Why do you have to advertise every time you answer the phone?

Maybe you visited some websites, which were not good or normal, so after your information leaked, he would keep calling you. However, if you don't answer the phone, he won't send it to you. As long as you hang up as soon as you answer, he will send you a text message.

ancient times

China has a history of 5,000 years of civilization and experienced a feudal society of more than 2,000 years. Although the feudal society was dominated by self-sufficient natural economy, it also had a certain degree of commodity economy. In line with the underdeveloped commodity economy, there have also been advertising activities with simple forms but rich national characteristics.

Entity advertisement

As early as 3000 BC, China began to have trade activities. Due to the development of agriculture, animal husbandry and handicrafts, there is a surplus of products, and tribes occasionally exchange barter items, such as cloth for lambs and hoes for rice. This is the original physical advertisement. After entering the slave society and feudal society, commodities became richer and physical advertisements increased accordingly.

Hawker advertisement

When selling goods, it is called hawking advertisement to attract buyers by hawking or hawking. For example, an oil seller knocks "bangzi" and shouts "sell oil _". Hawking's voice is crisp and pleasant, and different industries have their own characteristics. This hawking advertisement shows the relationship between advertising and audio, which is the original form of audio as an advertising element.

Signs and covers

Signboards are mainly used to indicate the name and mark of shops, also known as "shop signs", including horizontal signs, vertical signs, wall signs and sitting signs. The font size is engraved on doors, columns, eaves, walls or counters. Signboards are relatively fixed in form, but each word has its own merits. Such as "Quanjude", "Liubiju" and "Tongrentang" in Beijing. The time-honored signboard has actually become the brand symbol of the operator, which has been passed down to this day, such as "Wang Mazi scissors" and "Dog ignores". Many signboards also hide many human stories, which has become a major cultural feature of our country. Cover mainly represents different kinds of goods or services, also known as "line mark", which can be divided into images, logos and words.

The characteristics of an image are goods or objects, models, pictures, etc. , making the operation of goods abrupt, prominent and clear at a glance. For example, a big wooden pipe is hung at the entrance of a cigarette shop, a gourd or a jar is hung at the entrance of a hotel. There is an iron "roller" for making medicinal materials in front of the Chinese medicine shop, and socks are hung in front of the sock shop. Images were very popular then.

The sign is mainly a flag, that is, a wine flag. Such as the wine flag in front of Jingyanggang Hotel in Water Margin. In addition, hotels and restaurants use lanterns as their covers, which is also a common form of advertising in ancient times. Especially at night, dazzling lanterns are particularly attractive, similar to modern neon advertising.

Characters are mostly represented by single words such as tea and medicine, or by two or more words, such as rice bureau. Sometimes signs and covers are combined with each other to show folk characteristics.