What is the new media communication mode?

New media communication is spread by using the media that appears under the new technical support system. There are various ways of new media communication, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies and touch media.

The characteristics of new media communication mode are as follows:

1. The communication mode is from one-way to two-way.

the traditional media is one-way, linear and non-selective. It is mainly manifested in the dissemination of information by information publishers to audiences within a specific period of time? Passive acceptance by the audience? There is no feedback of information. This static mode of communication makes information illiquid. And the way of new media communication is two-way? Traditional publishers and audiences are now publishers of information? But also can interact.

2. Communication behavior is more personalized.

Blog, podcast and other new modes of communication make everyone become a publisher of information, express their own opinions in a personalized way and spread the information they care about. The content and form of communication are entirely my domain, and I am the master. On the one hand, personalized communication mode makes people realize that publishing information affects the pleasure of others? At the same time, it also brings the abuse of personal privacy and mixed content, which brings difficulties to management and puts forward higher requirements for the audience's information selection ability. ?

3. The acceptance method is from fixed to mobile.

With the development of wireless mobile technology, new media has the characteristics of mobility. It is becoming more and more common to surf the Internet, watch TV and listen to radio on mobile phones, and watch TV in buses and taxis. With the coming of 3G\4G technology, the characteristics of mobility will become the main characteristics of new media in the future. ?

4. The development of real-time communication speed technology enables new media to realize real-time communication.

There is no need for complicated editing and complicated post-production and typesetting. The simplicity and convenience of technology enable information to be disseminated in real time around the world. This advantage is unmatched by any traditional media. At present, some large portals can basically realize the real-time transmission of sound, video and audio, and the distance between time and space is minimized. ?

5. From singleness to blending.

compared with the traditional media, the new media is more abundant in the dissemination of content, and the multimedia of words, images and sounds has become a trend. In the meantime? Blending is also manifested in the terminal. A mobile phone can not only be used for talking and texting? At the same time, it can also be used to listen to radio, watch TV and surf the Internet. The functions of various media are integrated into one, and the realization of these functions is based on the integration of various networks such as Internet, communication network and radio and television network.

in addition, the new media communication mode has also broken the localization and national boundaries? Eliminate the boundaries between countries, communities and industries, and eliminate the boundaries between information senders and receivers.