Shanghai Enhao Investment (Holdings) Co., Ltd.

Company Profile

1) Definition of Enhao

Enhao covers the entire process of real estate development (development, investment banking, underwriting, design, planning, marketing, Advertising, direct sales, operations, etc.) full-service enterprise

Enhao was founded in 2007. After four years of rapid development, it has grown into a leading enterprise in the commercial real estate industry in East China. The company focuses on two major business areas - commercial real estate and hotel, tourism and resort real estate.

The company was formerly known as Shanghai Enhao Real Estate Brokerage Co., Ltd., and its main business is real estate planning and marketing agency. From 2007 to 2011, it acted as agent and underwriter for fifteen commercial real estate projects in the Yangtze River Delta; during this period, it occupied more than 50% of the market share of commercial real estate sales in Jiaxing, Zhejiang; the cumulative sales in four years totaled approximately 6 billion yuan.

The company adheres to the business philosophy of "China's full-service commercial real estate service provider". Since 2009, it has successively entered advertising, real estate direct sales, commercial operations, hotel management, interior decoration, real estate development, and investment banking; and in the above All fields have achieved rapid and excellent development. As of today, Enhao Holdings has become a large-scale commercial real estate full-service enterprise with fixed assets of more than 300 million yuan, nearly 800 employees, and business areas covering Shanghai, Zhejiang, Jiangsu, and Shandong.

Since 2010, Enhao has fully entered the field of real estate development. In Tongxiang, Zhejiang, it has jointly developed the "Jujiang City Plaza" and "Jujiang Central Building" commercial complexes in the center of Tongxiang with the well-known enterprise Jujiang Group; in Shandong Haiyang has jointly developed the "Jiaodong Yiwu Small Commodity Logistics City" with an area of ??more than 100,000 square meters with China Daohong Group and Zhongkai Real Estate, and jointly built the "Haining Baihui Hailong Market" in Haining, Zhejiang with Zhejiang BMW Auto Parts Group, which is a well-known scenic spot in China. Wuzhen, Zhejiang, acquires and operates the "Wuzhen Pengyue Tourism Shopping Mall" project.

2) Major Events

In 2007, Shanghai Enhao Real Estate Brokerage Co., Ltd. was established;

In September 2007, it acted as the agent for Zhejiang Puyuan Kowloon Port Restaurant and Leisure Street ;

In March 2008, acted as an agent for Chengnan Commercial Plaza in Tongxiang, Zhejiang, and re-planned the packaging and sales of a commercial stock project that had been stagnant for 2 years, and achieved outstanding results of 300 million yuan in sales in 5 months. , in one fell swoop, Enhao Real Estate established its reputation in Jiaxing, ushered in many projects for cooperation, and ushered in rapid development.

In July 2008, after taking over Red Star Macalline in Tongxiang, Zhejiang, which was unable to be sold by its Hangzhou agent, it achieved sales and capital withdrawals of nearly 400 million yuan in just 4 months;

In September 2008, the company entered the real estate direct sales field and founded Shanghai Sanen Real Estate Brokerage Co., Ltd. As of today, Sanen has offices in six cities: Shanghai, Suzhou, Changshu, Zhangjiagang, Jiangyin, Taicang, and Nantong, with nearly 300 employees. Shanghai's leading real estate direct sales company;

In November 2008, under the background of the world financial tsunami, it took over the Zhejiang Puyuan Environmental Trade Center, which was unable to be sold by its peers, and achieved sales results that were liquidated in June, and the Environmental Trade Center The central women's sweater market was successfully opened in August 2009 and is operating in good condition so far;

In September 2009, it participated in the planning, sales and operation of Jiaxing Red Star Macalline Global Home Lifestyle Plaza (Zhongnan Home Plaza) , and sold 450 million yuan in six months, and successfully opened the project in September 2010;

In October 2009, acted as an agent for the Zhejiang Puyuan Central Mall sweater market, achieving sales of nearly 400 million yuan in March , creating a local sales myth;

In December 2009, it took over the unsold Zhongkai International office building property in Changshu, Jiangsu Province, transformed and packaged its high-end office into a property-rights hotel "World Trade Hotel", and Achieved high-price sales of chimes and successfully opened;

In November 2009, we took over the international home textile project in Xucun, Haining, Zhejiang, and the project sold the chimes within five months;

In April 2010, in Wuzhen, Zhejiang, a well-known scenic spot in China, acquired the Guangye Building project and changed its name to "Wuzhen Pengyue Tourism Shopping Mall". The project was successfully opened on May 1, 2011;

In May 2010, it was opened in Jiaxing, Zhejiang Established a real estate direct sales system: Jiaxing Meijia Real Estate Brokerage Co., Ltd. As of today, Meijia has offices in 4 cities including Jiaxing, Haining, Tongxiang, and Hangzhou, and is the leading real estate direct sales company in northern Zhejiang with nearly 200 employees;

In June 2010, we acted as an agent and operated the Tongxiang Lvdu Jinyuan Community Commercial Street. Within three months, the project was sold and opened for investment. As of today, the commercial street has an occupancy rate of 95%, and has introduced Yonghe Tea House, Dongxing Supermarket, etc. Well-known commercial brand in Jiaxing;

In March 2010, it jointly acquired the entire equity of Shandong Haiyang Jintai Real Estate Co., Ltd. with China Daohong Group and Zhongkai Real Estate, and developed more than 100,000 square meters of "Jiaodong Yiwu Small Commodity Logistics" City";

In July 2010, taking the opportunity of the construction and decoration of the sales office of the Enhao project, Jiaxing Enhao Decoration Engineering Co., Ltd. was founded, aiming to provide decoration supporting facilities for Enhao real estate development and agency, and Undertake the decoration business to the market;

In October 2010, we jointly developed the "Master City Plaza", a commercial complex in the center of Tongxiang, with the well-known enterprise Jujiang Group, and achieved the success of liquidation in March;

In October 2010, we acted as an agent for the "Puyuan Business Center" project in Puyuan, Zhejiang, and achieved good results in liquidation in June; and carried out later investment operations, including a wool yarn street and a business hotel that will open in early 2012;

In March 2011, we jointly developed the "Jujiang Central Building", a commercial and star-rated hotel complex in the center of Tongxiang, with the well-known enterprise Jujiang Group;

In April 2011, under the background of macro-control Next, we acted as agent for the Zhejiang Hemp "Hangzhou Bay Textile City" project and achieved a sales record of 50% in January;

In March 2011, we jointly built the "Jiazhou World Trade Center" with Zhejiang Jiazhou Investment in Jiaxing, Zhejiang Center", the project will be launched in August 2011;

In April 2011, the "Haining Baihui Hailong Market" was jointly built with Zhejiang BMW Auto Parts Group in Haining, Zhejiang, and the project will be launched in September 2011 Listed;

On May 18, 2011, Enhao Jiaxing Regional Headquarters Building (a 6-story, nearly 4,000-square-meter building) was decorated and put into use;

On May 20, 2011, On the basis of the original Sanen Direct Sales and Meijia Direct Sales, the "Enhao Langya Mobile Direct Sales Team" was established to establish a strong mobile combat direct sales force;

July 1, 2011

, Enhao's Shanghai headquarters moved to the 22nd floor of No. 1 Guosheng Center, Zhongjiang Road, Shanghai;

Corporate culture

1) Enhao philosophy

Business philosophy: Tianen Vast, a century of Tsukiji

Enhao’s mission: Use commercial real estate to create (transmit) power for the sustainable development of the city

Enhao’s values: good reputation, big picture, strong execution, and common prosperity

Enhao’s development (operation) goals:

In 2010, we will fully enter the fields of real estate development, underwriting, marketing, and operations

In 2013, we established Enhao Group

The company will be listed in 2018

2) Corporate citizenship

“Corporate citizenship and corporate social responsibility” have become the basic behavior and norms of a modern enterprise.

Enhao Holdings has always been adhering to the purpose of "taking the world as its own responsibility, taking the enterprise as the basis, creating wealth, and sharing prosperity". It deeply understands the significance of social responsibility to modern corporate citizens and is determined to be a A century-old enterprise that continues to contribute to society.

Enhao's real estate projects not only pursue sales success, but also pursue operational success, and pursue the triple benefit value of enterprise, society and customers;

Enhao has internally established "Enhao Employee Mutual Assistance" Fund" aims to promote the caring concept of employees helping each other and loving each other; allowing employees in need to receive care and help;

Enhao established the "Enhao Social Aid Fund" internally, aiming to help China Students in need complete their studies and become talents;

Whenever major disasters occur, Enhao actively donates money and materials to disaster areas and the Red Cross, fulfilling the responsibilities of a corporate citizen.

Business Section

1. Real Estate Investment Bank

The rapidly developing Chinese real estate industry has entered a "financial era" that combines real estate and capital. The power of capital The strength of the company and its ability to make good use of capital will determine the company's position in the future market structure.

Since the rapid development of Enhao Real Estate in 2009, we have been practicing and exploring the combination of the two major fields of "real estate finance" and launched real estate investment banking services, aiming to build "real estate project investment banking services" Platform", based on its own capital, integrated with Zhejiang Wenzhou capital and industry partner capital, to provide sufficient financial guarantee for the company's project operations; relying on Enhao's numerous land resources, project resources, and partner resources; through land development and acquisition The comprehensive business model of real estate project company equity and commercial real estate project underwriting has achieved huge investment returns, and has become a commercial real estate banker with the best returns for capital partners.

In the process of project management and execution, we use our strong planning and product design capabilities, mission-defining execution capabilities, top-notch marketing capabilities, and deep business late-stage investment and operation capabilities; Maximum Minimize investment risks, shorten the project operation cycle as quickly as possible, recover capital investment as quickly as possible, and maximize high returns; from 2010 to 2011, we have successfully operated 5 projects and received great recognition from the government, market, and partners.

2. Real estate development

In March 2010, Enhao Holdings jointly acquired the entire equity of Shandong Haiyang Jintai Real Estate Co., Ltd. with China Daohong Group and Zhongkai Real Estate, and Develop the "Jiaodong Yiwu Small Commodity Logistics City" with an area of ??more than 100,000 square meters;

Since 2011, Enhao has fully entered the field of commercial real estate development and plans to target the second, third and fourth tier cities to develop the "commercial market" Complex" project and establish the "Metropolitan City Plaza" brand starting from Jiaodong Yiwu Small Commodity Logistics City.

Cooperation methods:

1) Transfer of project company;

2) Cooperative development;

3. Real estate project underwriting

Business method: real estate project underwriting, that is, Enhao signs a "Project Underwriting Agreement" with the project developer and sets the purchase price, payment amount and cycle; then Enhao sets the price by himself and conducts the project on his own Renovation, sales area division, sales execution and post-operation, complete the project sales within the agreed time period as agreed. If the sales are not completed on time, Enhao will inject funds to meet the promised payment amount or the remaining properties will be transferred to Enhao. Hao bought out the shares at the underwriting price in one go.

Undertake cooperation negotiations on high-quality commercial projects.

Representative project: Master City Plaza (Hongwang Building)

Project image before underwriting:

After project image transformation after underwriting:

Sales cycle: 3 months 90

4. Project marketing agency

Service areas: Enhao focuses on marketing agency for commercial real estate, hotel and tourism real estate.

Service products: community businesses, shopping malls, complexes, professional markets, property hotels, single apartments, vacation apartments, etc.

Service modules:

1 ), preliminary planning

Market research: regional real estate market research, regional commercial real estate research, regional business format research, regional business demand research, etc.;

Project positioning: project format positioning and concept Positioning, target consumer group positioning, sales and home buyer positioning, sales price positioning, sales cycle design, etc.;

Investment analysis: static financial analysis, break-even point analysis, sensitivity analysis and project risk assessment;

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Product R&D and conceptual planning and design: product innovation, house layout suggestions, commercial circulation design, facade style design, conceptual planning, landscape planning, etc.;

2), marketing agency

Marketing promotion planning: brand planning, project packaging strategy, marketing integrated marketing strategy, etc.

Agency sales: agency sales execution

3), marketing consultant:

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Project competitive environment analysis, marketing strategy, sales organization, training, sales execution control, promotion plan and promotion effect evaluation, etc.

Representative projects:

Tongxiang Red Star Macalline, Jiaxing Red Star Macalline, Puyuan Central Mall Sweater Market, Changshu World Trade Hotel, etc.

5. Direct real estate sales

Direct real estate sales, also known as real estate marketing, is different from the traditional marketing method of attracting customers through advertisements and sales staff sitting at the sales office waiting for customers to come to your door. Through telephone direct sales, market dispatch, personal network marketing, strangers and other methods, we directly communicate with effective customers, and then bring them to the site and sales office to generate sales results.

Enhao’s direct sales team is divided into three teams, with about 500 salesmen:

The first is Shanghai Sanen Real Estate Brokerage Co., Ltd., which owns Shanghai, It is a leading real estate direct sales company in Shanghai with offices in 6 cities: Suzhou, Changshu, Zhangjiagang, Jiangyin, Taicang and Nantong, with nearly 300 employees;

The second is Jiaxing Meijia Real Estate Brokerage Co., Ltd., which owns Jiaxing It is a leading real estate direct sales company in northern Zhejiang with nearly 200 employees and branches in 4 cities including Haining, Tongxiang and Hangzhou; Based on the business characteristics of Enhao, the "Enhao Langya Mobile Direct Sales Team" has been established. This mobile team has been deployed in Jiaxing, Qingdao, Shandong, and Yantai; providing strong support for Enhao's project sales.

6. Engineering decoration

In July 2010, taking the opportunity of the construction and decoration of the sales office of the Enhao project, Jiaxing Enhao Decoration Engineering Co., Ltd. was established, aiming to provide services for Enhao Real Estate Develop and act as an agent for decoration supporting facilities, and undertake decoration business to the market;

Representative projects: Jujiang City Plaza Sales Office, Jujiang Central Building Sales Office, Puyuan Business Center Sales Office, Haiyang Parkway Hilong Sales Office, Enhao Shanghai Headquarters, Enhao Jiaxing Headquarters, Wuzhen Pengyue Holiday Hotel, residential suite cases, etc.

(Put pictures)

7. Commercial operations

Since 2008, Enhao has cooperated with industry-leading commercial brands, such as Red Star Macalline, Jiangnan Moore Operation Team, and Shi Tailong Machine Tool Mold market, etc., and have carried out extensive and in-depth cooperation; because Enhao's main business product is commercial real estate, it has cooperated with building materials, decorative furniture, sweaters, clothing, small commodities, department stores, home appliances, auto parts, hardware and electrical machinery, mold machine tools, auto parts, We have cooperated with multiple operating brands and marketing teams in multiple business formats such as new energy.

At the beginning of 2010, Enhao established his own commercial operation company and hotel management company. One is to manage Enhao's commercial and hotel projects; the other is to export brands and services to the market.