How effective is the marketing method of sending short messages in groups? Statistical data analysis?

There is no threshold for texting, as long as you have the user's phone number in your hand, as long as you can afford the SMS fee of 50 cents per unit price ... you can send it.

Once a thing has no threshold, it means that it will flood into a group of low-end people who rely on the law of large numbers to suck powder.

For example, the real estate and invoices you see are the data of how many hands you bought. In the spirit of treating a dead horse as a living horse doctor, how many people in this group are really in need? As long as there are a few, the cost will come back.

According to my observation, there are several kinds of mass texting:

1, selling hidden products just needed.

For example, no invoice business can be found from formal channels. When you see the text message, maybe you really have this demand, and this product is very dependent. If you are satisfied with one purchase, you will buy many times in the future.

For example, high-quality real estate, if you are looking at the house, you are very sensitive to housing prices. If you see a house with an incredibly low price, you may really have the idea of "maybe this is an opportunity" But once I get in touch, I may tell you that I'm late and recommend other good houses for you.

2. The user calls back

This kind of platform and enterprise with a large number of users has new activities on the internet, so it is natural to let it be widely known through SMS. Although this user database is very accurate, poor wording of short messages will also lead to low recall rate.

Think about it, too. We receive many marketing messages every day. Why should I look at you?

The trick is to pay attention to your offers and gifts.

Which of the following short messages are you interested in reading for two seconds?

1, Mother's Day gift, limited cake hot reservation ... xx will accompany you to celebrate your mother's birthday. ...

There are no preferential keywords, no free, and consumers don't know how to make a profit, so they won't click;

2, xx is coming, iphone x is coming! Starting today, you can get an iphonex for free when you place an order in xx, and you can also receive movie tickets and coupons every day. ...

Free and giving gifts have keywords, but the trick is too old. Everyone knows that buying a movie ticket requires n things, so you may watch it twice, but you won't click in.

3, you have 4500 novice exclusive gold coins to collect, gold coins for change, you can withdraw cash! You can earn more by logging in. ...

There are gold coins, change, and cash withdrawal keywords, which make me feel that I can exchange cash directly, and this short message can provoke me to open the app to see how much change I can change. ...

You have a good friend who marks you as "unrequited love". Click xx to view. ...

Out of curiosity, who has a crush on me? Of course, this move is a bit old, but the memory effect must be very good. Because it conforms to human nature, people's lowest desires get attention.

Regarding these two types of short messages, others were sent to me by operators. SMS has been effective until today, but the effect is largely limited by creativity.

As a means to reach users directly, SMS may become a new trick in the future?

At least I haven't seen anyone use SMS to remind users to read an article on WeChat official account, and I haven't seen anyone use SMS to remind users to go to a certain platform to get information.

But in fact, these two ways will guide users to know more, from paying attention to buying goods, so in this respect, it is a direction that can be explored.