How to report false advertisements?

The ways to report false advertisements are as follows:

1. Consumer complaints: Consumers complain to the administrative department for industry and commerce by letter, fax, SMS, email, website or going to the industrial and commercial department, explaining the contents and reasons of the complaint;

2. The industrial and commercial department accepts complaints: if the consumer complaints meet the requirements, the staff of the industrial and commercial administrative department will accept the complaints and record relevant information within seven working days;

Within 3.60 days, if the consumer parties agree to mediation, the administrative department for industry and commerce shall organize mediation and inform the parties of the time, place and mediator of mediation. After the parties reach a mediation, the administrative department for industry and commerce shall make a mediation document and file it.

Belong to the scope of false advertising:

1, the commodity or service does not exist;

2. Information on performance, function, origin, use, quality, specification, composition, price, manufacturer, expiration date, sales status, honor obtained, etc. Information such as the content, supplier, form, quality, price, sales status, and honors of the goods. Commitments related to goods or services are inconsistent with the actual situation and have a substantial impact on the purchase behavior;

3. Using fictitious, forged or unverifiable scientific research achievements, statistical data, survey results, abstracts, quotations and other information as proof materials;

4. The effect of fictional use of goods or receiving services;

5. Other situations that deceive or mislead consumers with false or misleading contents.

To sum up, if you find false advertisements, you can complain to the industrial and commercial bureau or the local market supervision and management department at or above the county level. The Industrial and Commercial Bureau is the direct management department of advertisements, and all advertisements released by the media must be filed with the local administrative department for industry and commerce. As long as it can be proved that an advertisement is false, then the publishing unit and production unit of the advertisement, including the celebrity spokesperson, need to bear the responsibility.

Legal basis:

Article 4 of the Advertising Law of People's Republic of China (PRC)

Advertisements shall not contain false or misleading contents, and shall not deceive or mislead consumers.

Advertisers should be responsible for the authenticity of advertising content.