What are the benefits of enterprise holiday marketing and how to use SMS to assist?

Festivals have always been a time node for enterprises and businesses to take a fancy to marketing. "Festival marketing" refers to such marketing activities that comprehensively use advertisements, promotions and other means in a specific period to meet people's holiday consumption needs and psychological needs.

As an extraordinary marketing activity, festival marketing is different from conventional marketing, and often presents the characteristics of centralization, suddenness, abnormality and scale. There are generally two purposes of brand holiday marketing: one is the promotion of specific products, and the other is the promotion of brands.

On the basis of creating profits, increasing sales and transforming customer groups, holiday marketing must not harm the brand and reduce the brand tonality, so that marketing can be sustainable and benign. On the basis of the combination of brand and product, it is also very important to fully tap the selling points, arouse users' admiration, convey brand value and win users' trust. In short, everything should serve the brand.