Taobao's copy

In our daily life, more and more people like to publish copywriting on the internet, and with the help of copywriting, they can achieve the purpose of promoting culture. Still struggling to find a unique copy? The following is the Taobao copy I compiled for you. Welcome to learn from it. I hope it helps you.

Taobao's copy 1 job description:

1, responsible for the copy planning and editing of Taobao Mall (Tmall) store;

2, planning, writing product publicity copy and product advertising copy, all kinds of promotion and marketing planning scheme and implementation scheme;

3. Be responsible for the copywriting editor of the online shop, give an intuitive, emotional and attractive description of the product, and provide the conversion rate of the product description;

4, understand the company's products, understand customer needs, tap the highlights and selling points of products, engage in the planning and editing of specific product content, refine product concepts, and make product descriptions diversified, content-based and branded;

Job requirements:

1, college degree or above;

2. Experience in Taobao copywriting planning;

3.30 years old or above;

4. Be familiar with the website operation mode and understand network marketing;

5. Strong creative will, strong expression ability, enthusiasm for work and strong sense of responsibility;

6, strong writing skills, able to independently carry out marketing planning and copywriting.

Taobao Copywriting 2 1, writing with pictures and baby descriptions, includes: excavating the highlights and selling points of products, describing products intuitively, emotionally and attractively, and maximizing the conversion rate of product descriptions;

2. Understand the rules of online shopping activities and plan related activities according to different themes, such as the planning, guidance and implementation of brand promotion activities and new product promotion activities;

3. Cooperate with Tmall, Alibaba and other store activities, promotional activities, promotional activities, etc. Carry out content creativity and copy editing;

4. Responsible for writing the text introduction and soft text promotion of brand and product image;

5. Promote soft writing and assist in the management of micro mall, WeChat official account, micro website, Weibo, etc.

6. Assist artists and network promotion, and complete promotion activities with * * *;

Taobao Copywriting 3 1, responsible for the overall copy editing of Taobao Mall, so as to realize the brand promotion of commodity promotion.

2. Write baby description copy, single product planning copy, advertising copy and brand promotion copy.

3. Write all kinds of marketing copy and implementation plan.

4. Be responsible for writing the text introduction and soft text about the brand and product image.

5. Cooperate with designers to write soft articles such as brand promotion.

6. Wide knowledge, good writing, clear thinking, rich creativity, high language refining ability and artistic appreciation ability, and good at guiding customers with words.

7. Write selling points and activities in various publicity materials for copywriting description.

8, with commercial sensitivity, can express the characteristics of each classified commodity in words.

Taobao copy 4 1, faster in Aauto, seeing that every kind of life is encouraging everyone's life.

2. Go to Taobao and find that you said yes.

3, Pepsi, not just OK.

4. Getting together is beautiful.

I crossed mountains and rivers and found that "going home" is the most beautiful word.

6. Give yourself a chance to be friends with your parents this Spring Festival.

7. Someone is always waiting for you to go home, and someone is always ready to take you home. Rain or shine, sorrow or joy, everyone has a way home.

8. A thousand reasons to stop you from going home are not as good as a voice calling you home.

9. When everyone can play games, we are all winners.

10, leaving home is for a better home.

1 1. I like laughing. They said that my eyes narrowed when I laughed, as if I couldn't get into a little trouble. Happiness is earned!

12. The breeze has never been so comfortable. Now we brew beer with wind energy for a better tomorrow.

Taobao's copy 5 1. Design and draft batch records.

2. Review the process draft and batch records sent by R&D personnel, put forward problems and discuss solutions.

3. Improve the batch record of the old version to make it more in line with the current SOP requirements and production needs.

4. Improve the process flow to make it safer, more efficient and more in line with quality specifications.

5. Plan the production of the project, confirm that the raw materials, equipment, process requirements and personnel coordination meet the requirements, communicate the project progress of the department and implement the production plan.

6. Discuss and solve various problems in production, and form a summary of the production problems of the project, which is reflected in the activity report.

7. Ensure that the production of the project meets the requirements of customers in quantity, quality and time.

8. Abide by safety laws and regulations and the company's various safety systems, do not do anything that violates safety regulations, and ensure the personal safety and self-safety of subordinate employees and the safety of project production and operation.

Taobao's copy is 6 1. Responsible for the intuitive, emotional and attractive description of the baby products in the store, which can effectively improve the commodity conversion rate;

2. Be responsible for refining the selling points of products, and make creative and copywriting for store activities and promotional activities with attractive words;

3, can cooperate with the artist to do a good job in the overall design of Tmall and Taobao stores, and optimize the detailed description of the baby;

4. Display the selling points and highlights of the goods by combining words and pictures to stimulate the sellers' shopping desire;

5. Cooperate with the promoters to write the activity promotion plan, and cooperate with the artists to write the text parts of posters and advertising pictures to improve the click-through rate of the pictures;

6. Be responsible for the collection and arrangement of product information, and follow up the editing and updating of product descriptions in the store.

Taobao's copywriting 7 1, responsible for the copywriting design of Tmall store details page and banner advertising map;

2. Responsible for major event planning and copywriting design;

3. Responsible for the creative work of Tmall advertising resources (drilling exhibition);

4. Write activities and baby descriptions, and write pictures;

5. Responsible for the scheme planning of online product content and function, refining selling points and creativity, writing copy, and paying attention to the text expression of user interface;

6. Be responsible for the scheme planning of the company's e-commerce projects, and be able to independently complete the scheme planning and writing;

7. Be responsible for the intuitive and attractive description of the company's Tmall store activities, dig out the selling points and make a detailed description to effectively improve the commodity conversion rate;

8. Be responsible for the editing and daily operation of the company's public micro-signal content, and be able to respond quickly in combination with current hot topics.

Taobao Copywriting 8 1, responsible for the planning of Taobao stores, Weibo and WeChat, the publicity of materials and the writing of copywriting.

2. Assist the artist in product analysis, text optimization, brochures and posters.

3. According to the company's market strategy and business needs, make a market survey plan;

4. Conduct market research, collect market information of related industries, sort out and analyze, and form a report;

Taobao copywriting 9 Job responsibilities:

1, responsible for the online store baby details, promotional activities, online store home page and classification page copy.

2. Be responsible for the copywriting of product positioning, and express the specific positioning of the product with impactful words.

3. Be able to cooperate with the artist to complete the relevant webpage design and make suggestions;

4. Cooperate with the Operation Department to plan and implement various activities of the store; Responsible for all matters related to copywriting during the operation of the store;

5. Be responsible for refining the advertising copy of commodity promotion activities, coordinating the editing of advertising themes and soft texts, and planning the copy of large-scale activities;

Requirements:

1, major in journalism, Chinese, advertising, etc., working experience is preferred, and excellent graduates are also acceptable;

2. Good writing skills, exquisite and elegant writing style, and rich experience in editing fashion media;

4. Strong creative thinking, unique creativity, quick thinking and high work efficiency;

5. Skillful use of Word, Excel, PPT and other related software;

6, strong communication skills, strong understanding, gentle personality, practical work, good professionalism and professional ethics, pay attention to teamwork, can withstand greater work pressure;

Taobao copywriting 10 Preface:

There is a set of external data reports written like this: 79% customers will not buy the baby without detailed descriptions of words and pictures. What information does the customer care about the baby?

The guiding logic of baby description: information → time → trust → deal.

To sum up: give customers all the information they want, in exchange for time for in-depth browsing, let them trust our products, and the transaction will naturally come, thus improving the conversion rate.

Reference link: olive oil BB cream black mask coffee powder mung bean

The first part is the workflow of making product description.

First, material collection.

Typesetting mode

Good products can be used

Style color reference

Related copywriting

Second, the selling point and demand mining process

1. information collection

Product database

Brand product training

Competitive product analysis

Competitor Customer Service Q&A

2. Summary of customer needs (what do you care about most when buying this product? )

Team brainstorming+information already obtained

Make a demand list

Rank according to the importance of requirements

3. Summary of product selling points (see below)

Summary of product selling point ranking based on customer demand priority

List first, then sort.

Third, visual realization.

1. Product picture shooting scheme

How to shoot, what props to use and what angle to shoot need to be based on the plan to show the selling point of the baby, so there must be a detailed shooting plan before shooting.

2. The basic display angle of product picture shooting.

Basic graphics

Physical comparison (optional)

According to the details of the product selling point.

Application mode

Interactive and storytelling renderings or reality shows

2. Standardization process of art communication

Provide Baby Links-Provide Product Pictures-Provide Reference Links-Baby Description Layout Frame Design-Overall Style (Main Tone) Description or Reference-Copywriting (Highlights in Copywriting)-Reference Drawing-Face-to-Face Communication-Always Communication-Revision-Online Clipping

Fourthly, the effect of information transmission and data monitoring.

1. What impressed you the most after reading the baby description?

2. Will you buy it? How much does it cost?

3. check the thoughts conveyed to the buyer by the whole page: (have you done all this? )

This product is cost-effective.

This product has a good reputation.

This product is what I need.

Get some professional product knowledge and purchase methods.

Brand impression

4. Pay attention to the baby's indicators: page conversion rate, page visit time, page jump rate and other data, as well as related sales effects.

If these data have not changed after modifying the baby description, it means that you are not doing well enough, or the product is overpriced. If you think the price is reasonable, then your baby description does not highlight the reason why your baby is more expensive than other sellers.

The second part of the baby describes the main points of the content.

List of points (unordered)

1. Basic product information and attributes-what is it?

What fundamentals do customers need to know about this product first?

Describe the basic information of the product from the perspective of customer demand.

Some categories can add warm tips.

Highlight brand identity and deepen brand impression

It is best to unify the presentation and typesetting of basic product information and attributes, which is convenient.

A customer who forms a browsing habit can find the information he wants conveniently and quickly.

Display as much information as possible.

The exhibition shall meet the following requirements: 1. Customers need to know this. 2. It reflects the high-end or scarcity of products.

For example, food: a brief description of the baby's place of origin or manufacturer. Although the customer may not really visit the country of origin or the manufacturer, it will at least give the customer a sincere feeling. Also add points for the baby. Cosmetics: origin of raw materials: Mexico

2. Product features-why buy it? Why not buy someone else's and ours?

Two angles:

From the perspective of customer demand (how good it is to buy, what is the loss of not buying)

Product features and advantages (why buy our products)

Comparison of competitive products

There is also a comparison between our own products and other sellers' treasures in the refining of selling points, which will deepen customers' goodwill towards our treasures.

This painting and its essays are excellent.

Illustrated descriptions are more acceptable to customers. On each picture, make a paragraph of text description. Of course, pictures are also beautiful pictures that need to be taken. Good-looking pictures make customers more interested in reading the words on the pictures.

3. Picture display-What does it look like?

Show the details of product packaging and appearance.

For example, food: product packaging details, it is best to highlight the QS logo, production date and ingredient list of the product, as well as other industries, such as clothing tags, packaging boxes and so on.

Taobao copywriting 1 1 Job responsibilities:

1, drafting new themes and copywriting for Taobao stores, and writing and editing series of copywriting for product themes;

2. Daily copy writing in the store, focusing on the highlights of editing products;

3. Collect the content of competitor's product copy, analyze the case, and analyze the website planning characteristics of competitor companies;

4. Cooperate with all departments to complete the overall style design, layout, typesetting and editing of the homepage and details page of the online store.

Requirements:

1, college degree or above;

2. One year experience in Taobao copywriting editing;

3. Strong copywriting planning ability, writing and art skills, fluent writing style, able to independently write, plan and promote copywriting and special topics;

4. Quick thinking, excellent communication and expression skills, and strong sense of teamwork;

Wages and benefits:

Good working environment and atmosphere.

2. Buy social security to avoid your worries;

3. Enjoy national statutory holidays, maternity leave and marriage leave;

4. The company organizes employee activities and dinners from time to time.

5. Enjoy paid annual leave and seniority reward after working for one year;

6. Good promotion and development.

Taobao's copy is 12 1. According to Taobao's search rules and user habits, optimize product title keywords, product details pages, related sales, store classification navigation and home page presentation, and write intuitive and attractive descriptions according to in-store styles to improve the conversion rate;

2. Be responsible for product basic analysis (selling point, product differentiation, consumer demand, product positioning), product sales (putting on shelves, cooperating with promotion, activity plan, market planning plan), product editing, product summary and filing.

3. Be responsible for updating the store, gangs, etc., participating in activities, and writing various publicity and marketing copies and implementation plans; Responsible for writing the company's external media (WeChat, Weibo, Baidu, etc. ) and advertising expression;

4. Write baby description copy, single product planning copy, advertising copy, brand promotion copy, and tap product selling points and highlights;

5. Assist to complete the store management and column development planning, and promote the promotion of store and brand awareness;

Taobao's copy 13 1 is responsible for drafting, organizing and implementing the brand marketing plan (annual marketing plan, Weibo marketing strategy, etc.). );

2. Be responsible for formulating e-commerce product strategy and specifically responsible for e-commerce product planning scheme, and provide reports such as demand analysis, function description, product design and business demonstration in the process of website design and product planning;

3. Be responsible for daily, monthly, quarterly and annual product promotion website presentation, and improve customer participation and conversion rate by organizing and planning various promotion activities, thereby improving website sales performance, effectively controlling various promotion workflows, and coordinating and communicating with relevant departments;

4, responsible for product sales analysis and continuous improvement combined with market reflection, according to the analysis of sales data, planning brand marketing plan and promotion methods;

5. Grasp the market dynamics and conduct relevant market research;

6. Be responsible for collecting the information and development trend of peer-to-peer e-commerce products, and researching and analyzing customer needs.

7. Be responsible for the marketing promotion of the website and the development of new promotion methods, so as to effectively increase the number of website views and sales;

8. Be responsible for negotiation and cooperation with market-related resources.

Taobao's copywriting 14 1, assisting Taobao Tmall to edit and promote copywriting and advertisements;

2. Love text editing, clear thinking, active creative thinking, fluent logic and writing, and strong insight;

3. Be responsible for the fan marketing planning on the wireless side and the planning and writing of micro-amoy articles;

4. Responsible for Taobao Tmall content operation (including but not limited to micro-amoy, must-buy list, etc. );

5. Optimize some copywriting such as shop homepage, detail page and special page.

Taobao Copywriting 15 Job Responsibilities:

1. Establish a good relationship with the store, communicate and feedback regularly, and make a store-specific operation plan and constantly optimize it with the characteristics of online celebrities as the center.

2. Pay attention to online current affairs, quickly respond to hot topics in the industry, and cooperate with stores to quickly formulate marketing plans.

3. Track the promotion effect of Weibo and other media platform activities, and conduct data analysis, feedback and summary.

4. Understanding of Taobao Daren's new media operation.

Requirements:

1. Solid copywriting skills and activity planning ability, able to independently complete content editing and online interactive activity initiation.

2. Have a deep understanding of fashion, beauty, beauty and other fields.

3. Familiar with all kinds of gameplay of Internet social platforms, and have certain sensitivity to hot events.

4. Good language communication and social skills.

5. Strong learning ability, willing to try new things.

6. Relevant working experience is preferred.