Proper care can not only increase members' goodwill towards the store, but also what specific measures are there?

Specific measures include sending text messages on members' birthdays, pushing coupons and engaging in integral activities.

SMS is a common function, which looks simple, but it works well. Through birthday and holiday greeting messages, members can feel the warmth and care of merchants, feel that they are valued, and naturally have great trust in merchants.

It is a very good way to stimulate members' consumption and wake up sleeping members through coupons. Give benefits to members through coupons (vouchers, discount coupons), so that members are full of goodwill and trust in the business.

There are many activities of membership points, such as redemption of points for gifts, points lottery, points rebate and so on. , so as to increase the interaction between members and merchants, benefit members, and then increase their goodwill towards merchants.

The offline activities of members are a very good way, which can narrow the distance between members and businesses, make their feelings more real and increase mutual communication. Offline activities can increase members' trust and goodwill.