Jiang Nanchun's inspirational story

On the same day, it made headlines in the media across the Taiwan Straits. After 2008, Jiang Nanchun only appeared in the entertainment section once, because she married Chen Yujia, the female anchor of Phoenix TV. In addition to the bride's pregnancy, major media will focus on Jiang Nanchun's net worth, and various versions of the description range from 6 billion to 30 billion.

In fact, the year before marriage is the most tangled day since Jiang Nanchun went to sea. That year, his focus was hit one after another, and his share price once fell from $60 to less than $5; It was also that year that he handed over the seal of the CEO, ignored all the media's doubts and speculations, turned off his mobile phone and disappeared from public view. Now it seems that he at least gained love that year.

Brave in those days

At 7: 50 in the morning, the young poet woke up/fastened his belt and put on his sweater/his eyes could not return to reality for the time being/but the sun was obviously too dazzling.

At the time of writing this poem, Jiang Nanchun was a student of Chinese Department of East China Normal University and the president of Yu Xia Poetry Society, and occasionally invited girls to dance as poets at school dances. A few years later, he stopped writing poems. In the eyes of many people, if he doesn't open his mouth and reveal his Shanghai accent, he is a northerner with a clear figure and face. He said that writing poetry is like getting acne, and that period has passed. Doing business is his natural choice.

When Focus was founded, Jiang Nanchun was only 30 years old. He is no longer a poet. He wakes up earlier in the morning. He gets up at six and arrives at the company at nine. He has been busy until one or two o'clock in the evening and has never stopped at weekends. There are several famous jokes about his busyness: First, there are only shirts in his closet, but there are no casual clothes, and there is no time to mend his shoes when they get into the water; Secondly, his only leisure is foot massage, because he can make phone calls and talk about things when doing foot massage; The third is that he likes to meet customers very much, both at the beginning and after listing. This style once became a model of CEO, and almost all sales people in all industries said sourly that people focused on doing well because the big boss accompanied them to meet customers.

At that time, there were no Weibo, 3G mobile phones, tablet computers, elevators, subways and other planes. It was also the turning point of the economic cycle from bear market to bull market. So the appearance of Focus was immediately named as new media, and the venture capitalists who had been silent for a long time smelled the bloody smell like sharks. In China, to prove that something is not hot depends on how long and how many copies it will exist in the market. From 2003 to 2005, it only took three years for Focus to go public in the United States. In these three years, Focus imitators have created another miracle: buses, parking lots, hospitals, beauty salons and even hotel toilets. Everywhere people go, there are advertisements. Many small and medium-sized outdoor advertising companies aim to be acquired by Focus from the first day of their birth.

Ask them about the price. This was Jiang Nanchun's mantra during that time. His generous shareholding not only originated from Caida in 2007, but the market value of Focus once exceeded the sum of the market values of four Nasdaq listed companies such as Sina, Sohu, Phoenix Satellite TV and Baima, reaching more than 8 billion US dollars, and also because Focus had successfully completed two acquisitions to acquire frame media for 654.38+83 million US dollars, thus controlling 90% of the market share of elevator print advertising media. In exchange for a 0/00% stake in Juzhong Media/KLOC-at a price of 325 million dollars, they became the monopolist of building LCD advertising and maintained their pricing power, which continues to this day.

Short time

If someone asks me what will happen to the building TV today, I am already reluctant to answer. In July 2007, Jiang Nanchun said in an interview with the media.

The concept of "life circle media" is refreshing to China people, but this business model based on physical space is not to Wall Street investors' taste. Facing the profit growth of Focus of more than 50% every year, they still wrote in the analysis report: The imagination space is limited. As a result, Jiang Nanchun quickly changed a concept, spanning outdoor, mobile phone and Internet, and became the largest digital media group in China. This time, Wall Street smiled, constantly giving the evaluation of buying and increasing holdings.

Originally, this was just a dream tailored by Jiang Nanchun for Wall Street, but he himself was intoxicated with it. Fast, immediate. The purchase contract was signed today, and the report will come in tomorrow, and the stock price will go up. Jiang Nanchun recalled his stage as if he were possessed. The acquisition is the most tiring part. In fact, I am not a decisive person, and I hesitate repeatedly on many things. He said, it's like a person who has reached a position and feels that he has lost his image. In order to maintain his image, he must constantly pay the price.

In 2007 alone, Focus included 8 digital outdoor, 10 mobile advertising companies and 6 internet advertising companies. At that time, he didn't even know how many companies Focus owned or participated in. He only knows that there is no more company that can make Focus sleepless.

With the coming of the 2008 Beijing Olympic Games, the growth rate of online advertising market will exceed 50%. Analyst of Analysys International once looked forward to 2008.

Unfortunately, 2008 was a fleeting year for Focus: 3 15 party exposed spam messages, and Focus Wireless and all its companies were the first to bear the brunt; Wenchuan earthquake caused a large number of advertisers to suspend advertising for a period of time; Xicheng Media, which had high hopes at the time of acquisition, not only failed to meet expectations in revenue, but also allowed Focus to spend $200 million to restructure its business. Finally, at the end of the year, the global financial crisis came again.

start from scratch

Focus will not talk about any digital media group. On February 8, 20 10, Jiang Nanchun said this to more than 800 employees at Focus Annual Meeting. At the end of the 24-page PPT, he wrote in the largest font: In the eighth year, we started from scratch.

This is Jiang Nanchun's statement one year after he returned to Focus CEO. In fact, from March 2008 to March 2009, the darkest period in Focus's history happened to be the period when Jiang Nanchun stepped down as CEO. At that time, although Focus suffered successive shocks, Jiang Nanchun always ignored all the media's doubts and speculations. Until the beginning of 2009, in order to cooperate with the merger of Focus and Sina, he suddenly came back. Unexpectedly, the merger was not approved by the Ministry of Commerce.

During the time when he left, Jiang Nanchun rarely mentioned what he thought and did. In short, in people's eyes, Jiang Nanchun has really changed since he came back. He began to pay attention to employee training; Each supervisor is required to deliver cakes in person on employees' birthdays; After seven years of establishment, I finally started an internal magazine; There is even a coffee bar in the company, which provides jiaozi and snacks for free for a long time.

Now everyone knows that Jiang Nanchun works four days a week, flies to Taichung on Friday and comes back next week. As soon as the plane landed, he turned off his cell phone, and almost no one knew him. Wearing casual clothes to eat at the night market with my wife on weekends can be satisfied as long as 500 Taiwan dollars. Jiang Nanchun said that this is how he slowed down. Concentration also slowed down. In the past two years, the focus of Focus has returned to buildings, frames and store advertising networks. In addition to the pre-screening advertising market for new movies in cinemas, Focus has given up opportunities such as digital advertising screens at gas stations and advertising screens around the Expo Park. Although the capital market thinks it is a good concept, this time Jiang Nanchun thinks it is not time.