What are the common marketing methods?

Common marketing methods are as follows:

1, the marketing method of service marketing

Service marketing is also called intangible marketing of tangible goods. Modern market competition is the competition between high-tech and high-quality products and high-quality services. Each enterprise must adopt different forms, methods and means according to its own actual situation in order to better serve customers.

2. Image marketing of marketing methods

Corporate image is a comprehensive unity of business philosophy (MI), behavior recognition (BI) and visual recognition (VI), and it is also the overall feeling, impression and cognition of corporate stakeholders and the public. Its characteristic is that it has the functions of guidance, cohesion and encouragement internally, which makes the overall behavior, values and goal orientation within the enterprise more consistent.

3. Marketing methods of green marketing

Green marketing is to integrate the concept of environmental protection and ecological balance into the marketing management of enterprises, which requires enterprises to organically unify consumer demand, enterprise interests and environmental protection when formulating marketing strategies. Its biggest feature is that it fully considers environmental protection issues and embodies a strong sense of social responsibility.

The marketing principles are as follows:

1、? The principle of honesty and trustworthiness. Honesty and trustworthiness is the most basic part of basic moral requirements, the most important moral standard in enterprise business ethics, and the basis of other standards;

2. The principle of giving consideration to both justice and benefit. Giving consideration to justice and benefit means that enterprises should consider whether it is in line with the interests of consumers and the overall and long-term interests of society. The idea of giving consideration to justice and benefit is the basic principle to deal with the relationship between self-interest and altruism.

3. The principle of mutual benefit. Mutual benefit is the basic creed in trading, which further aims at the nature of enterprise marketing activities.

4. The principle of rationality and harmony. The principle of rationality and harmony is the ideal target mode of enterprise moralization activities.