Summary of marketing work

Time goes by, never stops, and a piece of work is over. Looking back on your work during this period, I believe you have many feelings. It's time to do a good job summary. What kind of work summary should you have read? The following is a summary of my marketing work for you, hoping to help you.

Marketing summary 1 In our life, each of us is faced with many choices. We can choose our own career or plan our future. Because everyone's experience is different, everyone has a different understanding of life and different ideas. People are like this all their lives! Therefore, some people choose to take and enjoy, others choose to pay and contribute, and there are a large number of ordinary people who are very kind but have been wavering in their mentality and actions. This also forms the daily culture.

I think there is no fixed model for an enterprise to establish its own corporate culture. We should continue to learn through work practice, actively absorb the advanced ideas of other enterprises, and establish a culture with our own employees in combination with the company's reality. Such as business philosophy, management philosophy, service philosophy, risk philosophy, talent philosophy and so on.

An enterprise with excellent culture can survive and develop in the future market competition, and its capital can continuously increase in value and become truly valuable capital. Otherwise, no amount of capital is just a pile of waste paper, because it will be gradually lost in the future market competition.

The one-month training period has passed. This precious experience in my life left me with good memories. During this time, you have given me enough tolerance, support and help, and I have fully felt the hearts of the leaders. Although I am in awe of you, I am also surprised that I have the opportunity to become a member of Shi Tian.

During this period, under the care and guidance of leaders and colleagues, I have made some progress in all aspects through unremitting efforts. Now I report my work as follows:

With good hopes and a mentality of starting from scratch, I started a new journey in my life.

Although I have worked for many years, I still know little about marketing management and planning, so I am very grateful to the group leaders for providing us with training and learning opportunities, which has given me a deeper understanding of marketing, and I am also very grateful to the training teachers for their selfless spirit of giving everything without reservation.

Through training, I learned some new marketing management knowledge, and learned in practice how important it is for enterprises to cultivate a high-performance marketing team. In the field of natural science and technical science, we can use the most advanced achievements in the world for our own use, but in the field of marketing management, we can't directly mechanically transplant foreign systems, but must combine our national conditions, people's feelings and the actual situation of enterprises to create our own marketing management system to make foreign things serve China.

The ancients said that those born in Huainan were oranges, and those born in Huaibei were oranges. Leaves are similar to disciples, but they taste different. What's that? Soil and water are different. (Yan Zi Chunqiu).

The following are some thoughts based on my own work practice and participation in the group marketing training class, and briefly talk about how to enliven the marketing work for everyone to learn and communicate.

First, the planning is reasonable, well-prepared, seize business opportunities, and do not fight unprepared battles.

I remember Sun Tzu's Art of War said that more is victory and less is failure. If you don't fight an unprepared battle, everything will be established in advance, and if you don't plan ahead, it will be abolished. Any important thing requires necessary preparation and careful planning in advance to ensure the achievement of the goal. Sales is a complicated job. To make the sales successful, it is necessary for the sales staff to make necessary preparations.

The main purpose of the preparatory work is to have a well-thought-out plan, so that the next step of approaching customers is highly targeted, and it can be carried out step by step in a planned way to avoid mistakes and strive to complete sales actively and efficiently.

1, material preparation

Good material preparation can make customers feel the sincerity of sales staff, help sales staff to establish a good negotiation image and form a friendly, harmonious and relaxed negotiation atmosphere. Material preparation, first of all, is the salespeople's own appearance temperament. With a neat, generous, neat and dignified appearance, they leave a good first impression on customers in terms of moral quality, work style and living atmosphere. Secondly, sales staff should prepare necessary items with them according to the different purposes of the visit, usually including customer information, samples, price lists, contract papers, notebooks, pens and so on. Prepare the materials carefully and don't leave anything behind, so as not to make mistakes in the interview or leave a bad impression on the customers. Don't pack too much. The appearance of travel-stained will give the impression of passers-by and affect the effect of negotiations.

2, enhance self-confidence, let the sales staff to success. Salespeople visit customers rashly without preparation, always worrying about making mistakes because of unclear situation and unclear base, resulting in ambiguous words. When customers see this kind of self-confidence in promoting their products, salespeople will first feel worried and disappointed, and then they can't trust the products promoted by salespeople, and of course they won't accept them. Therefore, adequate preparation can make sales staff confident and confident, take their time in sales, behave appropriately, and easily gain the trust of customers.

3. Sales staff should be intimate friends to improve the sales success rate. The so-called confidant is to master the production, operation and scale of your company, as well as the performance, index and price of the products you are responsible for.

For customers, salespeople are companies. But in fact, the salesperson only represents the company. Since the sales staff represent the enterprise, they should have a comprehensive understanding of the enterprise, including business objectives, business policies, historical achievements, advantages of the enterprise and products sold.

4. Master the agility of company services. Products that need to be delivered to customers by means of transportation require very high agility of company services. What customers want is not only timely delivery, but also accuracy. If there is any mistake in delivery, it may affect the company's image and even make customers leave angrily, making sales impossible.

5. Sales personnel must be familiar with the company's relevant prices, credit conditions, product delivery procedures and any other information indispensable in the sales process. In the sales process, the company must have good credit conditions, the company must keep its promises and contracts, and the product delivery must be accurate and timely. Only when salespeople are familiar with this knowledge can they use preferential terms to attract customers and arouse their desire to buy.

Second, find the source of the target customers.

1, there must be a core goal.

The goal is the basis to guide all actions, and our problem is how to set a core goal in sales work. I remember joe girard, the god of sales, once said that no matter what kind of people you meet, you should treat them as customers who really want to buy goods from you. Such a positive attitude is the premise of your sales success. The first time I met a client, I thought he was my client. We should use this belief and spirit to find every possible customer around us and strive to open up and occupy the market. Increasing market share is more meaningful than increasing profitability. To increase market share as the pricing goal, enter the market at a low price, open up sales and gradually occupy the market.

2. Salespeople must be diligent. There is a saying that it is workers who work only by hand; It is the salespeople who work with their hands, brains, hearts and legs. In order to gain new customers faster and improve sales performance, we should not only carefully protect old customers, but also diligently develop new customers, always pay attention to market changes and the latest situation of customers, and be ready to recommend products to customers at any time.

Sales work is a very hard work, there are many difficulties and setbacks to overcome, and there are many cold rejections to face, which requires salespeople to have a strong sense of professionalism and a high sense of responsibility, to regard themselves as happy people in sales, and to have the courage to forge ahead and be positive. Not only do they often run errands, but they also talk. Only when they walk into thousands of households, say a thousand words, go through all kinds of hardships and do their best will they finally win.

Summary of Marketing Work 2 Sixteen weeks have passed, and time flies. As a study committee member, I will constantly sum up my work, find problems in the summary, improve myself in the summary, and strive to lead our class in by going up one flight of stairs. In this semester's work, I learned a lot and felt a lot. The following is a summary of my work this semester:

First, the basic situation of the class

There are 46 students in our class, including 24 boys and 22 girls, and the ratio of male to female is about 1: 1. Everyone comes from all corners of the country. Students' hometown is Fujian, Guangdong, Zhejiang, Anhui, Henan and Hubei. Just because we come from different places, we all have many different habits and different hometown dialects. Different languages have also increased the vitality of our class. Everyone will learn different languages from each other when they have time, and deepen their feelings in the process of learning from each other. Although we all have different habits, we will accommodate each other, live in harmony and unite as one in dormitory life and class life. This is a comfort to our class committee, because everyone gets along well and obeys the arrangement of the class committee, so it is more convenient to work.

Second, this semester's class activities

The theme of our class committee this year is "Serving students and making the class more harmonious and progressive". In order to deepen the affection between classmates and improve their interest in learning, we have carried out a series of activities.

On the first day of school, we held a class meeting, and the whole class and the head teacher attended. The new class committee will introduce our class committee's work in the new year, suggestions for students and plans for future work. I hope the students will cooperate with the work of the new class committee and make joint efforts to build our class into a more harmonious and progressive class collective. The head teacher also expressed his views and put forward some requirements for us. The students responded positively to the requirements put forward by the class committee and the class teacher, saying that they would try their best to cooperate with the class committee and show our style of selling classes in 08 1 1. This meeting laid a good foundation for the future work of our class Committee, and the students also learned about our goals for the new year. The meeting ended in a pleasant and harmonious atmosphere.

On Wednesday of the second week, we held the second class meeting with the theme of "respecting teachers and valuing morality". The monitor and I wrote the contact information of each teacher on the blackboard, and asked the students to send text messages to express their thanks and blessings to the respected teachers. This activity enhanced the affection between teachers and classmates.

In the third week, unfortunately, our school was attacked by H 1N 1 flu, but the students were not afraid and cooperated with the school work to achieve the "three musts" and "three inspections". All dormitories should unite and do a good job in personal hygiene and dormitory hygiene. Some students are sick, they will care about and sympathize with each other.

In the fourth week, the "Excellence Award" was held. We rewarded the students who achieved good results in the previous year, and encouraged everyone to look up to these students and study hard. Everyone also exchanged learning experiences and learned from each other in the exchange.

The sixth week is the week when I came back from the National Day holiday. At the class meeting, I put forward the requirement of "accepting my heart and determined". I hope everyone can take back their holiday hearts and make a good review plan for Band 4. The last part of the class meeting is the interaction between students. Students exchange views on feelings, goals, ideals, life and interpersonal communication. Through mutual communication, the feelings between classmates are deepened, and everyone can learn from each other, learn from each other's strong points and learn a lot of knowledge that books can't learn.

In the seventh week, we held a basketball game in the dormitory. Basketball game is dominated by boys, boys are participants in the game, and girls are cheerleaders. The purpose of this game is to promote the collective unity of the class, regardless of the result. "Friendship first, competition second" is our aim. The ball game lasts for a week and there is an activity class every afternoon. The whole class actively participated in it, and the activity was effective.

On the weekend of the eighth week, our class held an autumn outing. The destination of our autumn outing is "Huangjiawan". Huangjiawan has many scenic spots and entertainment facilities. Everyone is very enthusiastic. Some people go on a cruise, some people play by the river, some people lie on the lawn and enjoy the sunshine, some people enjoy the scenery everywhere ... at noon, everyone gets together to cook, and after dinner, they have a little game. Everyone had a good time. Finally, they took a group photo. No one will forget this autumn outing.

Autumn outing not only gives nervous students a chance to relax themselves, but also strengthens the feelings between students. The activity was a great success.

In the ninth week of the school sports meeting, all the students took an active part. The students who participated in the competition did their best, and the students who did not participate in the competition also went to the competition site to cheer for the students who participated in the competition in our class. The school sports meeting also embodies the spirit of class unity.

In the tenth week, the students took a group photo in the dormitory, as well as a group photo of the class Committee and the top ten students last semester. The publicity Committee made a publicity board for the collective style of our class. Looking at the lively smiling faces, the whole class is very happy.

The eleventh week is the most stressful week in our marketing class, because we have to accept the evaluation of our marketing specialty by experts in the province. In order to accept the evaluation, the students try their best to cooperate with their superiors and make preparations in all aspects. I am very pleased to see the students so actively cooperating. With the joint efforts of everyone, we finally achieved excellent results of all A's.

From the twelfth week, we entered the climax of learning. Probability and statistics, programming and foundation, level 4 are imminent. Everyone asks each other questions in the review and actively asks the teacher questions. We are very happy to see the students busy with their studies.

On the weekend of fifteen weeks, in order to relax the students who are nervous about studying, we held a basketball match for boys and a badminton match for girls respectively. Everyone actively participated in this activity, and the students relaxed themselves in entertainment and deepened their feelings in the activity.

Third, the views of student cadres on the student union.

The situation in our class is a bit special. There are seven ministers in the student union of our class, as well as many cadres and student assistants from other societies. So everyone is busy at ordinary times, and sometimes they are so busy that they are late for class or even unable to attend class. Therefore, our class committee hopes that all the cadres in the student union will pay attention to it. Work is very important, but so is study. Besides, we are students. Please try to deal with the relationship between work and study, and don't let work affect study.

The student union has held many good activities, many of which are aimed at freshmen. I suggest that students of all grades in the whole school should be encouraged to participate in future activities, not just freshmen. Our current feeling is that most of the students who take part in school activities are freshmen and students of the student union, while those who are not students of the student union from sophomore to senior are less likely to take part in the activities organized by the college.

I know that all the ministers of the student union are very responsible and are constantly working hard for the students of the whole hospital, hoping to do their best and provide comprehensive services for everyone. Therefore, we are all very grateful to the students in the Student Union.

Fourthly, the impression of students and student cadres on the leaders of the School of Management.

Our school of management is a newly established secondary school this year. The leaders of our school of management are very responsible and care about our students' study and work. Everyone is very grateful to the leader. Especially for our marketing major to participate in the provincial expert review, our leaders really paid a lot, working overtime at school every weekend, sacrificing their rest time for our hard work. As far as I know, there are also teachers who stay in the office at night and don't go home. Leaders and teachers are selfless to us, thank you!

Verb (abbreviation of verb) self-evaluation and future personal development planning

I served as a study committee member for half a semester, and this position gave me a lot of exercise, from dealing with people, working methods and attitudes, making friends, and how to close the distance between classmates. No matter what you do, you must have the spirit of never giving up, never giving up and never giving up, and you must have perseverance. Pay more attention to details and grasp the whole. As a monitor, no matter what you do, it is very important to keep a cool head, have a method and learn the ability to closely unite with the team.

The times are progressing, the society is developing, and our thoughts are also progressing. We should keep learning knowledge, which is a booster of progress and is very important for the success of our future career. Therefore, as a study committee member, I should always recharge myself. Constantly improve yourself and be a good class committee in students' minds. Leave your good ideas to your classmates. My goal is clear, that is, to make our marketing class 08 1 1 better tomorrow.

I also have some shortcomings when dealing with the affairs of our class. In order to serve you better, I should keep calm when something happens and not blindly listen to individuals or personal opinions. Learn to grasp the overall situation, get in touch with others to discuss ways to solve problems, and listen to others' opinions. When interacting with classmates at ordinary times, you should treat them with your heart. You should not only pay attention to your own personal interests, but also take other people's affairs as your own. Don't be too radical, change your temper, consider the overall situation when you want to ask questions, and "think twice before you act".

I'm really honored to be the study committee member of the marketing class, and my work this semester is generally good. But there are also some shortcomings. Basically achieved the work goals given by the class teacher, but also achieved their own goals. Many things have happened this semester, including happiness, sadness and regret. This exercise will make me stronger again and again. Become more stable. I believe I will continue to work hard to do a good job in the class committee of Marketing 08 1 1 next semester. I believe I can do better.

In a word, I really thank Marketing Class 08 1 1 for giving me this platform to show myself, exercise myself and improve myself. Here, I sincerely hope that we can work together to build a good class style and study style. At the same time, I hope every student can find their own sky at the new starting point of Xiangfan College, and fly high. This new starting point is 08 1 1! Brothers and sisters in our class come on! The future belongs to you!

Summary of marketing work 3 I. About the open market:

Attracted a certain amount of savings through inherent resources, participated in several knowledge trainings organized by branches, and usually paid attention to learning from leaders and negotiating with customers; Understand the writing points and methods of colleagues in the process of completing the investigation report; When I was on a business trip, I learned from my experienced colleagues how to conduct on-the-spot investigation on customers before lending. Although the field of enterprise affairs is a bit complicated for me, I have gained some understanding and familiarity through slow contact. What you satisfy the public is that you can learn and understand new things quickly, communicate smoothly with customers, and usually leave a good first impression on customers. The shortcomings are the lack of continuous professional study and research, and the lack of experience in maintaining customers. Next, I plan to step up my time to read more effective books and cases, go out and study with colleagues and leaders in the marketing department, accumulate the experience of the whole system of public enterprises through examples, always pay attention to using the resources around me, pay attention to accumulating high-quality customers, and learn how to effectively maintain customers.

Second, the retail business:

Retail business is an area of interest to me and one of my key development directions. While studying the main retail business, we should closely follow the leadership concept and actively broaden the marketing ideas. First of all, start with the activity planning that you are good at and like, and be responsible for the activities related to Jubaotang Art Museum. With the support of leaders and the help of colleagues, the opening ceremony of Jubaotang Art Museum and the joint exhibition of Lu Shi came to a successful conclusion. The effect of recent activities began to gradually move towards a profit model, which also gave me great encouragement and increased my enthusiasm and motivation. Secondly, pay attention to adding fresh ideas at any time, actively pay attention to expanding and other platforms related to the main business of banks, hoping to expand the functions of banks to the greatest extent, enrich the varieties of banks, formulate more demand points according to the customer characteristics of branches, and promote the growth of main business volume through various forms of peripheral activities, such as the calligraphy appreciation lectures recently held in pioneer bookstore and Li Xiao. In retail, you are enthusiastic about developing business where you are satisfied, you have some experience in promotion activities, and you often have ideas and inspiration. The shortcomings are lack of experience in negotiating with partners, sometimes the position is not firm enough, and sometimes the skills are not mature enough. However, with the observation and study of leadership negotiation methods, I have also improved, and I believe this deficiency can be improved in the near future. The plan for the second half of the year is to follow up the cross-execution of various activities in points, lines and areas, do each activity slowly and steadily, summarize and calculate the costs and benefits of each time, use the network to expand the publicity influence of the branch, and set the goals step by step.

Third, the office work:

Office work is also part of my pleasure. First, because I naturally like to arrange processes to achieve the purpose of orderly affairs, I am more careful and have some life experience, which is more suitable for this part of the work; Secondly, the office work is divided into several parts, which are carried out by several people, and the people in these positions are working at full capacity, and the distraction of office work has caused their burden. Sometimes several people are doing the same task, and sometimes one thing is left unattended because several people are in charge. At present, I have taken over some office affairs, hoping to gradually take over in all directions, do a good job in supporting and coordinating the back office, so that colleagues in the field can focus more on the field and share some trivial responsibilities for the leaders. Although office work is trivial, in my understanding, an excellent office worker is like the lubricating oil of a machine for a group, providing support in administration and life, making the machine run more smoothly, making the group get along more harmoniously and working more efficiently.

Generally speaking, these five months are full of efforts and gains. Although my professional ability in all aspects is not perfect at present, I can always give the most sincere feedback to those who work hard. I am not who I was five months ago. In the following days, no matter when I am in high spirits or frustrated, I will regard it as a game with myself. I can beat myself, and finally I can wait for my dream to come true. I believe that I am not just today at the end of the year.