Founder of experiential micro-marketing

Liu Xiuguang, founder of experiential micro-marketing, is a famous training lecturer, an expert in Internet brand marketing planning, a member of the research center of e-commerce association, a self-media person, a young caring volunteer, a public welfare person, a guest lecturer in the presidential classes of Tsinghua, Peking University and Zhong Da University, a guest lecturer in China Mobile and Mobile Marketing New World, and a guest lecturer in several training companies.

Liu Xiuguang, 198 1 was born in a poor peasant family in Xiangyang City, Hubei Province. Because his birthplace was Zaoyang City, the hometown of Liu Xiu, the founding emperor of the Eastern Han Dynasty, his grandfather Liu Huacheng had high hopes for his newborn grandson, so he was named "Liu Xiuguang". However, when this day is about to fall on the head of the Sri Lankan people, we must first suffer his mind, his bones and muscles and starve his body. This was once impossible for him. Liu Xiuguang lost his father at the age of four, and his three brothers were brought up by his elderly grandparents, mother and relatives and friends around him. The bitterness and pain of his growth experience are unimaginable to ordinary people, but the hard growth experience is also a fortune in life.

In 2000, Liu Xiuguang gloriously joined the army to defend his country and became a soldier of China People's Liberation Army. The 38th Army of the People's Liberation Army of China, known as the "Long Live Army" serving in the Beijing Military Region, followed the troops to carry out arduous field military training and military exercises in Baoding, Xuanhua, Inner Mongolia and other military bases, thus creating a determined military quality. During this period, I participated in the activities of "planting trees" by the military and civilians to protect the environment and build homes, and also participated in the shooting of military wars and costume TV dramas and movies, helping local villagers to build roads and plant trees, and won the title of "Army" many times.

In 2004, Liu Xiuguang graduated from West China University with honors. I have been engaged in Internet marketing, communication and business since graduation. With more than 65,438+00 years of professional experience in marketing communication, he is good at solving problems with marketing thinking and keen creativity.

In 2009, Liu Xiuguang joined the youth caring "volunteers" to help others and serve the society. At the same time, he has been spreading love and civilization. He has participated in many public welfare activities, such as caring for the environment, protecting the mother river, nursing homes, planting trees, giving love, etc., and pursued the motto of "Great love begins with perfection".

In 20 12, Liu Xiuguang participated in the large-scale charity donation activity of "helping students" in his hometown, and actively took the lead in donating money, becoming the first donor of this "helping students", helping many poor children and college students to embark on the road of studying again. Many local media and TV stations reported the donation. Liu Xiuguang "I hope that through everyone's strength, love will gather into mountains and rivers, care for those in need, and spread the positive energy of charity with love!"

20 12 Liu Xiuguang founded experiential micro-marketing theory and practice method according to the changes of people's lifestyle in the "micro-era" of mobile Internet, especially the consumption behavior, consumption habits and consumption psychology, combined with years of market practice experience. Experiential micro-marketing takes user experience as the core, mobile Internet as the main communication platform, cooperates with traditional online media and mass media, and establishes, transforms and strengthens customer relationships through strategic, manageable and continuous online and offline O2O interactive communication to realize user value.

Liu Xiuguang personally participated in the planning of a number of experiential micro-marketing and online marketing activities, and combined theory with practice to become a famous marketing planning consulting and training lecturer in the industry. CCTV, Tencent, Netease News, Overseas Network (Chinese), China Lecturer Network, China Lecturer Network, Today's Headline and other media and self-media have reported many times. In addition, Mr. Liu Xiuguang is a guest lecturer in the President's classes in Tsinghua and CUHK, a guest lecturer in the new world of mobile and mobile marketing in China, and a guest lecturer in several training companies. Liu Xiuguang hopes to use Internet knowledge to help more people and enterprises build China's Internet dream and create value in the Internet age.

20 14 Liu Xiuguang integrated the marketing business model in the Internet era, combined with the characteristics of traditional Internet marketing and mobile Internet micro-marketing, and created a new network marketing model of "four generations of Skynet".