The logo has only one capital R. What kind of car is R?

The logo has only one capital R, which is the Linwei brand and Ruiqi brand of Chery's high-end all-around commercial vehicle.

Lin Wei takes "foresight, enterprising and control" as the core and "engine &; Relying on the brand concept of "driver", we can meet the diversified needs of consumers for commercial vehicles by producing high-quality products that are practical, reliable, economical and environmentally friendly.

The logo of Lin Wei consists of the letter "R" and a circle. Like the footprints of unicorns. Kirin has the symbolic meaning of classicality, vitality and wisdom in the traditional culture of China, and is deeply recognized and loved by the people of China.

Using Kirin as the symbol of Lin Wei brand is very consistent with Lin Wei's positioning of high-end commercial vehicle brand. On the one hand, Lin Wei sends safe and auspicious wishes to our future consumers through the beautiful image of Kirin.

Ruiqi is a high-end brand of Chery Automobile. In 2009, Chery launched a multi-brand route, launched 15 new cars on the basis of three platforms, and established four sales subsidiaries of Chery brand, commercial vehicle, mini-car and international company. In Chery's multi-brand strategy, Ruiqi shoulders the role of enhancing brand image and breaking through the brand "ceiling".

Extended data:

First, Lin Wei brand introduction

Lin Wei's leading enterprise management and product production consciousness, as well as young management thinking that keeps pace with the times, together with excellent products, clearly show the core of this brand.

From the beginning of its birth, Lin Wei brand is obviously different from the commercial vehicle brands on the market at present. Compared with cars, consumers' demand for commercial vehicles is more diversified. Lin Wei brand meets the diverse needs of consumers through diversified and subdivided product lines.

Lin Wei brand is committed to working hand in hand with car owners, becoming an engine to promote consumer career development and social progress, and becoming a close partner of car owners' career and life.

Second, Rui Lin brand.

1, Ruiqi M 1

Chery Automobile was listed at Shanghai Auto Show on April 20th, 2009. This car has a unique cartoon shape, and Zhang Yongyuan's smiling front face often makes people feel good about it at first sight. The chubby body is a bit "baby fat", which makes people feel more lovely and looks forward to its internal space.

The interior design continues the cartoon style of the appearance, and the multi-curve design is soft, which makes passengers feel relaxed unconsciously. Moreover, the materials used in the interior are at a high level at the same level, which changes people's impression that the interior of autonomous vehicles is loose and thin.

The power level of its 1.3 liter Acteco engine belongs to the average level of the same displacement, with the maximum power of 62kW and the maximum torque of 122Nm. The fuel consumption per 100 kilometers is about 7, which is still relatively economical.

2. Ruiqi X 1

X 1, as the second new product launched by Ruiqi in the mini-car market, has recently officially landed in the China market. Ruiqi X 1 Five Baby Concept Car JJ released by Chery. This car, like M 1, is positioned in the mini-car market, but in order to segment the mini-car market, Ruiqi gives X 1 a Cross style and is positioned in the mini SUV.

At present, this class of vehicles is rare in the domestic market. At present, the main competitor of Ruiqi X 1 in the domestic market is the mini SUV from the Great Wall. In addition, Zotye 5008, which has been sold in the market for many years, is also a mini SUV, so it will also compete with Ruiqi X 1.

Ruiqi X 1 adopts Chery SQR473F 1.3L engine, with the maximum power of 6 1kW(82 HP) and the maximum torque of114n m. It is equipped with a five-speed manual transmission, and the first model is only a front-wheel drive model.

3. Ruiqi G5

On June 23rd, 2009,65438+February 23rd, 2009, the first high-end model of Chery brand, Ruiqi G5, was officially launched. 2.0T has three models, namely, manual distinguished model, luxury model and automatic flagship model.

From the price point of view, the main competitor of Ruiqi G5 is still the compact car of the joint venture brand, and compared with the medium-sized car of the joint venture brand, the flagship model just reaches the entry bottom line of the opponent. Of course, compared with some self-owned brand B-class cars, the entry starting point of Ruiqi G5 is slightly higher, but the end point of the top price is almost the same. ?

Third, related reports

The reporter recently learned from Chery that Chery Automobile officially released high-end brands Ruiqi and Lin Wei in Wuhu on March 19, 2009, including the logo, connotations and concepts of the two brands.

Among them, Ruiqi is positioned as a mid-to high-end car, and Lin Wei is positioned as a mid-to high-end all-round commercial vehicle. At the same time, Chery established a new marketing company to operate two brands; The high-end product E6 of Ricky brand also made its debut at this conference. ?

According to Chery's plan, in order to support the development of the two brands, Chery will build a new sales network. At the same time, Chery will launch 65,438+06 new models this year, most of which belong to two sub-brands in the Kirin network platform. Ricky brand will have six new cars this year, and Lin Wei brand will have four new cars.

Yin Tongyue, Chairman of Chery, said that paying attention to "energy conservation and environmental protection" has become the demand of high-end cars and will be listed as the core requirement of national government procurement. Ruiqi and Lin Wei will inherit Chery's technical advantages in this respect.

In addition, the state will increase the government procurement of independent brands this year, and once it is implemented, it will definitely benefit Chery Automobile, the first independent brand in China.

References:

Baidu encyclopedia-Lin Wei

Baidu Encyclopedia-Rui Lin

Phoenix Finance-Chery's high-end brands "Ruiqi" and "Lin Wei" were released today.