consumers on Mother's Day, the creative activities of physical stores for Mother's Day were packaged by the media with "family affection", calling on children to express their love and blessings to their parents, take advantage of the situation, strengthen family responsibilities, feed their mothers back and offer filial piety. On the occasion of Mother's Day in May 12, the plan is to "be grateful to your mother and have eternal maternal love".

I. Purpose of the event

1 to enhance brand awareness;

2. Improve the purchase rate and consumption of hotel target consumer groups;

3. Enhance the understanding and communication between the hotel and the public through activities, create news clues and expand external image publicity.

Second, the activity time

20xx May10-8 (the second weekend of May)

Three. Target group

The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1, advertising theme: grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)

Verb (abbreviation of verb) activity content

1, giving carnation flowers: all women who come to the store for consumption on May 8, 20xx will be given a discount. Rooms are allocated by the front desk when customers register, by Chinatown Food City after customers sit down, and by the taste cafeteria after customers sit down, with mom's holiday greetings.

2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.

3. Birthday wishes: Any lady whose birthday is on May 8th can get a beautiful gift with her ID card. (Hotel coupon, Bayankala-Rhodiola series travel package with pure natural ingredients)

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is XXX yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.

Popularization of intransitive verbs

1, SMS group sending: Thanksgiving mother, maternal love is eternal! On May 8th, the Best Western Fortune Hotel launched the "Mother's Day Special Event", and all the ladies on their birthdays were given exquisite gifts! (sent on May 10) (implementation of market planning)

2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5) (to implement the market plan)

3. Online promotion: After the online promotion of official Weibo and official WeChat, it will be warmed up on May 2nd, and a 7-day online lottery will be held on May 5th. Pay attention to the hotel official micro-merger @3 friends and send out a free buffet coupon every day. (Implementation of Market Planning)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 10, May 15, soft-text reports before and after the event.

Seven. cost budgeting

Before may 8, the purchasing department will prepare the required items for purchase;

Before may 8, the food and beverage department will prepare the mother's day menu and purchase carnations;

Before May 10, the marketing planner will release the relevant promotion details to the hotel official micro and WeChat;

Before May 8, all departments should do a good job in staff training and publicity to customers.

After the event, the marketing planner followed up in time and publicized Mother's Day activities in relevant media.

Creative activities for Mother's Day in physical stores Part V: Activity background

In order to better convey the emotional culture of xx, enhance consumers' impression and memory of "xx jewelry" and promote sales with brands, this activity plan is specially formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "xx Jewelry" to remind the target consumers to pay attention to "Mother's Day", trigger their celebration of "Mother's Day", and make "Mother's Day" penetrate into the emotions of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the named purchase rate.

Second, the purpose

1, send a sincere blessing to all mothers in the world.

2. Promote the sales of xx store products.

3. Carrying the brand mission of xx brand "I express all kinds of feelings"

4. Inherit the traditional concept of marriage and establish the market position of the first jewelry brand in xx jewelry wedding market.

Third, the theme

Thanksgiving mother, jewelry love!

Fourth, the target market

Cater to the psychology of target consumers and meet emotional needs.

The target population is people between the ages of X and X who hold middle and senior positions in enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Verb (abbreviation of verb) I-word duration

X month x day -x month x day

Activity of intransitive verbs

1. All customers who visit xx jewelry store during the event will receive a carnation.

2. If you spend more than xx yuan (discounted price) in xx jewelry store, xx wedding photo studio will take a set of wedding photos for your parents free of charge (implementation method: you can design a simple wedding photo series with a local wedding photo studio, named "Love for Mom". )

3. Mothers who have been married for more than X anniversary will receive a beautiful gift of xx jewelry with relevant certificates. (places are limited while stocks last), and you can also enjoy the discount of X.

Seven, publicity methods

1, "Mother's Day" content banners are hung on the main streets of the city.

From X to X, in the name of "xx jewelry", banners were hung in high density on the streets with large traffic in urban areas, reminding everyone to pay attention to "Mother's Day" with sensational language, forming a strong festive atmosphere.

2. Send a "Mother's Day" family message; Send the activity content by SMS.

From X to X, in the name of "xx Jewelry", we send a wonderful message of "Mother's Day" to new and old customers of "xx Jewelry", reminding consumers that X is "Mother's Day" and impressing consumers with emotional communication. Send the activity content by SMS on X, X and X, and inform the target consumers of the activity content of "xx Jewelry" from X to X, and the main place to carry out the activity.

Creative activity plan for Mother's Day in physical stores 6 I. Theme of the activity

Grateful for maternal love, I have you all the way.

Second, the activity time

May x to may X.

Third, the main categories

Women's wear, jewelry, cosmetics, knitted home.

Four. Activity content

Activity 1: "Send a family photo of the Millennium marriage"-the happiness of the whole family is the best gift for mom!

During this activity, customers who have spent more than xx yuan can get a photo card worth xx yuan for free with valid shopping vouchers on that day. Each person is limited to one.

Pick-up place: xx Special Gift Office.

Activity 2: "Thank you, Mom!" Qin Qing sales

Exhibitors: women's wear, household goods (gifts), knitted underwear.

Special sales location: xx*** Enjoy the space.

Sales time: May X to May X.

Activity 3: "Mom Model Show"-the most beautiful thing in the world is always mom!

Venue: xx Square. Time: May, X, X, every afternoon at X.

Note: There will be live interactive questions and answers during the catwalk, and there will be prizes for correct answers.

Activity 4: "Carnations for Mom"-Flowers are full of children's hearts.

Activity time: May X. ..

Customers who shop on the same day can get a carnation with a voucher (above X yuan) on the same day. Each person is limited to one.

Pick-up place: Special Gift Office.

Activity 5: Evaluation of "Most Like Mother and Daughter, Mother and Child"

Registration time: May X and X. ..

Registration place: reception desk.

Registration procedures: to register a mother or daughter, you need to hold a household registration book and a photo of your mother or daughter's life 1 piece (more than x inches).

Competition time: May X afternoon.

Venue: xx Square.

Competition form: announced on the spot.

The verb (abbreviation of verb) solemnly declares.

During this activity, it is absolutely forbidden for shopping guides to raise prices privately or collect cashiers privately. Once a counter that violates this regulation is found, the mall will impose a fine of xx yuan on the merchant!

Explanation of intransitive verbs on settlement problems

The original settlement method remains unchanged, and the settlement process of "Carnation to Mother" activity on May X is as follows:

1. The customer receives the receipt of voucher mechanism on the same day (spending more than X yuan) and goes to the gift department to collect carnations.

2. The staff shall verify the legality of the triple retention certificate received.

3. Registration by department (the top three departments of mechanism receipt) means that each department has a flower donation registration form, which registers the sales code and the number of the shopping guide.

4. Stamp the receipt of the mechanism with the seal (or words) of the gift received.

5. Give the customer a carnation.

6. As soon as he went to work on May X, the giver handed in the registration form of flower donation on May X to the finance department.

7. The Finance Department inquires the suppliers according to the registered sales codes, and registers the supplier codes in the designated position of the flower donation registration form. Forward it to the person in charge of the relevant department at X point that day.

8. The department head is responsible for checking the sales records with the shopping guide.

9. If you have any objection, please contact the staff of the Gift Office.

10, check before x o'clock on the same day, and return the Flower Donation Registration Form to the financial floor accountant after being signed by the department manager.

1 1. The floor accountant shall enter the supplier's fee according to the confirmed flower donation registration form, each of which is X yuan.

12. The floor accountant files the registration form of flower donation.

Seven. Explanation of "return and exchange"

1. Goods purchased by customers in this activity and any previous activities are not allowed to be returned without original documents.

2. Return: When customers shop during the activity, the mall will refund the cash according to the actual payment amount on their shopping vouchers. If customers receive prizes or gifts in this activity, they must return them together with the prizes or gifts. If it cannot be returned after use, the customer must pay the corresponding cash and deduct it directly from the refund, and the insufficient part will be made up by the customer.

3. Replace:

(1) Only new goods whose price is equal to or higher than the original goods already purchased can be exchanged.

(2) If the price of the new product exchanged is equal to that of the original product, it can be exchanged directly according to the previous exchange procedure.

(3) If the price of the exchanged new commodity is higher than that of the original commodity, the customer needs to make up the difference in cash.

(4) Customers who purchase goods during any activity before this activity should follow the previous return process and have no right to participate in this activity.

(5) Customers who shop during the activity can enjoy the activity discount if they exchange goods during the activity.

(6) After the activity, customers must exchange goods according to the procedure of returning goods first and then purchasing separately, and calculate the price difference. The goods exchanged by customers will no longer enjoy the benefits during the event.

4. During the activity, all sections of the mall can go through the formalities of "returning goods".