What should our company do if it needs to publish information (advertisements) on today's headlines?

First of all, there are three main forms of advertising in today's headlines: open-screen advertising, information flow advertising and details page advertising.

1. Open screen advertisement

Open-screen advertisement is the advertisement that we display when we open today's headlines for the first time every day. Advertisements here can support three forms: static pictures, dynamic pictures and videos.

2. Information flow advertising

Information flow advertising is to package the advertisement into news information and display it in the recommendation column of today's headlines. Generally speaking, there will be an advertisement for every 3-5 news items. Such advertisers are highly accepted and are not easily disgusted.

Information flow advertising can be targeted according to the user's region, age, gender, professional identity, hobbies, mobile phone standards, operators, mobile phone brands and other dimensions.

3. Detailed page advertisement

The advertisements on the details page are located under the copyright articles and above the related reading contents. The advertising forms that can be supported here are the same as the previous two. It can support big pictures, small pictures, group pictures and videos. As for the promotion purpose, the ultimate goal is landing pages and application downloads.

Today's headlines have a deep understanding of users, which is reflected in more than 2.2 million interest tags. This fine dimension can accurately reach the people needed by the brand. The essence of marketing is the effective acquisition and utilization of traffic. Regardless of the brand level or the effect level, marketing is ultimately to achieve the highest conversion in the use of traffic.