Restaurant Dragon Boat Festival Planning Scheme 20 18

As the Dragon Boat Festival approaches, what activities will the restaurant have? The following is my collection of "Restaurant Dragon Boat Festival Activity Planning Scheme 20 18" for your reference, hoping to help you! Stay tuned for more exciting content!

Restaurant Dragon Boat Festival Planning Scheme 20 18 I. Time:

National holidays are June 16, June 17 and June 18 (Dragon Boat Festival is the fifth day of the sixth lunar month).

2. location: 1F XX, XXX, 6th floor.

Three. Goals and objectives of the activity:

Yi Mao Chongwu

Dragon Boat Festival is coming, and the red pomegranate flowers are all over the mountain village.

Zongbao is divided into two steamed buns, and Ai wears a dangerous crown.

I am also busy preparing medicines and prescriptions to prepare for my safe illness this year.

When I finished my work, I smiled at the cups and plates.

Lu You's poem "Tales of Yi Mao" describes the life customs of people at that time during the Dragon Boat Festival. They ate dumplings with two corners. In order to make this year safe and sound, XX Restaurant has specially prepared exquisite gift baskets for your relatives and friends this year. XX restaurant presented many surprises on Dragon Boat Festival!

Fourth, marketing objectives:

Members, individuals, families, relatives and friends during the Dragon Boat Festival.

Verb (short for verb) Subject:

"Wanshui Qian Shan" Brown "is love, XXX restaurant invites you to share the Dragon Boat Festival!" The theme of the event is unconventional and refreshing, creating a warm and warm atmosphere on the festival.

Sixth, the combination of promotional activities.

1. During the activities of Housekeeping Department, the business strategy of "Book a room and give a blue coupon" was adopted, and the cash was issued 1 room to give a gift box coupon to 38 yuan.

2. The food and beverage department takes Qianshan "Brown" as a sentiment, and XXX restaurant invites you to share the Dragon Boat Festival! The theme of the following promotional activities.

1), during the event, you can enjoy a 10% discount on the food at Regal House on the 6th floor.

If you spend more than 2000 yuan per table, you can get a new Cantonese dish (excluding high-grade seafood, abalone wings, soup, tobacco and alcohol, etc.). ).

2) Western restaurants provide the following benefits:

A if more than three people (including three people) come to the restaurant for dinner during holidays, one person will be free of charge;

B. During the activity, two people can enjoy special afternoon tea without one person.

C. Anyone who comes to a western restaurant for dinner will get a meal voucher on each table.

(All guests who receive meals should input all their personal information into the guest information database of the department or restaurant, including their names and telephone numbers, so as to promote them in the future. )

3) The second "I can be a chef" activity will be held on June 4th.

In the restaurant, the chef of the Western Kitchen Bakery will personally demonstrate the making of zongzi. At that time, guests can experience the fun of making zongzi in the "Asian Restaurant".

4) Dragon Boat Festival dumplings 10 yuan/each, 90 yuan/basket.

4. Activity time: June 4 to June 22, 20 18

Dinner: 18: 30-2 1: 00 RMB per person in 98 yuan.

Venue: Western restaurant on the first floor of XX restaurant

Reservation telephone number: XXX

Seven, budget and advertising planning:

1, rolling broadcast of TV broadcast propaganda, estimated at 1 ten thousand yuan;

2. promotional materials.

500 sheets per page ￥450 yuan;

3. newspapers, newspapers, etc. ;

4.XX All mobile phone mantissas cover carpet messages for users and members of 6, 8 and 9.

It is estimated that 65,438+00,000 pieces will be issued at an estimated price of ￥300 yuan.

Additional SMS content:

① "Wanshui Qian Shan" brown "is love, Regal Kangbo Restaurant invites you to spend the Dragon Boat Festival!" Regal Kangbo Restaurant launched a new gift box for healthy zongzi on Dragon Boat Festival, and reserved the telephone number XXX.

(2) Pick a bunch of mugwort leaves to ward off evil spirits and hang them at the door, steam a pot of fragrant zongzi on the dining table, make a pot of fragrant wine and fill the glass ... Most importantly, share this wonderful Dragon Boat Festival with you with my blessing. Regal Kangbo Restaurant wishes you and your family a happy Dragon Boat Festival.

Eight. Estimated income:

300 pieces * 10 RMB/piece = 3,000 RMB.

100 basket *90 yuan/basket = 9000.

Dinner: 98 per person * 60 per person = 5880.

Total: 5880 * 3/ day = 29640

Nine, June 10 before other work should be improved and supporting.

1. All printed materials of Dragon Boat Festival have been designed and printed;

2. The management of coupon issuance is formulated and improved by the Finance Department;

3. All propaganda and preparations of all departments have been completed;

4. Purchase and packaging of zongzi gift boxes.

Restaurant Dragon Boat Festival Planning Scheme 20 18 2 1 Event Theme-"Happy Dragon Boat Festival, Healthy XX Zongzi"

Second, the planning purpose

1, let customers know about XXX Grand Restaurant, and dispel customers' concerns about the high consumption level of this restaurant.

2. Enrich the atmosphere of traditional festivals and stimulate family consumption;

3. Utilize the existing site resources to realize diversified sales; Increase restaurant turnover;

4. Consolidate the joint efforts of restaurant sales, mobilize the enthusiasm of all staff, and bind management;

5. Expand the popularity of the restaurant and strengthen the connection between the restaurant and customers.

Three. Activity time: June 16-June 18.

4. Public objects: restaurant suppliers, government organizations, bureau-level units, enterprises and institutions, all agreed customers of restaurants, etc.

Verb (abbreviation of verb) activity content

1. The restaurant has introduced three kinds of low-grade, middle-grade and high-grade zongzi with health characteristics, and printed the words "Tianyuan Dasha Store" on the box (the price and product name of each product are to be determined), which will be sold to customers as gifts by the marketing department.

2. Launch a series of healthy dishes as selling points to sell to customers.

3. Combination of related promotional activities

1. Housekeeping department adopts the business strategy of "sending food and beverage vouchers", and opens a room in cash 1 room to send food and beverage vouchers to 50 yuan.

2. The Food and Beverage Department carries out the following promotional activities.

1), 2 bottles of beer per table are free. (Activity time: early May of Gregorian calendar1-early May 5th)

2) Free 10 zongzi for each table. (Activity time: early May of Gregorian calendar1-early May 5th)

3) For cash consumption, 300 yuan and above will give 50 yuan coupons (limited to early May1-early May 5 in Gregorian calendar) and 100 Yuan Diamond Jiacheng ktv coupons.

4), and launch a variety of special Dragon Boat Festival dishes.

5) With the Dragon Boat Festival culture as the content, a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings will be launched, and 2 special dishes will be sent to the reunion banquet.

Step 5 advertise

1. Exquisite advertising leaflets are distributed and publicized by the marketing department to customers, thus expanding influence and guiding consumption. (The leaflet was made on May 65438, 2006)

2. Use public information network and SMS platform to release information to new and old customers and inform related activities.

3. Publicity through in-store decoration and layout.

● Use sachets and wormwood to simply decorate and embellish the entrance and corridor of the food and beverage department.

● A booth will be set up in the lobby to publicize and sell exquisite Tianyuan Zongzi (to attract guests' perspective).

● Place advertisements for related activities in the elevator.

● Last month, the KT board at the top of the corridor of the food and beverage department hung relevant advertising terms.

● There is a horizontal vise in the lobby, and the glass frame is used to publicize the detailed rules of related activities.

● Place advertising leaflets in the front desk, guest rooms and lunch boxes.

● Relevant publicity can be considered in the graphic information of Ningxiang TV Station or Ningxiang Daily.

Sixth, improve the work related to supporting.

1. All departments should explain and train the contents of this activity before X.

2. The office and marketing department should determine the type and quantity of gifts to be ordered before X..

3. The purchasing department should contact the suppliers of packing boxes and zongzi before X months.

4. The management of consumption distribution is formulated and improved by the Finance Department.

The kitchen department is responsible for preparing special dishes and the Dragon Boat Festival reunion banquet.

6. The marketing department is mainly responsible for distributing leaflets and promoting zongzi.

Restaurant Dragon Boat Festival Planning Scheme 20 18 III. I-word duration

Three o'clock in the afternoon.

Second, the venue.

XX hotel XX road branch

Three. participant

All employees of Guoli Semiconductor

Fourth, the rules of the game

Divide all the staff into four groups, each group has basically the same number of people. The team leader who got an A stood at the end and was responsible for guessing the words at the end of the game. The order of other team members is decided by the team itself (the negotiation time should not exceed 2 minutes). If any of them can't attend, the group will elect a leader, and the guessing order will be in the order of spades, hearts, clubs and diamonds. XXX will be responsible for timing each group during the competition.

When all the players in the team have completed the physical transmission of words, the captain will guess the words and stop counting when the captain correctly guesses the words (with the same meaning) or decides to give up.

Performers are not allowed to use their voices and mouths.

After the performance, team members can watch it, but they are not allowed to communicate in any way.

Waiting players are not allowed to peek.

Props are not allowed.

People who watch from the scene, whether they have performed or not, can only be happy and can't do anything else.

Teams that violate this rule will be reminded.

Give a minute to prepare.

Fifth, the way to play.

Line up in each group and stand facing the back. Two colleagues who were performing turned around, took two steps forward to perform, and returned to the team after the performance. Performances were performed in the form of 1 and 2, 2 and 3, 3 and 4 until the end of the game. The maximum time limit of each group is 10 minute.

Sixth, the conditions for winning the prize

When the guessing is successful, the team that takes the least time is the winning team;

When all teams can't guess the correct word, the team that uses the shortest time wins.

Seven. Determination of breach of contract

1. No talking between two performers, no lip-synching, only visual performances are allowed;

2. During the performance of the performer, other members of the team can't look back, and after the performance, they turn to the opposite side and can't participate in the performance again;

3. If the above situation occurs, it will be regarded as a foul.

Eight. punish

Violators will be replaced by new words and time will not stop. In order to punish the team that violates the rules, the difficulty of words will increase.

Nine, reward

Zongzi is divided into many kinds of fillings. The members of the winning group will have the right to choose their favorite flavor, and the remaining groups will distribute it.

X. Matters needing attention

1. Equipped with cameras and camcorders-XXX

2. Buy zongzi with steamer -XXX/XXX

3. Prepare two cards and send them to everyone-XXX.

4. List of production team members-XXX

5. Time work-XXX

6. On-site photo and video shooting -XXX/XXX/XXX

7. Heating Zongzi during the game-XXX

8. Prepare some sentences related to the Dragon Boat Festival -XXX/XXX.

Restaurant Dragon Boat Festival Planning Scheme 20 18 IV. Promotion form

From May 18 1. Xx restaurant introduces three kinds of healthy zongzi (price to be determined): (paid to the general manager)

(1) green tea and bacon jiaozi: clearing the throat, benefiting qi and nourishing the face;

(2) Red bean paste and alkaline water jiaozi: cool and relieve summer heat, digestion and stomach;

(3) glutinous rice and mushroom dumplings: clearing away heat and toxic materials, dispelling wind and dredging orifices.

2.xx restaurant plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as a selling point to introduce to customers;

3.xx restaurant plans to launch the activity of "fragrant dumplings for removing diseases and protecting health" in combination with traditional customs during the Dragon Boat Festival;

Second, store decoration, atmosphere

1.xx restaurant will set up a display stand at the door to publicize and sell exquisite zongzi and cordyceps cakes.

2. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors;

3. Make exquisite leaflets and posters for distribution and posting, so as to expand influence and guide guests to spend.

Third, advertising.

1. Publicity leaflet (produced by artists and completed before 16)

2. Newspaper advertisements (the marketing department is responsible for advertising in Nanshan Daily and Evening News at the end of May and the beginning of June)

3. Poster making (the artist is responsible for designing and making color spray drawings, and posting them on the front of the lobby column with KT board, which will be completed before 16).

Fourth, promote the division of labor.

1. Chinese food marketing department is mainly responsible for distributing leaflets and cooperating with other departments;

2. The Chinese food service desk is responsible for personal reservation;

3. The restaurant marketing department is responsible for the reservation of regular customers and agreement customers;

4. Manager 4.XX is fully responsible for promotion and reservation.

Restaurant Dragon Boat Festival Planning Scheme 20 18 5 On the occasion of the Dragon Boat Festival, in order to stimulate family consumption, enhance the popularity of the restaurant, let customers know more about Changxing New Zijin Restaurant and mobilize the potential of consumers at all levels; In order to improve customers' loyalty and trust in the restaurant, our department has specially formulated a series of activities for the Dragon Boat Festival. The details are as follows:

I. Activity Time: 201August 61June 6 18.

2. Location: xx Hotel (Chinese food is the key promotion object);

Third, the theme of the event: Zijin family biography, thousands of brown incense.

Four. Goals and objectives of the activity:

1, let customers know about the new Zijin restaurant and dispel their concerns about the consumption grade.

2. Enrich the atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in free time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

5. Promotion target: mainly individual customers, families, relatives and friends who come to the restaurant for consumption during the Dragon Boat Festival;

Activity of intransitive verbs:

1, grandly launched three gift box brands with different flavor combinations: Zijin Shijia Dumplings, Harmonious Phoenix Dumplings and Reunion Dumplings; Brand zongzi packaging and price: (note: red wine and red wine bottle opener can be sponsored by suppliers through negotiation);

(1), Zijin shijia dumplings: 108 yuan/box (4 zongzi+red wine 1 bottle+red wine bottle opener1);

(2) Harmony Phoenix Zongzi: 168 yuan/box (6 Zongzi +65438 red wine +0 bottles +65438 red wine bottle opener +0 chess coupons +0 cards);

(3) Reunion dumplings: 208 yuan/box (8 zongzi+red wine 1 bottle+red wine bottle opener 1 laundry voucher 1 mulberry voucher 1 piece);

2. Combination of promotional activities (focusing on Chinese food in restaurants to drive consumption in other commercial places):

1), China beer buy one get one free (designated brand);

2) Launch a variety of exquisite and affordable "Dragon Boat Festival Reunion Banquet" with Dragon Boat Festival cultural characteristics and suitable for family gatherings, and book the "Dragon Boat Festival Reunion Banquet" until ktv afternoon (14: 00- 19: 00), (including 10 cup of tea);

3) Anyone who spends more than 1 ,000 yuan in ktv will be given 1 box of brand zongzi (Zijin Shijia Zongzi) and 4 sets of exorcism products;

4) During the event, members who buy gold cards in Zijin Restaurant will get 2 boxes of Venetian jiaozi and 4 sets of exorcism supplies; The original gold card members can enjoy a 20% discount when they buy zongzi in this restaurant.

3. Buy brand jiaozi

Anyone who buys three brands of zongzi in cash (in any combination) for 2500 yuan will get a standard room for one night for free.

Add 2 sets of exorcism supplies;

4. Anyone who opens more than 3 rooms in cash in this restaurant during the activity will be given brand glutinous rice balls (Harmony Phoenix glutinous rice balls 1 box+3 sets of exorcism articles for Dragon Boat Festival (exorcism articles are: Acorus calamus, wormwood, sachets and candied haws).

Precautions:

(1), guests need to buy if they have other needs. Please ask the waiter to help the guests get it in the Chinese restaurant during the meal according to their needs. Dishes should follow the principles of "original flavor" and "original flavor". Suitable for family dinners and gatherings of relatives and friends. Light taste, suitable for all ages, large consumption and moderate price. Timely launch banquets of various grades, interspersed with special dishes, signature dishes and new dishes, so that consumers can fully understand the chef's level of the restaurant and promote the establishment and promotion of the restaurant's image brand.

(2) During June 9th-13, each restaurant will give away 1 pine palm seed, 1 red dates and 1 preserved eggs for free at each table.

(3) Anyone who stays in the guest room from June 9th to 1 3rd will be given 2 pine brown seeds and1petal red dates in each guest room, and the way of "giving brand zongzi as soon as you open the room" will be adopted.

(4) All sauna and foot bath expenses can be paid to each person during June 9th-13rd.

(5) Every customer who dines in the Chinese restaurant during June 9th-13rd will be given a box of five-zi Deng Ke for free, and please ask the catering department to prepare it (namely, red dates, brown sugar, salted eggs, zongzi and longan).

Seven, the Dragon Boat Festival worship:

Activity time: June 9, 201August-June 12 Activity target: catering agreement units and private entrepreneurs.

Group worship: led by the marketing department, the restaurant organizes department managers and marketing representatives to visit old customers.

VIII. Publicity and promotion

(1) The banner at the entrance of the restaurant reads: New Zijin wishes the people of the whole country a happy Dragon Boat Festival.

(2) Water signs: 1 on the side of Zongzi Hall in the lobby, and 1 at the entrance of Chinese restaurant, sauna department and entertainment department.

(3) Restaurant elevator advertisement: According to the actual size, the content is: discounts and prices of various departments during the Dragon Boat Festival.

(4) leaflet, size a4,10000; Leaflets are placed in all departments' rooms, front desk and cashier for guests' reference and newspaper delivery.

(5) Vouchers, specifications: 5 cm wide and 13 cm long, named as: Zijin Shijia jiaozi Voucher, Harmonious Phoenix jiaozi Voucher and Reunion jiaozi Voucher, each of which is printed for the first time, with 500 copies each. If necessary, it will be printed internally.

Instructions for ticket use:

This coupon can only be purchased with xx brand Zong 1 box (basket);

This coupon is not redeemable or cashed, and may not be mixed with other coupons;

This coupon can only be used if it is stamped with the special financial seal of this restaurant; The final interpretation right of this coupon belongs to this restaurant.

(6), huge: the content is the price of the three major brands of zongzi in our store and the preferential measures of various departments;

Once the mobile phone message:

New members of the restaurant, old customers who left contact information, and all mobile phones in Changxing County have four-digit and three-digit serial numbers, and they are covered by carpet messages from 6, 7, 8 and 9 users. It is estimated that 20,000 messages will be sent; Text message content: Zijin family biography, thousands of brown incense.

During (1) and June 5-June 13, a dragon boat decorative platform was set up in the dining hall, and both sides of the dragon boat were covered with paddles. A variety of zongzi are displayed in the dragon boat, and a kt board is set behind the dragon boat to create the cultural atmosphere of the Dragon Boat Festival, decorated with mugwort leaves, calamus and sachets. Set up a zongzi kiosk, named "Zijin Zongqing Pavilion", and the restaurant has a special person to track the sales of zongzi kiosk;

(2) Zongzi Museum mainly deals in three brands of Zongzi (Zijin Shijia Zongzi, Harmony Phoenix Zongzi and Reunion Zongzi): A, realgar wine, Acorus calamus, wormwood, sachet, cucumber (with sugar) (bagged, 30 yuan/bagged) B, and Wuzi Deng Ke (Wuzi Deng Ke ingredients: red dates, brown sugar and salted eggs). (Note: This price is for reference and should be priced according to the purchase cost. )

(3) From June 5th to June 3rd 13, a pile shaped like a dragon boat was set up in the open space of the Chinese restaurant, with the dragon head in front and the dragon tail behind. The dragon is covered with all kinds of zongzi, and there is also a banner on the dragon. The text on the banner is the theme of this promotion: "The story of Zijin family, the fragrance of thousands of families."