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Mother's day marketing activities planning scheme catering
Mother's Day Marketing Plan Catering 1 According to the activity plan of the hotel trade union, a Mother's Day Thanksgiving will be held in May. Grateful mother is a fine tradition of the Chinese nation. The primitive nature of "crow feeding back" makes us realize that as an important witness of human beings, there are always countless maternal feelings supporting us in the warp and weft of life. The specific programme of activities is as follows:
I. Time
X month x day (Sunday)
Second, location.
International conference hall on the second floor
Third, the host
xxx
Fourth, hang banners.
Content "Mom, we love you!"
Verb (abbreviation for verb) participant
There are 37 mothers, mothers-in-law, wives of hotel directors and outstanding staff representatives in 20xx * * month.
These include:
General department (1 1 person): xx
Housekeeping Department (6 persons): xx
Catering Department (10 person): xx
Marketing Department (2 persons): xx
Finance Department (4 persons): xx
Engineering Department (4 persons): xxx
The purpose of intransitive verb activity
Mom, thank you for giving us life and warmth. As a follow-up to Mother's Day, we should eulogize our feelings for our mother with passion, carry forward the Chinese tradition, and further carry forward xx's "people-oriented" corporate culture of caring for our mother.
Seven. activity
On the special day of "Mother's Day", in order to thank the hotel managers and excellent employees' mothers for their strong support to xx's work, excellent employees, their mothers, mother-in-law and wives are specially invited to the hotel to participate in Mother's Day Thanksgiving activities, so that their relatives can understand the hotel culture of respecting and loving the elderly, deepen their understanding of hotel work, improve team cohesion and enhance employees' sense of belonging to the hotel.
1, the general manager of the hotel, Jiang Chunfeng, delivered a speech, thanking all the mothers for their strong support to the hotel work and introducing the recent development and vision planning of the hotel to the guests;
2. The catering staff sang "Grateful Heart" and the housekeeping staff sang "Mother's Kiss";
3. Have a lucky draw; The prizes are: 20 boxes of algae mud foot bath agent; 17 belt (book value: xx yuan/piece);
4. Invite all the guests and employees who participated in Mother's Day to dine in the western restaurant on the fifth floor. During the dinner, please ask the hotel leaders and department managers to propose a toast to your mothers.
Mother's Day Marketing Planning Catering II. Order carnations:
Big stores can order 300-500 yuan; Boutique shops can order 100-200 pieces; Mother's Day dinner is distributed by customers.
Second, the site layout:
Give priority to with warm pink balloons, conditional with pink tulle. The hall is decorated with balloons, which are made into heart-shaped or arched columns and placed at the main entrance of the store. Gauze is used to arrange handrails for going up and down stairs.
3. Special dishes or seafood for Mother's Day:
Choose one or two dishes or seafood for Mother's Day dinner, and the price is favorable.
Fourth, Mother's Day Love Package:
You can make two or three mother's day love packages, and the prices of each branch can be determined according to your specific situation. The dishes are mainly healthy and nutritious, and can be used for skin care and beauty.
5. Mother's Day Love Cake:
Big stores can spend more than xxx yuan as dinner on Mother's Day and get a love cake. Boutique shops can have dinner on Mother's Day, and if they spend more than xxx yuan, they can get a love cake. Of course, the consumer price branch can also be set by itself. The above prices are for reference only.
Six, conditional branch, can set up a lottery.
The specific lottery rules shall be determined by the branch itself.
Extended reading: the main points of mother's day promotion;
1, time is pressing, so we should do enough warm-up work for Mother's Day promotion.
2. The continuous promotion of three holidays will have certain similarities in promotion methods and so on, which will inevitably cause consumer fatigue. Therefore, when doing Mother's Day promotional activities, we should give full play to the role of Mother's Day theme, choose the promotion method that highlights the theme, and improve the attractiveness of promotional activities to consumers.
3. Budget and control Mother's Day promotion activities. No matter how important holiday promotion is, it is also around the whole market activities of enterprises and serves them. Therefore, we should do a good job in budgeting and controlling, so that Mother's Day promotion can play its greatest role.
Mother's Day Restaurant Promotion
In order to provide mothers with a five-star feeling and repay their kindness, many children will choose to come to hotel restaurants for such festivals. Many hotel restaurants also put up their own cooking signs for their mothers, offering various Mother's Day packages to help filial children complete Mother's Day Thanksgiving.
Mother's day small household appliances promotion
Most of the promotional products of small household appliances on Mother's Day this year are mainly products that can save time and effort for elders. In many home appliance stores, soymilk machines and food processors have been labeled as "Let mom be better to herself" and "Relax and be healthier" and become the main products of Mother's Day. Promoters said that although these products have already been on the market, several products launched on Mother's Day are characterized by simple operation, often using "one-button" operation, avoiding the different functions of the elderly mother's research manual and each button.
Mother's Day Clothing Promotion
This year's parent-child clothing is a major feature of Mother's Day clothing promotion. Many businesses have put up signs to encourage consumers to buy their own clothes or shoes and give their mothers a similar one. Many mothers and daughters who go shopping together appreciate these designs and promotion methods and donate money to buy them.
Mother's day expectant mothers' promotion activities
In order to stimulate consumption, some businesses listed "expectant mothers" as the promotion targets of this Mother's Day, and launched the banner of "beautiful mothers" to promote pregnant women's products and baby products together. The reporter noticed that this form of promotion attracted many "prospective fathers", most of whom were men, and proposed to buy a small gift as a blessing to future mothers.
Mother's Day Marketing Planning Catering 3 I. Interactive Activities
Mom's cooking competition. In the competition, mothers can show their special dishes and unique and innovative private kitchens.
Second, introduce the characteristics of dishes.
Hui Ze Mother's Day, a beauty and health package, was launched in restaurants. Launch a beauty package to express special love to mothers.
1, mother's day nostalgic dinner
Nostalgia is recalling the past. Old events, old friends, hometown and lost years are the most common nostalgic themes.
2. Nutrition feast on Mother's Day
On the occasion of Mother's Day, accompany your mother to have a nutritious and delicious meal, and wish her health and beauty forever.
3. Family dinner on Mother's Day
Playing family cards, attracting low-end diners, focusing on home cooking and popular tastes, supplemented by fashionable dining environment and standardized services, attracting fashionable young people to celebrate the holidays for their mothers.
Third, prepare mother's day gifts.
Restaurants should design some activities and small gifts to celebrate Mother's Day. Send carnations as holiday gifts to every mother who goes to eat.
1, in the name of a restaurant, sends excellent Mother's Day messages to target consumers, and touches consumers with emotional communication.
2. Tongtai sends the activity content through SMS to inform the target consumers of the activity content and main location of a restaurant on Mother's Day.
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