What is the new retail model? How?

New Retail, English is New Retail, that is, individuals and enterprises rely on the Internet and use advanced technologies such as big data and artificial intelligence to upgrade the production, circulation and sales processes of commodities, thus reshaping the business structure and ecosystem, and deeply integrating online services, offline experiences and modern logistics.

What does the new retail model need to do?

1. Combine online and offline.

Open up the consumption scene of online and offline stores. Meet the individual needs and consumption experience of consumers.

(1) Make an appointment online and experience in the store.

(2) Online ordering and store delivery.

(3) Online coupon collection is used by stores.

2. Channel integration and accurate drainage

Open interfaces, open applets, apps, e-commerce platforms, do a good job of accurate portraits of consumers, group buying gifts, coupons and other interactions to retain customers.

3. Smart scenes

By using AI and VR technologies to link virtual and reality, IOT devices such as smart touch screens and smart shelf electronic labels are adopted to increase consumer interaction and enhance the shopping experience.

4. Online payment

Customers can make an appointment online, choose goods and pay after sale. Customers can enjoy instant purchase and departure, and smart payment links online and offline consumption and services to achieve precise marketing of physical stores.

5. Efficient logistics

The new retail changes online logistics, links offline stores, and adopts the store distribution system to realize the unified receipt and ordering of orders from all channels and deliver them to the nearest stores, thus improving the user experience, effectively destocking and reducing costs.