Posters for real estate promotion-What are the main forms of real estate advertisements?

What are the DM, folding pages, posters and other contents in the real estate publicity materials? DM: It's called a leaflet. Its main functions are: delivery characteristics: low production cost; short-term promotion information of real estate; basic information folding of real estate; similar to loushu, it is a simple loushu in essence. Its main functions are: simple loushu's functional characteristics: general production cost and rich content; real estate related information, including project introduction, apartment introduction and other posters: the general specification is A3 size, which belongs to a feature and content of DM. I hope I can help you!

What are the main forms of real estate advertising? Real estate generally depends on the size to decide what kind of advertising form to invest, and the common way of large-scale real estate projects is to promote them in various ways. Traditional media and new media such as case names, loushu, slogans, short messages, propaganda film production, fences, road signs, guiding flags, outdoor anti-aircraft guns, sales office display boards, single pages, folding pages, newspaper clippings, posters, print media advertisements, manuals, DM direct investment and online advertising marketing can all be fully utilized in the real estate field.

The following are the advertising forms that real estate developers often use in marketing planning:

1. The case name is the name of the real estate, the first step of the real estate marketing planning, the first advertisement of the floor and the most direct advertisement. A good case name can attract the attention of consumers, has a strong impact, stands out among many real estates, shows the characteristics of real estates, and delivers these characteristics to customers at the first time. The popularity of the project in the market is also particularly important. The name of the case can clearly locate the consumer groups, and developers can attract specific consumer groups through the name of the case. A series of representative building names is another concentrated history of real estate evolution. The name of the building carries the meaning of the building, which is in close contact with people, showing the richness and brilliance of the building and stimulating consumers' thinking and expectation.

The name of the case is the representative of a project and the "military chess" of modern commercial warfare. Therefore, the creativity of the project name must closely revolve around its theme and conform to the characteristics of its marketing promotion, so as to achieve an excellent real estate name.

The styles of case names can be varied, or profound, or make the finishing point, or rich in meaning, or unique, but the six elements of real estate naming have universal applicability.

2. Loushu Loushu is important information for real estate developers or sales agents to promote real estate and attract buyers. It is an important form of real estate advertising, and it is the key to enhance the overall image of the company and the real estate and publicize the real estate. Loushu, with comprehensive content, exquisite production and unique expression, is the best medium for companies and real estate to display their images. Make customers fully understand the overall strength of developers and the characteristics of real estate, so as to strengthen the recognition of developers and their real estate.

3.SLOGANSLOGAN (advertising SLOGAN), many real estate projects love to use slogan as the positioning language of the project. It is the essence of a project, the corresponding analysis of products, consumers and corporate culture concepts to be promoted by advertisements, the scientific exploration of consumer demand, consumer psychology and many other fields, and an important part of marketing strategy. From the early stage to the late stage, along with the whole marketing stage.

4. SMS (1) has low cost: the advertising cost required for real estate SMS marketing is very low.

(2) Speed: Real estate short message marketing is not limited by time and region, and can spread to consumers in the shortest time.

(3) Accuracy: The biggest feature of real estate SMS marketing is "one-to-one" transmission of information and forced reading.

Short message marketing is one of the necessary marketing methods for real estate enterprises today.

Jinan chengyun advertising media co., ltd., Jinan advertising company, advertising film production.

According to the purpose of advertising, real estate advertising can be roughly divided into four types:

1, promotional advertisements Most real estate advertisements belong to this type. The main purpose of advertising is to convey information about the real estate sold and attract customers to buy it.

2. Image advertising establishes the brand image of developers and real estate, and expects to leave an overall and long-term impression as the advertising purpose.

3. The advertising purpose of concept advertising is to advocate a brand-new lifestyle and lifestyle. For example, the concept of "Guangzhou Back Garden" is to spread a new concept of enjoying a relaxed life in suburban houses after busy and intense work. Appear in the form of soft advertisements, such as admission and friendship notices, various congratulations and thank-you speeches published in the mass media.

A surprising move to sell a house in the county: wheat pays the down payment. What new tricks have housing enterprises played for promotion? The first half of the year will be a perfect ending. In order to promote project sales, the marketing activities released by real estate enterprises are more diversified. On June 20th, two "very distinctive" marketing posters were widely circulated on the Internet. One originated from the waterfront garden villa of Henan Jianye in Minquan County, Shangqiu City, Henan Province. The theme of the activity was "2 yuan/Jin, wheat buys a house", and the highest purchase price was 6,543,800 yuan. The other is from Jianye City, Qixian County, Kaifeng City, Henan Province. "5 yuan/Jin, garlic buys a house." The two posters are printed with the words "Love to help farmers, buy wheat at a high price and pay the down payment" and "Love to help farmers and help settle down" respectively.

Time Finance consulted the sales staff of the above two new buildings as a real buyer, and confirmed that the publicity in the poster was true and effective. Ping Li (pen name), a salesperson of Waterfront Garden in Henan Jianye, said that the theme activity started and ended from June 20th to July 10, and the buyer sold the wheat market to a specific buyer at a price higher than the market price, and the account could offset the down payment. "How much (wheat) has been collected, but the maximum deductible down payment is 6.5438+0.6 million yuan." According to Time Finance, the above market price is indeed higher than the local market price. At present, the market price of wheat is about 1.5 yuan/kg, and the market price of dried garlic is only about 1.5 yuan/kg.

The theme activity of "Garlic Buying a House" in Jianye City, Qixian County, Kaifeng started earlier. On a small video social platform, since the middle and late May of 2022, many local intermediary companies have released promotional videos of related theme activities, and the garlic recycling money can only be used to offset the down payment. Liu Ye (pen name) told Time Finance that the maximum tax deductible is 20,000 kilograms of garlic, which is about 654.38 million yuan.

Nearly half a month's time, the theme activities have achieved certain sales results. Posters widely circulated on the Internet show that during the period from May 22nd to June 6th, the new property received 2859 phone calls and 852 visits, and 30 sets were sold. The transaction volume per kloc-0/6 days was about 860,000 Jin of garlic.