Recruitment copy should be attractive. How to write a powerful recruitment copy?

Because I have been in the workplace for many years and have seen a lot of so-called attractive copywriting, I personally feel that the most authentic recruitment copywriting is the most powerful copywriting.

With all due respect, all recruitment copywriting that uses attractiveness as a gimmick will definitely fail. Especially those copywriters who want to gain the interviewer's attention by being clever, such copywriting will only arouse the disgust of the interviewer. If a company is truly responsible for its employees, it will treat them in the most sincere way and not bother with photo copywriting.

Recruitment copywriting must be sincere.

Let’s take a few counterexamples currently on the market as examples. The first type of copywriting is advertisements for real estate companies. Advertisements from such companies usually boast a monthly salary of tens of thousands, but in reality they cannot even get a basic monthly salary of 5,000, and in many cases it is even just a minimum salary. Their copywriters are generally trustworthy, but people with real work experience will never consider their copywriters, because such copywriters are just deceiving people.

Fancy copywriting is just to attract people’s attention.

Some HR may have no experience, and you may be a young person yourself, so you always want to use all kinds of fancy copywriting to attract others’ attention. This idea is actually relatively superficial. A copywriting that can attract others must be a copywriting with content, rather than a copywriting written through various packaging. If you really want to write a powerful recruitment copy, "down to earth" is what you need to focus on most.

Recruitment copywriting should be to the point.

This is also a misunderstanding of many young HR people. When they write copywriting, they may care too much about the form of the copywriting, but they ignore that the purpose of copywriting is to recruit suitable talents. In my personal opinion, if you can write your job requirements and talent requirements clearly, even the most common vernacular is more useful than the so-called clever copywriting. You need to make it clear that the purpose of some of your copywriting is to recruit people, not to attract others in some way.

To sum up, the above is my personal opinion on recruitment copywriting.