Importance of customer files in electric power marketing management

Importance of customer files in electric power marketing management

In order to ensure the service quality of enterprises, it is necessary to have accurate and thorough customer information, scientifically and reasonably integrate these files, establish a perfect customer information file system, and ensure the communication between information and power supply enterprises is barrier-free. The following is an example of the customer file of power marketing management shared by IJ.L..

Power companies or power supply enterprises will keep useful information of power customers, including basic personal information of customers, electricity consumption, electricity charges and many other aspects. Detailed information plays an important role in promoting and promoting electric power enterprises. The accuracy of this information can also directly affect the normal development of daily work in power enterprises. Therefore, electric power enterprises must attach importance to customer files.

Importance of customer files in 1 power marketing management

1. 1 Customer files can effectively safeguard the rights and interests of both power suppliers and users.

Customer files are an important basis for power enterprises to view and manage the transaction details of both parties. Customer file information plays a very important role in the work of power enterprises, especially in the case of power disputes, customer files provide strong evidence for disputes. With the continuous improvement of social legal system, people's awareness of legal system is constantly enhanced, and their awareness of safeguarding rights is getting higher and higher, and they attach great importance to their own legitimate interests. In this context, if power companies want to protect their own interests and effectively prevent power disputes, they need to effectively manage the information of statistical power customers to prevent problems before they happen.

1.2 Importance of basic customer information

In the marketing management of electric power enterprises, the basic information of customers includes: user name, address, contact information, etc., which needs to be recorded in detail. Only by managing the basic information of customers well can we clarify the relationship between customers and power supply enterprises and solve unexpected problems conveniently. If this work is not done well, it is likely to lead to damage to the interests of both parties, which in turn will lead to low service quality and work quality of the enterprise. Therefore, in practical work, electric power enterprises must strengthen the management of customer information to ensure the authenticity of customer information, thus promoting the smooth development of the work.

1.3 Importance of customer electricity information

In power marketing management, the information of users' electricity consumption mainly includes the type of electricity consumption, electricity consumption and address. This information can help the marketing department of electric power enterprises to check the actual electricity consumption, make clear the use of electricity consumption types, ensure the accuracy of electricity consumption calculation and reduce the economic losses of enterprises. This reflects the importance of clear customer electricity consumption information to power enterprises.

1.4 Establishing a user profile can effectively mitigate risks.

In people's daily life, it is inevitable to miss the payment of electricity bills, which seriously affects the interests of power enterprises. Only by establishing user files and resolving unknown risks can this working mode minimize the losses caused by some illegal users to enterprises. A perfect user profile can help enterprises understand power transactions deeply, highlight customers who are opportunistic and do not pay electricity bills, help power enterprises avoid risks and promote the healthy development of enterprises.

1.5 Importance of power supply information to circuit maintenance

In practical work, when sorting out customer information, it is very easy to have the following three problems: line, voltage and power supply. When there is a problem in the circuit, the information of user's electricity consumption cannot appear on the power supply line in time and accurately, which makes the power supply department unable to accurately count the user's electricity consumption. When the circuit is overhauled, the power marketing department will generally work with the user informed in advance to avoid the impact of power failure without the user's knowledge. Therefore, in the actual work process, circuit maintenance personnel must repair the circuit in time to ensure the stability of the circuit and provide material guarantee for the accuracy of the user's electricity information.

2 trying to improve the effectiveness of customer files in power management

2. 1 Main technical attempts

2. 1. 1 Research on customer review management methods

Customer information is constantly changing, and the accuracy of customer information can only be well guaranteed if the audit of customer information is listed as the daily work of the power supply team. It can be set as phased work or targeted tasks, and combined with the current daily work of the team, the specific management methods and rules of customer review work can be studied. The focus of this project is to improve the accuracy of customer information without increasing the workload and work pressure of team members.

2. 1.2 Research on Information Auditing Means

It is necessary to carry out customer information audit on a station basis, and set it as a phased (temporary) work plan, and send the work plan to the relevant power supply team members in combination with the division of the areas that the team members are responsible for. For work reminders, when important events occur, they should be reminded by SMS (tentative way), such as the increase and change of work plan, the notification of urgent tasks, the notification of unfinished situations, etc. Need to ensure that you can send reminder messages daily, weekly and monthly according to specific needs, and ensure that team members can know their work plans in time and complete the review work in time. In view of the application research of on-site customer information audit results, it is clear that the result data can be updated in the corresponding business system with standardized processes. With the help of information technology, we can summarize the review work and count the progress of the review work according to the cycle time. Found problems can be traced to team members to analyze the reasons, and at the same time cooperate with the assessment management system to ensure the orderly review of customer information. For the application research of on-site customer information audit results, it is clear that the result data will be updated in the corresponding business system with standardized processes. The system defines the required customer information range through the audited work plan, and obtains data through the data interface (tentative data integration platform) in advance; Synchronize the verified data to the background management system through the data synchronization service. Based on the mobile GIS electronic map, the customer's audit path is set by using the GPS positioning module, and on this basis, the team members are guided to conduct on-site audit, helping the team members who are not familiar with the site to successfully complete the audit work. In addition, this paper distinguishes the audited user points from the user points to be audited by moving the colors on the GIS electronic map, and different colors represent different users. By clicking the corresponding user point, you can query and edit customer information. When the user completes the review, its status will also be marked as reviewed, and the corresponding processing will be carried out on the map. Auditors can intuitively see the location of the user points to be audited, and each user point can be easily audited through the navigation function.

2.2 Key technical difficulties

By finding the breakthrough point between the evaluation work and the existing work of the team, we can combine the existing work of the team and normalize the evaluation work without increasing the workload of the staff. And through the use of GPS, GIS electronic map, according to the customer information audit path planned by the community, the automatic navigation of customer information audit is realized. In order to adapt to the pace of urbanization, electronic maps need to be updated and maintained regularly to ensure the accuracy of customer information. Auto-audit work plan is mainly to use the divided team members to take charge of the area and establish work regularly, without the need for staff to manually sort out customer information one by one, thus reducing the pressure of work and management. In graphic processing, the author provides a variety of query methods, which can satisfy the user's positioning and qualitative search for the equipment, view the data attribute information of the equipment, and realize the synchronization of online confirmation submission and offline confirmation to the background database. The technical research and development involved in this project includes the following two points: one is the background management system, and the other is the on-site audit terminal. The background is mainly responsible for the arrangement of the audit work plan, the notification SMS interface is automatically sent, and the audit results and work progress are summarized. On-site audit terminal mainly uses GIS electronic map technology combined with GPS to form customer audit path navigation, which can well complete the audit of customer information. The specific structure is shown in figure 1. Task-oriented, extending business from indoor to outdoor, forming a closed-loop work. Through the integrated platform, the information data of distribution low-voltage customers are synchronized to the background management system, and the background management system sends business data packets and work order information to the terminal equipment in a push way. In the process of review, the reviewer checks the position and attribute information of the current equipment through graphics, and submits the data to the background management system after modification and confirmation. With the support of GIS system, the visual graphic query and data information verification of offline and online devices on the terminal are realized. Traditionally, data information verification is to use a paper map to outline the shape and equipment information with a pencil, and then enter the geographic information system or CAD system to save the verified data information in the database. There are many disadvantages in the traditional verification work, which can be summarized as the following four aspects: First, the inspectors are not in place in the work process, which leads to the false name of the verification work; Second, due to the inability to accurately grasp the inspector's working status, the job assessment is difficult; Third, inspectors need to carry a lot of work materials in the process of work, which increases the inconvenience of verification work; Fourth, the verification work cycle is long, and the verification results cannot be fed back in time. Using tablet computer combined with GIS mobile technology, a highly centralized mobile geographic information system can be established, the workflow in a specific field can be designed, and it can be directly synchronized with the geographic database.

This project makes full use of the mobile characteristics of tablet computer, combined with GPS, wireless communication and other technical means to fundamentally solve the problems existing in the traditional verification work. The key technologies of this project are as follows: (1) The geographic application server (GIS engine) is physically isolated from the business processing server, which improves the response performance of the system. (2) The tablet mobile terminal supports offline and online operations, and effectively accesses and completes mobile queries and transaction processing under various network conditions by using mobile database technologies (database technologies such as replication, synchronization and caching). (3) Geographic GIS information database is physically isolated from business database. (4) Distributed database technology, a physically distributed and logically centralized distributed structure, loads data information according to geographical distribution (such as by county). (5) Use Gantt Chart to show and review the work plan in the background: plan the work time, track the work progress, measure the workload, etc. Interface with external systems; Synchronize geographic information data with existing Guangxi GIS system (according to geographical location); Synchronize the customer information data to be audited with Guangxi marketing MIS system. Interfaces are implemented by actively obtaining data synchronization services. This project has realized the following technologies: Implementation technology: The background management system is based on the B/S architecture mode of J2EE technical specification and adopts the multi-layer system architecture based on components. Integrating mature open source technologies such as Spring, Struts2, SpringSecurity, SpringAOP, Hibernate3 and EXT3.4, the terminal tablet is based on Android system, adopts mobile GIS components, and plans and manages in a unified database according to the hierarchical architecture: data management layer and GIS data, which is beneficial to the maintenance and update of GIS data, reduces the management difficulty and improves the utilization effect of resources. Communication service layer: data interaction between field terminals and data centers is realized through various network formats, and data is provided in the form of services. The research and development of this project involves the development of embedded system, which is applied to key technologies such as embedded software and hardware, mobile computing and mobile database, mobile GIS, wireless communication and so on. Because our company has no application of human resources and technology in this field at this stage, we need the cooperation of outsourcing units to complete the project. Zhuhai Hengyuan Information Technology Co., Ltd. was selected as the outsourcing unit of the project, and the company was certified by Guangdong Information Industry Department? Double soft enterprise? , develop various application software in the field of power supply system, and get unanimous praise from all customers. The company has successfully implemented various distribution network systems in many power supply bureaus and companies in Guangdong Power Grid, Yunnan Power Grid, Guangxi Power Grid and Guizhou Power Grid. The company has been engaged in the collection and inspection system of distribution network based on GPS technology for many years, and has mastered the application of key technologies such as mobile GIS and mobile terminal. The advanced, scientific and practical features of this product are ahead of domestic similar products.

3 Conclusion

In order to ensure the service quality of enterprises, it is necessary to have accurate and thorough customer information, scientifically and reasonably integrate these files, establish a perfect customer information file system, and ensure the communication between information and power supply enterprises is barrier-free. The process of sorting out user data is long and boring, but only by persisting and establishing a truly complete user file system can the work enter a virtuous circle. This requires not only the division of labor and cooperation of all departments, but also close cooperation, so as to make the management of user files more standardized and professional and promote the good development of power supply enterprises.

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