How to write the implementation plan of old and new activities

Old customers introduce new customers, and the transaction rate is high. At present, Eastnet has a certain amount of old customer resources, which should be used. The following is my new activity plan for you, I hope it will be useful to you!

Article 1 Article 1 of the old belt new activity plan. Purpose of the activity:

1. Old customers appreciate feedback and tap potential customers. Old customers introduce new customers, and the transaction rate is high. xxxx has a certain number of old customers, which is a huge resource and should be used.

2. Mobilizing the enthusiasm of old customers is a means of promotion and encouragement for us, cultivating old customers' love for xxxx, making them automatically and voluntarily recommend their favorite homes to relatives and friends, and effectively using word-of-mouth communication to promote transactions.

Second, the activity object:

Old customers who have paid a deposit or signed a contract for this project.

Three. Activity description:

1. When a new customer introduced by an old customer comes to the sales center for the first time, the salesperson must register in the visiting register.

2. Customers participating in this activity must be old and new customers. Customers who purchase new transactions by themselves are no longer within the scope of this activity.

New and old customers must sign the contract. Pay attention to our project and recommend xxxx to relatives and friends, and give cooperative units such as banks, housing management offices and government personnel the same conditions to start Golden Home.

Four. Activity details:

1. Old customers bring new customers, largely because they agree with this property, and many of them bring relatives and friends. In order to avoid suspicion for your own benefit, it is recommended to reward new and old customers at the same time. It is a kind of appreciation and feedback to old customers, and also a means of promotion to new customers.

2, publicity activities should be deeply rooted in the hearts of the people, can use oral communication, telephone communication and SMS communication and other ways. We must fully mobilize the enthusiasm of old customers.

3. Old customers take new customers to see the house once, and they can reward different gifts according to their intentions. (Cup with a value within 20 yuan)

4. Old customers bring new customers to clinch a deal, giving old customers xxx yuan in cash or xxx yuan in electrical appliances with market value, and xxx yuan to new customers at the same time. After the transaction, give the old customers a new VIP card. After successful signing, new customers can call for gifts within one week. Old customers who have not made a deal bring new customers to make a deal and give xx gifts.

5, an old customer and a new customer clinch a deal for more than two times (including two times) reward xxx yuan gift.

In order to expand the enthusiasm of old customers, expand publicity and give back to old customers, we will draw a grand prize for the right to use underground parking spaces!

Verb (abbreviation of verb) preparation

1. Gifts are placed on site to attract customers and motivate them.

2. Make a gift card in advance, and you can directly fill in the customer's name and gift. With the number, you can register and search.

3. Only one gift can be awarded at a time. Do not accumulate.

At present, the real estate market is extremely depressed and there are no customers. In order to promote the product to market as soon as possible, respond to the group? Fighting for a hundred days, selling 10 billion? Slogan, fully tap the existing resources of the old owners of the project, better achieve this year's sales target, and apply for price increase? Old and new? Encourage and mobilize the enthusiasm of old customers, fully mobilize the enthusiasm of old owners, cultivate the sense of belonging of old customers to this project, let old customers voluntarily recommend friends and relatives around them, and effectively use word-of-mouth communication to promote the transaction, thus realizing circle marketing.

I. Analysis of product sales:

1, current inventory:

This project has been put on sale since February 27th, 20 1x, with 96 houses totaling 9522.86 square meters, 16 shops totaling 580 square meters, and 8 1 garage. At that time, it was reported to the group for approval, and the floor price of the house was 40 19 yuan/m2. By April this year, 9 sets had been sold. On April 20th, the Marketing Department reported to the Group and implemented the one-price policy. The floor price of the house is 3800-3900 yuan/flat. By June 28th, 1 1 set was sold, and so far, 20 houses have been sold, with a sales area of 1748.36 m2.

The sales situation is as follows (statistical deadline: 20 1x.6.28).

2. Analysis of the difference between the product selling price and the reserved price.

A. domicile:

The average residential price is higher than the group's reserve price 147.57 yuan/flat, and the total price of each household (55.72 flat, 135 flat) is higher than the reserve price of 8223 yuan-19922 yuan.

B. stores:

The average store price is 1086.66 yuan/flat higher than the group's reserve price, and the total store price (19.8-32 flat) is 2 1500 yuan-34,800 yuan higher than the reserve price.

C. parking spaces:

The average parking space is higher than the group's reserve price of 4288.78 yuan.

3. Based on the above analysis, it is feasible to adopt the trade-in discount. The principle is that the final price of trade-in discount shall not be lower than the original discount and the group reserve price after promotion. Due to the differences between products and regions, rewards can be set flexibly, and the total amount of the interval can be between 3000 yuan and 6000 yuan.

Two. Activity time: July 1x, 2065438+0-September 28th.

Three. Activity objectives:

1. By giving profits to old customers, arouse their enthusiasm and expand circle marketing according to the characteristics of project customers; 2. Give exclusive discounts to new customers and promote the purchase of houses;

3. Use the resources of old customers, save marketing costs and promote word-of-mouth communication.

Fourth, the activity object:? Old customers? At present, it is defined as customers who have successfully subscribed (signed a house purchase contract) for Dahan Dongfeng Commercial Pedestrian Street and Dahan Central Plaza, with the emphasis on resettlement houses.

? New customers? Visit the sales site for the first time, and finally identify new customers by signing a purchase contract.

Verb (abbreviation for verb) activities and preferential principles:

1, activity principle:

Attend Dahan Central Square? Always bring new promotions? Old owners can get corresponding rewards after signing contracts with new customers and completing all payment procedures.

2、? Always bring new promotions? Principle:

When an old customer introduces a new customer, both new and old customers can enjoy 1500 yuan-3,000 yuan in cash (3,000 yuan-6,000 yuan in total).

Six, inform the way:

1, oral notice

When a new customer makes a deal, the salesperson will give him a detailed introduction? Always bring new promotions? Incentives deepen their impression and make them become? Old and new? A member.

Step 2 tell by phone

After the activity is confirmed, the salesman calls the old customers in batches? Always bring new promotions? Recommend polite activities, encourage old customers to participate and remind them every week.

3. SMS notification

After the activity is confirmed, the sales staff will notify the old customers by SMS? Always bring new promotions? Send text messages every week.

4. On-site notification

Set up at the marketing center site? Always bring new promotions? Publicity display stand.

Seven, old customers to introduce new customers to confirm the principle:

1、? Old and new? When a new customer visits for the first time, the identity of the customer is confirmed. New and old customers go to the marketing center together, and after the sales manager verifies it, the property consultant fills it out? Always bring a new confirmation slip? , which can take effect only after being signed by the sales manager, in triplicate.

2. If the new customer visits alone for the first time, it is necessary for the old customer to confirm with the property consultant by telephone in advance, and inform him of the name and contact information of the recommended new customer. After confirmed by the sales manager, the sales staff will fill in? Always bring a new confirmation slip? . It can only take effect after the sales manager signs it. This is in triplicate.

Eight,? Old and new? Detailed rules for the implementation of the activity:

1. Old customers introduce or lead new customers to the sales office to choose rooms. Completed by the property consultant? Always bring a new confirmation slip? , in triplicate. One copy is kept, and the other two copies are given to new and old customers respectively.

2. After the new customer chooses the house successfully, pay the house price and sign the commercial house sales contract. Property consultants rely on customers? Always bring a new confirmation slip? Fill in? Always bring a new discount approval form? , in triplicate. One copy is kept, and the other two copies are given to new and old customers respectively.

3. Property consultant signed by the general manager? Always bring a new discount approval form? To the financial claim cash-filled red envelopes.

4. The property consultant informs new and old customers to hold it? Always bring a new discount approval form? Go to the marketing center to receive the reward.

5. Does the property consultant matter? Always bring a new registration form? And then what? New customer reward registration form? .

Nine, the principle of customer reward:

After the old customer introduces the new customer to the transaction, the property consultant completes the purchase payment (the house payment must be paid, and if it is a mortgage provident fund loan or installment payment, all the money must be paid to the company account). Always bring a new discount approval form? , in triplicate, signed by the general manager, and received a red envelope full of cash from the finance department. Then inform new and old customers to go to the marketing center in person to sign and receive cash rewards, and make relevant preparations? Old customer reward registration form? And then what? New customer reward registration form? .

X. Precautions for activities:

1. Sales personnel are not allowed to use this activity to create false customers. Once verified, it will be dealt with seriously. All customers are not allowed to make up the order in the future.

2. The customer participating in the activity must be? Always bring new promotions? The new and old customers who clinched the deal and the new customers who bought by themselves are not within the scope of this activity.

3. After signing the contract and paying off the house payment, new customers enjoy the same rights and interests as old customers.

Chapter III, Guiding Ideology, of the Old Belt and the New Activity Plan

Taking the experiment of curriculum reform as an opportunity, we should maintain the continuity of teaching and research ideas, highlight the pioneering nature of teaching and research work, strengthen the pertinence of teaching and research activities, intensify classroom teaching reform, broaden the field of middle school mathematics education reform, accelerate the growth of middle school mathematics teachers and comprehensively improve the quality of middle school mathematics education. Based on what? People-oriented? Improve students' mathematics literacy in an all-round way, correctly grasp the characteristics of mathematics education, actively advocate independent, cooperative and inquiry learning methods, strive to build open and dynamic mathematics courses, effectively improve teaching quality, and cultivate talents facing modernization, the world and the future.

Second, the focus of work

1, keep doing well? Construct inquiry teaching mode? , actively summarize, accumulate and popularize research results, and hold inquiry teaching or heuristic teaching research report display activities.

2, continue to do a good job in mathematics classroom teaching research, deepen? Autonomy, exploration and cooperation? Study on learning style.

3, classroom teaching, closely around the central task of quality education, as far as possible? By changing students' learning style, students' dominant position can be effectively implemented and classroom teaching efficiency can be improved.

4. Actively advocate modern educational technology, give full play to the advantages of our school, and give full play to the role of multimedia in classroom teaching.

5. Strengthen classroom teaching management and quality awareness, and really improve students' comprehensive quality and ability. Third, the work measures

(A), classroom teaching reform

1, grasping routines and promoting educational reform. Continue to do a good job in classroom teaching routines and standardize teachers' classroom teaching behavior. Pay attention to the investigation of teaching situation and the research of teaching problems, reflect on them in time, keep records, and advocate keeping a diary of teaching work. 2. Integrating scientific research to promote educational reform. Taking teaching and research activities as an opportunity, we should strive to take the topic as the guide in teaching research, organizing open classes and observing classes, strengthen individual attempts, pay attention to subject participation, cultivate innovative consciousness, and maximize the integration of teaching research and subject research.

3. Improve the evaluation mechanism, combine classroom teaching evaluation activities, and give full play to the guiding, standardizing, identifying and motivating functions of teaching evaluation.

4. Strengthen theoretical study and pay attention to experience accumulation. Every teacher should make full use of "middle school mathematics teaching" and "middle school mathematics teachers", focus on self-study, vigorously carry out theoretical study and discussion in activities, completely change teaching concepts and focus on teaching reform experiments. Consciously sum up the usual classroom teaching at any time and remember it carefully? Notes after class? Make a summary of each sub-topic every month and summarize the gains and losses.

5. What should we try to explore the reform mode of classroom teaching? Practical, practical and effective? Principles, and strive to make classroom teaching? New, true, complete and innovative? (preparing lessons? New? Do you want to go to class? Real? , psychological counseling? All of them? , homework? Chuang? )。

Reform of teaching and research activities

1. Bring the old with the new, help and learn from each other, and improve teachers' teaching ability in an all-round way. In the teaching and research activities, we give lectures and guidance, and also communicate in many aspects in the usual teaching.

2. What should be done in each activity? Have goals, be prepared, focus on the process, and gain something? Require bold attempts, not the pursuit of stability. Every open teaching and research class should be tried, and teachers and instructors must listen to the class well and do a good job in helping each corresponding link.

3. Everyone participates. On the basis of doing a good job in sub-topic research, every teacher should make efforts in experimental research, keep making progress, write relevant teaching and research papers, and improve our practice and theoretical level.

4 grade group teachers should regularly carry out teaching discussions and exchange experiences. Focus on preparing teaching plans of relevant units and communicate in time. Continue to write teaching reflection, make a long teaching postscript every semester 10, strengthen daily self-teaching reflection, and strive for teaching reflection or teaching essays in class.

6. Organize the teachers of this group to go out to observe various open classes, research classes and demonstration classes, inspect the educational and teaching reform practices of other schools, and obtain the experiences and practices that can be used for reference. After returning to school, it will be better absorbed and internalized through lectures and other forms.

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