100 physical store marketing dry goods, don't you know? ㈠

A physical store, no matter whether the business is good or bad, is inseparable from marketing. How to ensure profits correctly and make customers like marketing? The following 100 is about the marketing strategy of physical stores.

Scheme 1 illusion discount-give customers a different feeling

Example: "Spend 100 yuan to buy 130 yuan's goods" is equivalent to a 30% discount, but in this way, we are also telling our customers that my goods are preferential, not discounted.

Option 2 is a golden moment-customers flock to it.

Example: In the supermarket, "10 minutes, all the goods are 1 discount", and the customers snapped up a limited amount, but the passenger flow brought unlimited business opportunities.

Scheme 3: One dollar over value-the promotion strategy of giving up small and taking big.

Example: "Several commodities with a value of 10 yuan or above will participate in the promotion with activities of more than one yuan". Although these goods seem to be losing money, the attracted customers can sell them through joint sales, and the profits will increase instead of decrease. The department store has set up 1 yuan to exchange goods. If you want to exchange goods with 1 yuan, you must set the exchange threshold and reach the exchange threshold before you can participate in this activity. This will promote the sales of goods with poor sales but higher prices in department stores!

Scheme 4 Critical Price-Customer's Visual Error

Example: 10 yuan is changed to 9.9 yuan, which is a common promotion plan.

Option 5: Step price-let customers worry automatically.

Example: "At the initial stage of sales, 1-5 days will be sold at full price, 5- 10 days will be reduced by 25%, 15 days by 50%, and 15-20 days by 75%". This automatic price reduction promotion scheme is mainly to take advantage of the volume and occupy a part of the market as soon as possible.

This promotion scheme can minimize the loss, which was invented by American businessman Edward Farning. On the surface, it seems to be an "adventure" plan, but because it captures the psychology that customers love to take advantage of it and like to join in the fun, for the store, customers are infinite and selective. If this client doesn't come, that client will come. But for customers, selectivity is unique and competition is infinite. If you don't go, others will go, so the customer will definitely surrender in the end.

Option 6 Price Reduction and Discount-Double Benefits for Customers

Example: "Customers who buy goods in our store for over 100 yuan can reduce 10 yuan and enjoy a 20% discount". If 100 yuan is 60% off, the profit will be lost to 40 yuan; But if the price exceeds 100, subtract 10 yuan, and get a 20% discount, losing 28 yuan. But the double benefits of strength will induce more customers to sell.

Option 7: 100% win the prize-turn the discount into a prize.

For example, the discount was changed to a prize, and 100% won the prize only in a new bottle of old wine, which catered to the people's hearts. The tangible benefits made the people materially satisfied, and the two-pronged attack was very rich.

Scheme 8 "cash cow"-shake out the benefits

Example: Shopping in 38 yuan can enjoy the opportunity of "shaking trees" at Christmas. Every time a tree is shaken, a number plate is dropped, and each number plate has a corresponding gift. Make customers feel happy, customers will be willing to patronize this store, and it will also bring opportunities for the store to generate income. Festive elements, interactive elements and affordable elements make customers happy.

Scheme 9 Box courtesy-drinking can also win gifts.

Example: this scheme involves many customers and has no threshold requirements, so it is the most widely used.

Scheme 10 Give customers as many gifts as they buy.

Give customers benefits, so that customers can really get benefits. Customers buy goods of 10000 yuan, and give customers a gift of 10000 yuan (this gift buyer can choose to buy it on the platform of "One Enterprise Help" and get super-brand goods at a price as low as 10%! )

Scheme 1 1 Refund Promotion-Benefit Accumulation in Time

Example: "On the basis of shopping in 50 yuan, customers can exchange cash according to the promotion ratio as long as they give the shopping receipts in the previous six years to the store cashier. For a six-year refund, the refund ratio is100%; For five-year refund, the refund ratio is 75%; If you retire every four years, the proportion of retirement is 50% ... ". The popularity, time and gap earned by this scheme.

Scheme 12 Independent Pricing-Business Strategy of Strengthening Promotion

For example, let the customer price the goods in the range of 5- 10 yuan, and both parties will make a deal if they think it is appropriate. This plan should first pay attention to the floating range of commodity prices. The right to give customers their own prices is only a way to attract customers, and this right is relative. Customers can only set prices freely within the price range provided by the store, which is an important guarantee to ensure that the store will not lose money.

Scheme 13 Supermarket Shopping Card-Cumulative Discount

Exodus: The shopping card has somewhat stabilized the tourists, which is a win-win situation and has an advertising effect.

Scheme 14 fixed account-let customers see tangible benefits

Exodus: 55.60 yuan only for 55 yuan, with little change. Although it looks "generous", it is still more profitable than discount.

Scheme 15 buy more and give more-discount in disguise

Ex: Be careful to send ginseng antler products, ginseng antler wine, ginseng antler capsules and the like. In fact, gifts are flexible.

Scheme 16 Joint Sales-One-time Discount

For example, combine the sales of goods with the same attributes to increase profits.

Option 17: Increase the quantity without increasing the price-give more to customers.

Exodus: Whether the quantity is increased or not, customers must see the benefits.

Plan 18 Autonomy-Promoting Autonomy through Children

Example: On Children's Day on June 1st, children are allowed to choose their favorite toys and items accompanied by the shopping guide aunt, and parents are waiting to pay the bill in the rest area. Pay attention to time, foothold, promotion plan and details to win.

Scheme 19 Self-mockery-Middle-aged people are the most realistic

For example, the curtain in front of a restaurant is "a good snack bar next door", which is characterized by "the lack of delicious seafood is only cheap, and the lack of famous teachers is not authentic and inconvenient". Expose shortcomings but highlight the advantages of "cheap and convenient".

Option 20 Take the initiative to find fault-impress the hearts of elderly customers

For example, it will take the initiative to sell defective goods, so that customers can take the initiative to find faults and gain the trust of customers.

Scheme 2 1 "Happy Golden Wedding"-Advertising and Witness.

Bring couples who have been married for 50 years together and take photos with makeup for free, because in those days, taking photos was a luxury for them, and some people may never have taken a family photo in their whole lives, so the photo studio can hold this activity, not only to advertise for the photo studio, but also to witness such a beautiful thing!

Scheme 22 "Shouxing" effect-let Shouxing advertise for the store.

For an 80-year-old man, his family can get a three-story birthday cake in the cake shop for free on his birthday, which is worth 899 yuan. Of course, the free here is of course conditional, generally it is word-of-mouth publicity, and the average family will not refuse. For example, let family members send friends, praise, or give a praise on platforms such as Meituan.

Scheme 23: Heroes Save the Beauty-Playing the Male Card Well

For example, in a tobacco shop in the United States, a beautiful woman was crushed by cigarettes in the window and longed for a man's help. As long as men buy cigarettes, beautiful women can get out of trouble. This sales plan has a clear goal. Cigarettes are generally aimed at male consumers, and men's psychology is appropriately grasped, thus promoting sales and attracting attention!

Option 24: Choose customers-the "soft" way of shopping mall promotion.

For example, a clothing store has a sign that men are not allowed to enter the store, but a special rest area is arranged for men, so that women can keep their privacy while shopping without boring their other half.

Scheme 25 Giving Gifts-Meeting the "Heart" Needs of Female Customers

For example, at the beginning of the gift-giving activity, the home store will choose to give away one of the complete sets of goods such as quilt cover, bed sheet and pillowcase, which can be disassembled separately, so that customers will have the desire to enter the store again for the complete set of goods and increase the sales of the store from the side.

Scheme 26 "Substitution" Effect-Giving Women Different Feelings

For example, a clothing store advertises "Come here for tens of dollars, and we promise to replace you with another person". Customers who come to the store have accepted the supporting services in the store, giving people a brand-new feeling, and giving some discounts and small gifts to these female customers who dare to accept the "exchange" sales.

Scheme 27: Love me, love my dog —— Do idolize's article well.

Give popular things to girls in idol worship to increase sales. Like a star's peripheral products, signature photos or custom pillows.

Scheme 28 "Valentine's Day Doll"-Making Single Women No Longer Lonely

For example, on Valentine's Day, the doll shop can provide "lover dolls", and anyone who shops in the shop can get them for free. On Valentine's Day, not only couples will go out shopping, but also single young girls can't hold back their curiosity. In order to see the beauty of this "lover doll", they specially come to spend money. This has played a very good publicity effect!

Scheme 29 Shop around-customers have a little more trust.

For example, a store can leave some room for customers when they are hesitant, let customers take the same goods to other stores to compare the quality and price, and inform customers in advance that after shopping around, customers will find that the price and quality of our store are better than other competitors, thus promoting sales and enhancing customers' trust in the store!

Scheme 30 Eat Luck-Consume Crazy for Luck

For example, if the restaurant spends more, it can draw a lottery, and the chance of winning the lottery is high. The winning photos are posted on the wall, and the advertisement is "Lucky, the more the better". Advantages: commodity advantages, customers can refuse to buy but not eat; Lucky proportion advantage, high consumption, high prizes and high winning rate make the winning proportion controlled by the store, which will not lose money but also stimulate the enthusiasm of customers.

Scheme 3 1: More talents-the magic weapon to lure sales.

For example, in a snack shop, you can flip the cards when you buy snacks, give the same snacks when you answer the questions correctly, and give small flavors to small snacks. Grasp the characteristics that children like to show off their bravado and have the satisfaction of small gifts.

Scheme 32 Document Management-Let the customers be moved by it

Exodus: On a specific day, impress customers with messages and gifts.

Option 33: Add it up bit by bit-make customers like you.

For example, "multi-paving" takes less when bearing the load, and adds more, which makes customers feel more. Customer consumption also values feeling.

Scheme 34 Model Double Stars-Sticking to National Cultural Tradition

Example: The old-age goods store selected the "longevity star" and "filial piety star" by using the "model double star" selection activity. Get familiar with everyone and improve brand awareness.

Scheme 35 "Green Leaf Effect"-Fresh fruits are provided to customers free of charge.

Example: Fruit shops reflect the freshness of fruits, and there are leaves on the fruits.

Scheme 36 Chaos Management —— A Good Way for Chaos to Win

For example: winning in the chaos of clothing stalls, enlightenment: commodity sales can not be static, but should do the opposite, and furnishings can reflect price information.

Option 37: Shop around-good goods need inferior goods to accompany them.

For example, it is very effective to sell goods with different quality and the same appearance together.

There is a trick to arrangement 38-the cheap ones are always in the front row.

Exodus: Put some cheap goods in front and put up cheap slogans to attract people.

Scheme 39 mystification-satisfying customers' taste psychology

Example: packaging the goods into luxury goods for the second time and turning the goods into gifts.

Scheme 40 soul mate-used to witness love

For example, a flower shop cooperates with a matchmaking agency to hold a collective wedding for the couple and hold flowers from their soul mates to witness their love. It is also secondary packaging, but it can convey information to customers through activities.

The scheme of 4 1 was collected together-the best seller.

Example: The fruit shop puts some fruits in a basket, which is both beautiful and economical. The combination of similar products is a good way.