What are the advantages of SMS marketing over traditional marketing?

Generally speaking, short message groups have a specific format and content, which can be sent at their own time, so as not to disturb customers' work and life, and customers who are interested in cooperation will take the initiative to contact. Low marketing cost. At present, the price of mass texting is basically 3-8 cents, which is much lower than the traditional media advertising promotion cost and has no technical requirements. Edit the copy and send it.