Mid-Autumn Festival event planning plan for shopping malls

Shopping mall Mid-Autumn Festival activity planning plan

Shopping mall Mid-Autumn Festival activity planning plan, shopping malls often use the festival for marketing, attract customers through some methods, and improve the visibility and reputation of their own brands . Below is a shopping mall Mid-Autumn Festival event planning plan that I carefully collected and organized. Please enjoy it with me. I hope it will be helpful to you! Shopping mall Mid-Autumn Festival activity planning plan 1

1. Purpose of the event:

The Mid-Autumn Festival is one of the three traditional Chinese festivals, National Day, and a long national holiday. This event is "Mid-Autumn Festival" and "National Day". The Mid-Autumn Festival focuses on the main theme of "Mid-Autumn Festival is more affectionate" and fully highlights the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and uses highly humane activities to impress consumers. The National Day chapter takes "Happy National Day Ode" as the main line and is divided into four series: "lucky", "affordable", "membership" and "fashionable". Through the National Day series of product promotion activities, we will strive to not only strive for product sales peaks, but also Win personalized product reputation and price reputation, so as to truly penetrate our holiday market.

2. Activity time:

September 23, 20__ - October 8, 20__

7 The National Day holiday ends on the 6th, and the Mid-Autumn Festival gift-giving and reunion dinner will happen before the 6th, so the time for this event is set at the above time.

3. Theme of the event:

"We celebrate the Mid-Autumn Festival and the National Day together, and have fun together."

4. The content of the event:

Mid-Autumn Festival: "Happy Mid-Autumn Festival, strong love"

"Happy in __, strong love even stronger"

1. 20__ Mid-Autumn Food Festival ——Mooncake Exhibition

In conjunction with the Food Festival, the "Famous Moon Celebrates the Mid-Autumn Festival - Famous Brand Mooncake Joint Exhibition" will be held to launch new mooncakes with different characteristics and flavors from famous brand mooncake manufacturers.

2. Nourishing and Health Products Festival 20__

The Mid-Autumn Festival has always been the peak sales season for health products, especially after the large-scale advertising of health products in recent years to "give gifts and health" Publicity, more and more consumers are choosing health care products as gifts during the Mid-Autumn Festival. On the other hand, since health care products have considerable profit margins, suppliers should put in more efforts in promotions, promotions, and cooperation. Quite big. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care product manufacturers and launching a Nourishing and Health Care Products Festival can effectively reduce promotion costs on the one hand, and on the other hand, it can also effectively stimulate the sales of health care products during the festival.

3. 20__ Famous Wine and Specialty Products Exhibition

The Mid-Autumn Festival is originally the peak season for wine sales. Coupled with the peak of National Day wedding banquets, the consumption potential of wine is quite large. Therefore, through the launch of famous wine exhibition Exhibitions of famous specialty products can further stimulate the growth of wine sales. (Smoking is not allowed in activities. We can use cigarettes, wine, health products, etc. to make gift baskets, and then sell them at a reduced price.)

4. "__Sending affection, Mid-Autumn Festival gifts ”

Anyone who purchases mooncakes or tonics over NT$200 in this supermarket will receive an exquisite gift. (Suggested gifts are red wine, lighters and other fashionable items) Shopping mall Mid-Autumn Festival event planning plan 2

1. Activity background:

The Golden Autumn Festival is a traditional Chinese festival. At this time of year, moon cakes It has become the best gift to give to relatives and friends to express blessings. However, due to many reasons, such as overtime work, temporary commitments, face issues, too many people to send to, and it is troublesome to give it in person, etc., people can only give up this blessing even if they really want to. Nowadays, almost all major supermarkets in the region carry out promotional activities such as discounts and price reductions or additional gifts, and customers have lost interest in this. Direct face-to-face gifting can be difficult for some people to express their emotions.

2. Activity theme:

Don’t worry about giving gifts during the Mid-Autumn Festival. Ambassador xx will help you deliver them to your home personally.

(The Mid-Autumn Festival Ambassador of xx Mall will personally send you blessings to relatives and friends, and solve your worries about gift-giving.

3. Target group:

People who are unable to give gifts to relatives and friends due to various reasons

IV. Purpose of the activity:

1. Increase mooncake sales profits and increase sales through this activity. > 2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors.

3. Provide convenience to customers and attract more customers.

4. Provide customers with services. Convey emotions.

5. Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase corporate competition and make differences.

5. Activity content:

1. Time: x month x day---the day before the Mid-Autumn Festival

2. Location: The activity is limited to Shenzhen city

3. Activity preparation:

a. Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors"

b. Drivers must be familiar with urban driving routes. It is required to reduce time consumption during transportation and improve transportation efficiency.

c. Educate "Mid-Autumn Festival Ambassadors" on language and actions, and learn how to deal with problems.

d. Make appropriate improvements to the selling price of mooncakes to try to increase the overall profit.

e. Contact the card dealer and purchase a certain number of exquisite cards, preferably cards that can be classified according to different gift recipients. Such as: lover card, family card, friend card, etc.

6. Event promotion:

Event promotion can use TV advertising (this method is too expensive, short-term promotion, and combined with The traditional method of distributing promotional orders is used to carry out various publicity and promotions.

But it mainly relies on batch sending of short messages as the basic publicity method.

1. Fast speed: the spread of SMS advertising is not easy Subject to time and geographical restrictions, it is the same in any province or city across the country; millions of mobile phone users can receive advertising information immediately after sending, and the advertising content can be changed at any time to ensure that the latest information is available in the shortest possible time. Time

2. Accuracy: The biggest feature of SMS advertising is that it reaches the recipient’s mobile phone directly, transmits information “one-to-one”, enforces mandatory reading, has strong timeliness, and has a reading rate of 100! In the limited time when the media is in contact with people, it can increase the frequency of contact between people and advertisements.

3. Strong instantaneous sensational effect: It has an instantaneous sensational effect that is unmatched by any other advertising media.

4. Low cost: The publishing cost of SMS advertising is very low. Compared with the advertising costs of hundreds of thousands or even millions in traditional media, the cost of SMS advertising is almost negligible through the SMS platform. Submitting text message advertisements is cheaper than sending text messages directly with a mobile phone, which greatly reduces advertisers' advertising costs.

Short message batch sending can quickly and effectively seize market opportunities with its speed, accuracy, and instant sensation. It can group company product promotion information and promotional products through text messages. By distributing it to the handsets of the majority of users, you can get twice the result with half the effort. You can also publish member notifications, internal employee notifications, supplier notifications, and conduct return visits to customers and members. In addition, on the occasion of the Mid-Autumn Festival and the National Day, Liqun uses the short message batch sending platform to send some text blessing messages, which can invisibly enhance the affinity of the company. This is a long-term solution. For short-interest batch sending companies, I only recommend Shenzhen Junxian Technology Development Co., Ltd.

7. Notes:

1. After customers purchase gifts, they must package them according to their requirements, and ask and register the detailed address and best delivery time required for delivery. It is best to It allows customers to provide their contact number and the contact number of the gift recipient so that they can be contacted in special circumstances when making a gift.

2. The words and deeds of the "Mid-Autumn Ambassador" represent the honor of the mall. The "ambassador" must be strictly selected. The image and language affinity must be good, and the "ambassador" must be aware of the problems that may be encountered. Be educated.

3. In order to avoid some problems, the delivery items for this event can only be limited to Mid-Autumn Festival gifts and cannot involve cash. The gifts must be inspected during packaging and no cash can be stored.

4. Since there may be situations such as customer rejection, this should be explained when promoting the event, and it should be explained that if this happens, the mall will return the original gift to the customer.

5. When rejection or customer absence occurs, the "ambassador" must contact the person in charge of the mall as soon as possible, inform the situation and continue with the next task. The relevant personnel of the mall will contact the customer or recipient. Ask for solution.

6. The gifts must be purchased from the mall, and the purchaser must leave his or her real contact number and name. If the return is delayed due to an incorrect number, the mall will inspect the goods after 7 days. The right to process, this should be stated at the time of promotion or activity.

7. The self-written message in the card is the customer’s most sincere wish for the recipient and a frank expression of emotion. Therefore, when choosing a card, you must pay attention to its exquisite appearance and the connotation of the text inside. If there is an adjustment in the price of mooncakes, the card can also be changed to a desk calendar, etc. Of course, it must have relevant introductions from the mall. Doing publicity.

Indicate that some products are not included in the rush sale and use posters on site to indicate this.

This activity can also be used to refund 30% of the payment amount for goods purchased during the rush sale period. You can go to the service desk to collect the refund amount with the amount and time on the shopping receipt.

Note: Supermarkets can launch daily Mid-Autumn Festival specials, launch two to three special low-priced goods every day, and use special low-priced goods to drive the sales of other goods. These special low-priced goods are the best It is related to the Mid-Autumn Festival. Compared with other shopping malls, these products must have an absolute competitive advantage in price.

8. Like to take "family portraits"

For purchases over 200 yuan, you can take a 5-inch photo on-site with your shopping receipt as a souvenir, and you can take it now.

Time: On the day of the Mid-Autumn Festival,

Location: Plaza at the entrance of the shopping mall

Co-organizer: XX photo studio or XX film company

Operation Description:

A scene can be arranged on site, or a pavilion can be built to create an ancient Mid-Autumn Festival charm, or it can be arranged into a modern reunion and festive scene.

It is best to include the name of the mall in the photo, so that you can think of the mall when you see the photo later.

9. Special service measures:

For many customers, they have to buy mooncakes. The types and prices of mooncakes in various shopping malls are similar, because most customers choose to buy them nearby. More convenient. How to make it more convenient for customers and how to attract customers from other shopping malls to purchase in this mall requires the introduction of distinctive service measures. Shopping mall Mid-Autumn Festival activity planning plan 3

The hotel launched this Mid-Autumn Festival promotion activity, aiming to promote the Super 8 hotel brand through the Mid-Autumn Festival festive atmosphere, increase the hotel's visibility, and lay the foundation for popularity after the festival.

1. On-site decoration

The Mid-Autumn Festival is a traditional festival of the Chinese people. The decoration should not be unconventional and should be popular, mainly in a festive way, with red as the main color, and the hall and There are red lanterns hanging at the door, which can reflect the festive atmosphere of the Super 8 Hotel's store anniversary and National Day. The hotel bar and bathing bar are decorated with photo Mid-Autumn patterns, which can better display the characteristics of the Mid-Autumn Festival.

2. Activity time:

September 8th - October 8th

3. Activity theme:

Family reunion Celebrate the Mid-Autumn Festival; dragons and tigers leap to celebrate the store.

4. Activity content:

Activity 1: In order to welcome the Mid-Autumn Festival, Store Day, and National Day, anyone who reserves a room through the Super 8 China headquarters reservation hotline 4006038888 You can enjoy a stay of 10 get 1 free (the event price is equivalent to 125 yuan / room, members are equivalent to 135 yuan / room.)

Activity 2: Mid-Autumn Festival - On the day of the store celebration, members can enjoy a mooncake when staying at the Super 8 Hotel And an exquisite gift (Super 8 cup and napkin box)

Activity 3: Guests staying at Super 8 Hotel from 8pm to 9pm on the day of the store celebration will receive a free membership card worth 38 yuan; 1 box of napkin box .

Activity 3: All guests staying on the event day must present valid documents (ID card; driver’s license; military ID card; student ID card; bank card; license plate number, etc.) with the last number being 15 (Mid-Autumn Festival Evening) 8 (Store Gala Evening) You can enjoy:

1. Get a free membership card; you can enjoy the membership price

2. 8 yuan and 15 yuan discount for guest rooms and baths

3. Give away exquisite gifts

4. Happy lottery; turn your luck (this wheel is placed in the bathing hall)

(1) Special Prize (2) One. First Prize (3) Second Prize (4) Third Prize (5) Participation Prize

Choose 1 of the above 4 types

Activity 4: Aegean Sea Bath: Foot massage in a single room Do it once and get it for free. The items given can only be used next time.

5. Activity requirements:

1. All employees should learn and understand the content of the activity

　2. The above activities can be published through urban media; Tengzhou Daily to increase the hotel’s popularity