The experience of an old salesman, how a novice salesman can quickly open the first order.

Whether it's a young novice salesman or a salesman who switched to sales. It is very important to open the first order; The first order can bring you confidence and recognition. So, how to open the first order faster and better?

1, starting from the customer base, narrow the scope of the customer base through benefit-driven and customer demand analysis, and focus on 1-3 the most interested customer base; Learn to focus on attacking the most interested customers. Distraction will lead to many interested customers, but I don't know how to work hard. Everyone is interested but can't make a deal.

Practical case analysis: Although I came early and left late, few customers can call me to talk about advertising. Even if you see customers in the past, you just say hello. Advertising performance? Alas, wash and sleep. After a month of reflection, it suddenly dawned on me: "The blind date calls are superficial and there is no friendship. Can they save me from fire and water? ! Only by choosing potential customers and visiting them every day can we hope to succeed. "

I found a lot of newspaper advertisements, read them one by one, and finally set my eyes on a healthy shoe company in Tianjin. That company sells "bicks shoes", a kind of leather shoes with health care function. They have just entered Beijing and are eager to open the market.

2, from the perspective of human feelings, human feelings is to engage in customer relations. Customer relationship determines whether billing can be done, and the size of customer demand determines the size of billing; When we pay attention to 1-3 customers, we must first start with the customer relationship. (How to deal with customer relationship will be mentioned below)

Case study: From the first call, I was stationed in their Beijing company. I will come every day, besides promoting newspapers, I will chat with you and even play chess and bridge with you. If you want to succeed, go crazy first, keep your mind simple and go forward! Yes, that's what I was thinking.

After getting to know the senior general manager of the marketing department, he thought that it was not easy for me to find a job just after I graduated from college, so he thought of a way for me: "Xiao Yu, to tell the truth, we position your newspaper as a second-line media, and we can vote or not." But for the sake of running around all day, give me a suggestion. The advertising business of the company must be signed by the boss. Why don't you find a chance to talk to your boss about advertising yourself? As long as the boss nods, we have nothing to say. "

"OK, but when can he come?"

"I should come here recently. We also have work to report to him. " It is only effective when the human feelings are done thoroughly, and the customers are basically settled.

3, good at leveraging, when the customer relationship is good, for some industries, novices may not be professional enough in terms of products. At this time, it is necessary to use the product personnel to communicate more and understand more, so that customers can experience the professionalism of your products; The loan here also includes the sales director or manager who expands the loan.

The book continues the above, case analysis: put down the phone, excited and nervous, I went to see the boss of a big company for the first time, guilty. Think about it and think about a way: "If you can't handle it yourself, borrow external force!" I found Yang Zong and begged him bluntly: "Yang Zong, the boss of Bixx God, is in Beijing today. The marketing department suggested that I talk to his boss face to face. I'm inexperienced, and I'm afraid I can't speak well. Why don't I accompany you to see the boss tomorrow? "

Yang Zong knew that I was working hard and that I was interviewing my boss. He knew that the advertisement was on, so he readily agreed.

4. Billing succeeded

Case study: With the support of Yang Zong, the assistance of Beijing Branch and my efforts, the business negotiation is progressing smoothly. Soon, the half-page advertisement of God Shoes went out of the street. I have deep feelings in my heart. I not only kept my job, but also worked hard. Ha, Man Cang.

I got back the advertising fee of 654.38+million when I opened for the first time! Shit, 20 thousand! With a thick salary, wow, the weight is beyond imagination, and the thoughts of excitement, intoxication, excitement, longing and fantasy come to mind together, which is beyond words. You know, at that time, the average salary of Beijingers was only 1000, and our monthly salary was the top of others' annual salary, and this was just the beginning. Can we not be excited and full of pride?

Remarks: Actual combat cases are taken from Notes on Selling Crown-I'll tell you everything.

It is really so difficult to do sales, but there is no correct way to do things! Dear friends, if you are doing business or want to do business, you don't know what to talk to your customers. Awkward. Will not close the customer relationship? I'm interested, but the customer just won't pay the bill? You can only get a basic salary every month? Click on the skirt number 288399 104 to join the sales and entrepreneurship exchange skirt immediately. Verification code: JS is diligent.

You can learn: 1. How to choose the right company platform in the workplace?

2. How to follow the leaders or nobles in the workplace correctly?

3. How does sales develop customers?

4. How does sales temper words?

5. What if the customer refuses?

6. How to get customers to sign the bill

7. Sales eloquence training methods

8. Sell two cheats.

9. How does sales find customer base?

10. How to be a sales guest?

1 1. How does sales tell stories to customers?

12. Unconventional secrets of telemarketing

、、、、、、